Nurse Marketing: The Business of Nursing with @talk2amelia

Nurse Marketing: The Business of Nursing with @talk2amelia

By Amelia @talk2ameliaBusiness
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Nurse Marketing: The Business of Nursing with @talk2amelia episodes

  • Silencing Your Inner Critic with Danielle Perlin-Good
    SUMMARY

    Danielle Perlin-Good has a company called Good Digital Consulting. They help aspiring authors share their stories with writing, editing and marketing their nonfiction books.

    “Are you letting fear get in the way of your dreams, is your inner critic preventing you from achieving your dream, is your inner critic diminishing your confidence?”

    TOPICS COVERED:

    0:42 – Danielle introduces herself and introduces her business stating that it helps aspiring authors share their stories with writing, editing and marketing their nonfiction books.

    1:01 – Shares in points all the problems that she and her company are solving for her ideal customers.

    3:11 – Shares some of the pain points that some of the healthcare practitioners or some of the trigger words or phrases that they might be saying to themselves that's going to prompt them to reach out to her.

    8:45 – Talks about how collaborations and partnerships have been helpful in her business.

    MAIN TAKEAWAYS AND QUOTES

    “We chat and determine with my clients and prospective clients what they want to share, what story they want to share, what legacy they want to leave for their families and for future generations.” - Danielle Perlin-Good

    “What I really enjoy doing is really helping with my book coaching services, get to the core of what my clients want to teach and what they want to share with their target audience and with their potential readers.” - Danielle Perlin-Good

    “Two people can have the exact same idea, for example, can be in the same room, have the same experience happen to them, however, they experience that idea and that experience completely differently from one another. So they would write their story about each of their individual experiences completely differently from one another.” - Danielle Perlin-Good

    “What I really like to teach is the fact that everybody does have an amazing story and amazing way of relating to other people. And if we really look deep inside ourselves, we are able and all capable of sharing our stories and sharing those ideas that we have and we are able to tackle those limiting beliefs that we have, we're able to tackle that victim mindset that we have in relation to our writing.” - Danielle Perlin-Good

    ABOUT OUR HOST

    Amelia Roberts is a digital native who officially became a practitioner of online marketing twelve years ago with a role as a virtual assistant. Student loans from nursing school inspired her to put her love of observing human nature, showing empathy and previous marketing experience to work in new ways and as a result, she was able to pay off her student loans in under 2 years.

    Now alongside other roles, you can find Amelia helping under-recognized professionals stand out and "get first dates" in business so that they can become thought leaders in the healthcare industry and beyond.

    When she is not optimizing human potential Amelia enjoys planning real and imagined food tours.

    You can connect with her on LinkedIn https://www.linkedin.com/in/ameliaroberts/

    LinkedIn https://www.linkedin.com/in/ameliaroberts

    Instagram: https://www.instagram.com/rn_solutions

    Twitter: https://twitter.com/RN_Solutions

    19 min
  • Improving Health Outcomes with AI featuring Victor Wang

    In this episode, you'll learn about:

    “The Business of improving Health Outcomes by Fighting Loneliness with Victor Wang”

    • Career pivot: Engineer to Startup Founder
    • Creating a solution that fights loneliness and related delirium
    • The loneliness as a "co-morbidity"
    • Reducing falls and improving health outcomes
    • Scaling the healthcare workforce
    • How Avatars can prevent heat stroke and reduce ER visits
    • Get visibility by developing a great product
    • You don't have to "be everywhere", just do this instead
    • ABOUT OUR GUEST

      Victor worked in varied engineering disciplines and in the military before completing his Master's at MIT, where he conducted NASA-sponsored human-machine interaction research and a clinical study at Mass General Brigham. His grandmother inspired him to start care.coach to support patients and caregivers through a fusion of human + software intelligence.

      Learn more about how you can improve health outcomes and connect with Victor via the links below:

      http://care.coachhttp://care.coach/news-clip

      https://www.care.coach/publications.html

      http://twitter.com/careDOTcoach

      https://innovation.cms.gov/initiatives/vbid/

      Hospital Elder Life Program https://www.ncbi.nlm.nih.gov/pubmed/11129764


      ABOUT OUR HOST

      Amelia Roberts is a digital native who officially became a practitioner of online marketing twelve years ago with a role as a virtual assistant. Student loans from nursing school inspired her to put her love of observing human nature, showing empathy and previous marketing experience to work in new ways and as a result, she was able to pay off her student loans in under 2 years.

      Now alongside other roles, you can find Amelia helping under-recognized professionals stand out and "get first dates" in business so that they can become thought leaders in the healthcare industry and beyond.

      When she is not optimizing human potential Amelia enjoys planning real and imagined food tours.

