In Jon's first ever podcast from NRF's retail "Big Show," Jon sits down with Joachim Klein of ThreeKit, where the two overcome NRF sounds to break down the key trends of the show, before the podcast is finally vanquished by a vacuum cleaner. The guys discuss the next-gen tech at the show, including robotics, facial recognition, and virtual fashion assistants, before digging into the problem of personalization and the opportunities retailers have if they can conquer their data problems. Klein then shares ThreeKit's go-to-market plan, and why these seasoned retail executives have banded together and put skin in the game. Their goal: bring augmented reality, visual commerce, and 3D product configuration into the same platform. End note: apologies for the background noise, the quietest place we could find at NRF was not terribly quiet, even with lavalier mics. SOUND UPDATE: my colleague Den Howlett has edited out as much background noise as possible in this new mix.