We are pleased to announce the launch of the NutraIngredients-USA Awards to honor the best and brightest in ingredients, finished products, companies, people, and initiatives in the dietary supplements and nutrition industries.

Experts in the botanical industry say that there’s increased general acceptance, and favorable views, of herbal products among US consumers, reflected by continued sales growth for the category.

Botanicals are often thought of as powdered ingredients that go into tea-like preparations or find their way into capsules as powders or extracts. But botanical feedstocks can also give rise to other categories of ingredients, such as Prenexus Health’s new prebiotic ingredient.

Taiyo is betting on the growing popularity of the gut-brain axis with a new combination ingredient pairing a proven cognitive health ingredient with a well researched prebiotic product.

NutraIngredients-USA traveled to Boise, Idaho, to the HQ of BodyBuilding to catch up with its (relatively new) CEO Jas Krdzalic to talk about a wide variety of topics. In Part 1, we cover compliance, the new Signature range, and BodyBuilding.com's strategy for the next three years.