      You can connect with her on LinkedIn https://www.linkedin.com/in/ameliaroberts/

      LinkedIn https://www.linkedin.com/in/ameliaroberts

      Instagram: https://www.instagram.com/rn_solutions

      Twitter: https://twitter.com/RN_Solutions

      30 min
    • The Business of Pivoting with Grace and Ease with Arian Hargrove

      In this episode, we discuss:

      “The Business of Planning for Pivots with  Arian Hargrove”

      • Arian saved a company $52M and they eliminated her position to save themselves $150k/year!
      • How life gave Arian a PUSH, from a business idea in 2017 to first client 90days after she launched!
      • The danger of attaching a job role with your personal identity
      • Your position at a company may be eliminated, yet your position in the world will NEVER be eliminated!
      • Practical steps to prepare for the unexpected
      • Always network and don't be afraid to talk to people. Don't burn bridges because you never know who knows who and who can invite you to that next deal.
      • ABOUT OUR GUEST

        In looking for someone who is expert at navigating life’s pivots, Arian stood out and a guest of choice and here is why:

        • As a Business Operations Strategist, Arian has helped Fortune 500 companies save millions of dollars to their bottom line while driving continuous improvement in their operations and customer service experience!
        • She created across-the-board consistency is critical to a successful business. Ms. Hargrove is in the business of helping other women-owned businesses scale their business + empower their team = a business that runs without them with maximum success. Propelling businesses to their next level of success is a large aspect of her style of business training.
        • Arian Hargrove is more than a coach and consultant - she is a business identity designer. Her distinct touch will make the personalities of businesses and business owners resonate with potential clients and customers.
        • Leading at the helm of her success, Operating in Excellence has always been her unwavering focus. That very passion is what led Arian to build her own company, Love 4 Systems LLC, so that she can make an even greater impact to the world. That impact has now coined her as "Your Systems Queen!"
        • https://thebusinessofnursing.com/blog/pivotingwitharian

          24 min
        • THE BUSINESS OF COMMUNITY HEALTH WITH SHUNNA MCFARLAND AND CONCEICAO "SAO" PIRES
          Episode: “The Business of Community Health”

          Welcome to another episode of Nurse Marketing: The Business of Nursing!

          This is the first episode or 2020, yet an unexpected trip to London made this a bit late, so it is early February.

          I start off this episode sharing the new direction/focus of the Business of Nursing platform, please reach out with any feedback you have on this by emailing me amelia(at)solutionsbyamelia.com.

          In this episode, Shunna McFarland and Conceicao "Sao" Pires of C.O.R.E Healthcare Solutions discuss practical ways to get started in providing practical solutions to your community

          So if you want to hear more about addressing barriers to healthcare, collaborations that work in real life, and the value of grassroots efforts,  you will enjoy this conversation.


          https://thebusinessofnursing.com/blog/communityhealth

          16 min
        • Real Nurse Entrepreneurship with Mary Turner RN

          While there are a lot of business coaches, not all of them have your best interests as their priority. 


          Yet finding one who actually gives you the support you need can be tricky. 


          Let's listen to my conversation with seasoned nurse entrepreneur Mary Turner RN and hear best practices related to figuring out the business side of being a healthcare expert. 


          ABOUT OUR GUEST

          Mary Turner is the CEO of therapeutic professionals and this is a multi-service organization, serving healthcare professionals by offering CPR and continuing education for professional development, recruiting, placement services for career advancement, business consulting, to healthcare workers seeking to become entrepreneurs, massage therapy for stress management, nurse retreats for holistic healing and self-care.


          • https://nurseretreats.com/
          • https://thecprpro.com/
          • https://www.linkedin.com/in/maryturnerrn/
          • https://www.facebook.com/mary.turnerrn
          • Cell: 832-876-9917

          • ABOUT OUR HOST

            Amelia Roberts is a digital native who officially became a practitioner of online marketing twelve years ago with a role as a virtual assistant. Student loans from nursing school inspired her to put her love of observing human nature, showing empathy and previous marketing experience to work in new ways and as a result, she was able to pay off her student loans in under 2 years.

            Now alongside other roles, you can find Amelia helping under-recognized professionals stand out and "get first dates" in business so that they can become thought leaders in the healthcare industry and beyond.

            When she is not optimizing human potential Amelia enjoys planning real and imagined food tours.

            You can connect with her on LinkedIn https://www.linkedin.com/in/ameliaroberts/

            LinkedIn https://www.linkedin.com/in/ameliaroberts

            Instagram: https://www.instagram.com/rn_solutions

            Twitter: https://twitter.com/RN_Solutions

            26 min
          • Nurse Marketing: Marketing with Integrity Featuring Lisa Manyon

            In this episode, you'll learn about:

            “How to Market with Grace and Ease”

            • Why traditional marketing advice does not work for Healers
            • Business IS personal
            • Paint the picture of possibility vs pick at pain points
            • Don't HARASS people into doing business with you, do this instead
            • When you slow down and name your process, amazing things will happen
            • ABOUT OUR GUEST
              • Lisa Manyon is The Business Marketing Architect and creator of the values-based 3-step Challenge. Solution. Invitation.™, a communication framework to create marketing messages with integrity by focusing on PASSION points instead of pain points.
              • Her marketing message and content strategy plans are known to help create million-dollar results. www.writeoncreative.com


                ABOUT OUR HOST

                Amelia Roberts is a digital native who officially became a practitioner of online marketing twelve years ago with a role as a virtual assistant. Student loans from nursing school inspired her to put her love of observing human nature, showing empathy and previous marketing experience to work in new ways and as a result, she was able to pay off her student loans in under 2 years.

