With Wicked: For Good on the horizon to debut this weekend, the box office anticipation is ramping up. We take a deep look at the audience and pre-sales comparisons with the original Wicked, as well as new releases Now You See Me: Now You Don't and Running Man this week on Behind the Screens.

Topics and times:

• Box office overview - 0:31
• Now You See Me: Now You Don't box office performance - 1:51
• Now You See Me: Now You Don't audience analysis - 2:40
• Running Man box office performance - 6:07
• Running Man audience analysis - 6:58
• Upcoming releases and Wicked: For Good pre-sales - 9:44
• Wicked: For Good pre-sales audience - 10:30
• Wicked: For Good marketing recommendations - 12:53
• Rental Family audience and marketing - 13:37
• Next week - 15:28

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