Two years ago, JX took a 90% paycut from a cushy high finance job to found Mavtao, an AI app studio named as a portmanteau of "Maverick" (a Western symbol of nonconformity) and "Tao" (an Eastern concept representing the natural order).
In this episode, we discuss his journey of launching 12 apps in 12 months with a focus on the biggest and most controversial hit "DreamGF AI Girlfriend" (now delisted from IOS Store). We also delve into the ethics of AI porn & AI love, why AI apps require a different growth mindset than the platform apps of the last decade, VC funding vs bootstrapping, optimizing unit economics, and how data privacy is fake news.
The son of a Chinese immigrant family, JX is a graduate of Yale University. After a short stint on Wall Street in investment banking, he became a China tech investor specializing in the greatest platform applications. Realizing running his own business is the only truly unconstrained way to spend his time, JX quit his job to become an entrepreneur, building AI consumer apps of the future.
Mavtao (https://mavtao.com) is an early stage technology holding company focused on delivering the power of AI through a portfolio of consumer applications. Since 2023, it has launched 10 products with 300,000+ downloads averaging 4.4+ star rating, with well-positioned apps in AI companion, AI music, AI tarot niches. With a global team of 10, Mavtao generates six figure annual recurring revenue (ARR) of which 80% is organic. The studio is currently profitable and differentiated by disciplined marketing strategy focused on return-on-equity (ROE), low cash conversion cycle, and efficient unit economics.
Timestamps
(00:00:00) Introduction
(00:01:11) Mavtao = Maverick + Tao
(00:03:42) Lessons Learned From Web3 and STEPN
(00:11:13) Pivot To AI and Creating AI Girlfriend
(00:19:05) AI Porn vs AI Girlfriend
(00:21:44) Launching DreamGF
(00:29:32) How AI Can Be Better Partners
(00:34:55) Bootstrapping vs Raising VC Money
(00:43:43) Optimizing Unit Economics
(00:53:08) How People Use AI Girlfriends
(00:57:11) Data Privacy and Protection
(00:59:45) Delisting From Apple Store
(01:04:47) Sonora and Future of AI Consumer Apps
(01:08:35) Personal Reflections
(01:11:09) Closing Remarks