                Now alongside other roles, you can find Amelia helping under-recognized professionals stand out and "get first dates" in business so that they can become thought leaders in the healthcare industry and beyond.

                When she is not optimizing human potential Amelia enjoys planning real and imagined food tours.

                You can connect with her on LinkedIn https://www.linkedin.com/in/ameliaroberts/

                LinkedIn https://www.linkedin.com/in/ameliaroberts

                Instagram: https://www.instagram.com/rn_solutions

                Twitter: https://twitter.com/RN_Solutions

                23 min
              • Legal Nurse Consulting with Professor Carter
                Episode: “The Business of Legal Nurse Consulting with Professor Renalda Carter”

                Welcome to another episode of the Business of Nursing!

                In this episode, Professor Renalda T. Carter and I discuss transitioning from Healthcare Professional to Legal Nurse Consultant.

                So if you want to transition from Healthcare Professional to Legal Nurse Consultant, learn how to take your nursing career to the next level by becoming a Legal Nurse Consultant and work from home, tune in now!

                In this episode, you'll learn about:

                “Transitioning from Healthcare Professional to Legal Nurse Consultant"

                • Why Professor Carter start her Legal Nurse Consultant Journey
                • Problems she noticed along the way
                • Solutions she provides
                • Marketing tips that work
                • ABOUT OUR GUEST

                  In looking for an expert who is elevating the voice of the nurse in the healthcare industry and beyond, Professor Carter stood out as a guest of choice and here is why:

                  • Professor Renalda T. Carter is the Founder and Senior Consultant at RTC Legal Nurse Consulting, LLC
                  • She has twenty years of nursing experience and teaches Healthcare Law
                  • Professor Carter provides workshops and mentoring programs for aspiring Legal Nurse Consultants.
                  • https://thebusinessofnursing.com/blog/legal-nurse-consulting

                    19 min
                  • The Business of Systems and Self Care with Coach Tikoshia
                    WHY YOU HAVE TO CHECK OUT TODAY’S PODCAST:
                    • Discover Coach Tiko’s experience that made her focus on self-care, systems, and time management in coaching her clients
                    • Know how the life of her clients immensely change after shifting their mindset
                    • Why self-care is considered a necessity for self-growth
                    • SUMMARY

                      Tikoshia Davis is a holistic business coach who works with entrepreneurs in improving the operations of their service-based businesses to achieve better work-life balance.  She focuses on business systems and time management and places a lot of emphasis on enhancing self-care.

                      Join me in this episode as Coach Tiko gives us incredible insights on self-care.  Often, we are daunted by the daily challenges of running our business.  But she firmly believes that you can build and grow your business without sacrificing quality and healthy life.  And that’s where her expertise on systems and time management will come to help.  These are indeed what you need to work smarter and optimally experience the good things in life.


                      https://thebusinessofnursing.com/blog/self-care-and-systems-coach-tikoshia

                      18 min
                    • Practice Management with Nicole Johnson
                      WHY YOU HAVE TO CHECK OUT TODAY’S PODCAST:
                      • Discover the “enough is enough” moment of Nicole that made her start her transition from a full-time employee to entrepreneur
                      • How significant is her role in incorporating an effective billing process for doctors?
                      • Know the importance of having an accountability person in achieving business goals
                      • SUMMARY

                        Nicole Johnson had a full-time job when unfortunate things happen in her life.  There was even a time that she got mad at herself for not having a plan B to back her source of income.  But Nicole is a resilient, brave and has a knack to take opportunities coming her way.  She saw the value in helping doctors in solving the inefficiencies in their monthly billing processes and thereby, increasing their income. This became the realization of her dream to live the life she deserves.  Learn her inspiring story in this episode of winning against the struggles in life and taking opportunities into actions to achieve your dreams.


                        https://thebusinessofnursing.com/blog/practice-management-with-nicole-johnson

                        20 min
                      • The Business of Innovation with Nurse Lydel Wright
                        WHY YOU HAVE TO CHECK OUT TODAY’S PODCAST:
                        • Learn the “enough is enough” moment of Lydel in his career that made him pivot to another opportunity
                        • Get to know Lydel in the different roles he played in his career, through his invention, and in his advocacy in founding his non-profit organization
                        • What are the key factors that brought immense success in his career?
                        • SUMMARY

                          Lydel Wright came from humble beginnings which motivated him to innovate to survive.  What’s impressive with this accomplished man is he used his disadvantages to turn into advantages leading him to his sought-after success now.  Get to know more of Lydel as a professional nurse, an advocate, and as a person.  Discover the essential factors vital to his success.  More importantly, don’t miss the golden nuggets of wisdom that he will share and will genuinely inspire if you are in the same fate as he was growing up.


                          http://thebusinessofnursing.com/blog/nurse-innovator-lydel-wright

                          21 min

                        About Nurse Marketing: The Business of Nursing with @talk2amelia

                        From the publisher's feed

                        Many nurses struggle with articulating their unique value and finding the RIGHT rooms that need their expertise.