Nurse to Starting a Business. Documenting the journey..

Market Research. After not doing well at the first attempt to better understand my market, assistance from friends helped to better define my questions. Result... Find out more in this podcast. Learn more @mattsteer22 Facebook, Instagram, Linked in and website www.MattSteer.com.au

When you decide to go and ask your market for feedback, that’s what you get. In this episode, after spending time gathering what I thought where great questions I took it to my market. They told me what they thought. Listen to learn more. Further discussion over on FB, insta and linked “mattsteer22” or www.mattsteer.com.au

We have a choice - compete for the same market or decided to be slightly different and what your market wants. In this episode we walk through the decision if to compete for the same market with the same service as others or to be unique.

Becoming Known for a particular skill is very handy. People know the GO TO person if something isn’t working or need to trouble shoot something difficult or if your a manager and you know you want the job well and correct the first time. This is your goal when NICHE MARKETING. Here, in this podcast, we discuss how a skill in nursing and been known for it, is how you want your goal when your starting out in business. How you understand that market and a particular problem. Usual places to reach out to me for your comments, discussion or anything @mattsteer22 FB, Insta, Twitter

Grabbing with perception of what it takes to start a small business vs listening to business owners who have walked the path before. In this podcast, frustration excepting what these people had to say needed to be the focus on. After speaking to guys who have created businesses and watched others like me start from scratch, allot of skilled worked believe the same. In reality, business and been a true business owner requires a completely different frame work to create income.

Grabbing with what actually makes a business grow. In this episode, unease about the image of what was believed to create a business and make it flourish versus speaking to business owners and been told what must be done. Our perception isn’t reality after speaking to people who have walked the business path before me.

Marketing your product or service wasn’t something taught during my nursing studies. Yet, we have to market ourselves for Jobs, starting a business or working with the local soccer team with your kids. Our skill sets are diverse, from been a DAD to Running Emergency Departments with teams 280 people on the roster. The big insight, the market doesn’t care about skillset (straight away), they have other priorities. Jump into the Podcast to learn more

The hard stuff in business. We have a product which we believe will do well in the market. We are passionate about the product or service you have to offer... My insight this week comes after taking the time to work out exactly who my ideal client is. I relate this to experience working in critical care and understand the family member I am speaking to me about the patients condition. First seeking to understand them, in order to use language and words which will be effective for them. In business, it’s more than a great product or service, I must know how to tell my ideal client about it and how it will solve their challenge.

Be General and compete, Go Niche and Survive. When you Niche, you stand out from the crowd, you market yourself differently, your clearer on the type of client you want to serve. It also mentally more challenging - FOMO. Specialising as a Critical care Nurse required allot more study, more time learning, but now the opportunities are plenty for work. Developing your Niche market for your business is time well spent. This insight allowed an opportunity to step away from FOMO instead focusing on the types of people to serve and who to market to.

Habits which serve you will get you closer to your dreams. They keep you going when your not aware of the actions your taking.... Let me explained further.

Habits are things we do when a trigger is activated. The actions that follow the habit can be positive or negative, wanted or not. Several weeks ago while out with my wife of was reminded of trigger, which was conditioned in my nervous system, was activated while we were out shopping. This location was not the ideal place to be for the behaviour, in this case an emotional response, to be triggered.

Habits can be helpful for you, or they can be something which you are not aware of and can be sabotaging your dreams. If you want to create your dreams, create your financial freedom portfolio then you must become aware of your habits. The good and the bad if you want to succeed.

In this podcast, I discuss how the three-step process used to break a habit as per the book “The Power of Habit” by Charles Duhigg can be used in your life as it has done for me many time. Comment over on Instagram, Facebook and Twitter @mattsteer22.