It’s no secret that food is a major part of managing cholesterol, with plant sterols playing an especially valuable role. But is today’s Western diet adequate? Sue Hewlings, PhD, says while it is possible, it’s not easy.

Hair and skincare brand Rodan + Fields' recent decision to abandon its multi-level direct selling model marks a significant industry shift, and it’s something today’s guest said he saw coming. What does this move mean for the company, and perhaps more importantly, what can the dietary supplement industry learn from this?

Three quarters of Americans take dietary supplements and that number continues to grow, especially post-pandemic. Pure Branding, a strategic consulting, market research and brand development agency for dietary supplement brands, highlights takeaways from its census-balanced market research that segments and captures supplement consumer attitudes and behaviors pre and post-pandemic.

The advertising watchdog recently explored the divide between the marketing and the science pertaining to popular apple cider vinegar supplements.

China has a rich tradition of growing, cultivating, studying and using mushrooms in Traditional Chinese Medicine. Deep-rooted expertise, historical background and substantial research contribute to a profound comprehension of mushroom chemistry and biology. Despite this, many Americans offer negative views of the country and the ingredients that come from it.

New Hampshire-based MegaFood has unveiled its fully-integrated ambassador platform to provide practical, credible advice on health and wellness topics for women.

Dr Zack Abbott, founder and CEO of ZBiotics, says the science supporting probiotics is inconsistent because like a fingerprint, everyone has a unique microbiome. Instead, Abbott suggests genetically engineered probiotics.

Since the passage of DSHEA in 1994, the dietary supplement industry has expanded from about 4,000 products to an estimated 80,000 today. With 80% of U.S. consumers using dietary supplements, some say a stronger regulatory framework is needed to address the growing and changing industry, including the United States Pharmacopeia (USP).

Kava has been used as a ceremonial drink in the Pacific Islands for hundreds of years and is now gaining popularity globally. But the rise to popularity has been a long, windy road.