When it comes to discussing immunity and other health claims, marketers have to be cautious, especially in the current climate. A recent National Advertising Division (NAD) decision stated this is an “unprecedented time” and declared it would fulfill its “public interest mission to protect consumers.”

When it comes to discussing immunity and other health claims, marketers have to be cautious, especially in the current climate. A recent National Advertising Division (NAD) decision stated this is an “unprecedented time” and declared it would fulfill its “public interest mission to protect consumers.”

A century ago, supply chains were relatively simple. Today, especially amid this global pandemic, supply chains are fragile, incredibly complex and all over the map.

Interest in personalized nutrition is surging, increasing more than threefold between 2017 and 2019. With more than a billion people worldwide diagnosed with diet-related diseases, costs for their care has jumped to more than $1 trillion dollars a year.

A Pittsburgh-based biotech company said it is on a mission to develop cutting-edge technology to fill the gaps in the growing and evolving cannabis industry.

Health-conscious ravers have caught on to a new breed of supplements, formulated specifically for the day after. However, the multibillion-dollar electronic dance music (EDM) festival industry was shuttered amid the coronavirus pandemic, with live event organizers cancelling or postponing large gatherings. The trickle down effect has left companies like Rave Doctor fighting to survive.

Over 70% of Americans take dietary supplements, and by now, most consumers have probably noticed the disclaimer that says "This statement has not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.”

Online influencers often fill their social media feeds with photos of tropical drinks on the beach or crisscrossing the globe on luxury trips, but the pandemic has put much of that on pause. So what's in store for influencers who are now staying at home? And what does it mean for brands that depend on them to help get the word out?

On this episode of the NutraCast, we were joined by Richard Rose, who has worked with hemp for decades and is a self-described ‘Hemp OG.” He created the first “open-source” hemp brands Nobacco and Notpot. He has also created CannaSearch, which has opened consumer access to research of Cannabis for dozens of medical conditions. Additionally, he founded the Medicinal Hemp Association, the Hemp Flower Products Association and resurrected the Hemp Food Association.

Today’s NutraCast examines the sports nutrition world from a female lens and asks the question: “Do brands truly understand the needs of female athletes?”