Continuing with their NRF 2020 on-site retail review, Jake Knowles of BJSS and Jon Reed of diginomica.com share their show highs and lows. They also talk about some retail upstarts to watch - and how some of the less glamorous innovations in logistical areas like last-mile delivery could prove crucial as retailers try to differentiate against Amazon. Jon talks about his debate with the CEO of Happy or Not, and Knowles weighs in on the missing link in Retail CX - the happy and empowered store employee. Knowles also brings up the impact of sustainability and diversity - another standout from this year's show.