While consumer awareness of the benefits of omega-3s is high and positive, consumer usage of dietary supplements is low, according to new data from focus groups funded by GOED.

Among dietary ingredients, carotenoids are the most visible players in eye health. But omega-3s play a key role as well, said a federally funded researcher who specializes in the topic.

Exporters of dietary supplements into China need to be familiar with that country's dominant WeChat social media platform if they want to thrive, an industry association executive said.

Probiotics are distinct types of bacteria that have been clearly defined by health authorities around the world, trade associations, as well as the World Health Organization. However, this definition may have not yet entered mainstream consciousness.

The Global Organization for EPA and DHA Omega-3s (GOED) continues to commission key studies to support the quality and efficacy of omega-3 fatty acids, with recent meta-analyses of the health benefits starting to impact policy and regulatory conversations.