I think my base case for last year's Nutrabolt "outlandish prediction" is still sound, albeit I was too bullish timing-wise on the IPO markets. But it's what I mentioned at the very end of that prediction…about Nutrabolt wanting to build the health and wellness version of The Kraft Heinz Company, which also aligns to the inspiration for this content. On January 17, 2024, Nutrabolt (makers of C4 Energy) announced that it made a significant minority investment into Bloom Nutrition. The investment provides Nutrabolt with an ownership stake of approximately 20%, making the company Bloom's largest investor. It’s important to note that the Bloom co-founders (Mari Llewellyn and Greg LaVecchia) will remain the majority shareholders. This investment is part of a larger $90 million financing that comes at a perfect time for the TikTok viral Greens & Superfoods powder that has evolved from simply being a successful community-driven digital business to now a top-selling wellness product across mega-omnichannel retailers like Target and Walmart. This resulted in Bloom becoming one of the fastest-growing brands in supplement industry history. In this content, I'll breakdown the investment from both brand perspectives...and discuss what it could mean to the broader greens supplement market.

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