The advertising watchdog recently explored the divide between the marketing and the science pertaining to popular apple cider vinegar supplements.

China has a rich tradition of growing, cultivating, studying and using mushrooms in Traditional Chinese Medicine. Deep-rooted expertise, historical background and substantial research contribute to a profound comprehension of mushroom chemistry and biology. Despite this, many Americans offer negative views of the country and the ingredients that come from it.

New Hampshire-based MegaFood has unveiled its fully-integrated ambassador platform to provide practical, credible advice on health and wellness topics for women.

Dr Zack Abbott, founder and CEO of ZBiotics, says the science supporting probiotics is inconsistent because like a fingerprint, everyone has a unique microbiome. Instead, Abbott suggests genetically engineered probiotics.

Since the passage of DSHEA in 1994, the dietary supplement industry has expanded from about 4,000 products to an estimated 80,000 today. With 80% of U.S. consumers using dietary supplements, some say a stronger regulatory framework is needed to address the growing and changing industry, including the United States Pharmacopeia (USP).

Kava has been used as a ceremonial drink in the Pacific Islands for hundreds of years and is now gaining popularity globally. But the rise to popularity has been a long, windy road.

Several states and most recently the platform TikTok have placed tighter restrictions on dietary supplements, causing concern for many in the industry as well as supplement users. Adel Villalobos, founder and CEO of Lief Labs, says now is the time to advocate for the industry and take action.

The European Union and the United States operate with different regulations for dietary supplements, including labeling, marketing, food additives and more. So how do brands navigate two very different regulatory environments?

Mintel recently launched Ingredientscape AI, a new landscaping tool that helps brands discover the fastest-growing ingredients using robust data from Mintel’s Global New Products Database (GNPD). Stephanie Mattucci, director of food & drink at Mintel North America, used this new feature to identify the next ‘big thing'.

Lifestyle and nutrition company New History is on a mission to close the nutrition gap in inner city communities through high quality sports nutrition supplements.