Consumer surveys have informed market research since the late 1800s, but traditional methods only scratch the surface—prompting one company to push behavioral research boundaries by accessing the subconscious drivers of ingredient preferences.

Los Angeles-based Axiom Foods recently debuted Oryzatein 2.0, the first patented plant protein with no detectable levels of lead, according to independent lab tests.

The dietary supplement industry relies heavily on other regions for ingredients. With today’s ever-changing geopolitical climate, Craig Koffler, VP of sales at the Freemen Nutra Group says that diversifying the supply chain is no longer optional — it’s essential.

The CEO discusses the rapid evolution of the essential oils market over the past decade and doTERRA’s role in driving this growth and innovation.

Without any marketing, Chiyo became the top Google search result for postpartum nutrition, attracting thousands of pre-orders and recognition from The New York Times and Bon Appétit. The company has since expanded beyond postpartum care to address various women’s health concerns including fertility, PCOS and endometriosis.

Two years ago, the founder of 24 Stories Marketing launched Move Nutrition Network, a platform that connects researchers, brands, dieticians and trainers in the sports nutrition world. Today, Move has a popular quarterly newsletter and just announced several new additions to its advisory board.

After launching NutraShure amid the pandemic, Brandon Sojka set out to develop a novel, non-mineral based butyrate source using L-lysine.

With his diverse background in athletics, the army and now the business side of sports nutrition, Lynn brings a unique perspective to helping athletes and consumers make informed choices about supplementation.

The U.S. Pharmacopeia’s Emily Rose Britton, PhD, pulls back the curtain on the organization’s Dietary Supplement Verification Program.