Although a large majority of pregnant women in the United States use prenatal vitamins, not all are created equal—and most have not been studied in their final, finished form. In fact, women of ‘childbearing potential’ were banned from U.S. clinical studies until 1993.

Trends are always a hot topic, but what about reasoning behind those trends? What motivations, social dynamics and experiences shape our decisions when we purchase products like creatine or ashwagandha, for example?

It’s no secret that direct sellers and multi-level marketers have suffered in recent years with the rise of social media. Last year Rodan + Fields announced plans to move away from its multi-level direct selling model and earlier this year many were shocked to hear that Modere would shut down after 23 years in business.

Xoted Biotechnology Labs is putting science and sustainability at the forefront by launching a new R&D facility in Spartanburg County, South Carolina.

Ostia Sciences Inc. and EXPERT’Biome recently announced a new oral care probiotic through contract development and manufacturing organization Lallemand to launch clinical trials.

London-based Zest is offering a Precision Memory Assessment (PREMAZ) test, which aims to detect subtle cognitive changes that may occur decades before dementia symptoms arise.

Evvy, a vaginal microbiome testing and care company, launched in 2021 with a mission to close the gender health gap by leveraging overlooked female biomarkers. Through its platform, the company has built the world’s largest dataset on the vaginal microbiome and is using this novel data to drive better outcomes in women’s health.

Athletes often rely on dietary supplements to take their performance up a notch, but poor quality supplements could also be what holds them back if they’re not vigilant. That’s where certification programs come in.

Kerry Group recently released its Supplement Taste Charts using the latest consumer insights and trend data for the flavors driving demand.

OmniActive Health Technologies has released a new survey, offering insights the company considers essential for guiding the development of future health products that align with evolving consumer needs.