As AI tools reshape how consumers discover dietary supplements, brands may be chasing the wrong signals, according to HALO Comms co-founder Derek De Vette. With more than 30 years of experience advising organizations across technology and consumer sectors, he offers a long-view perspective on how communications strategy is evolving in the age of AI.

Longevity continues to dominate wellness, largely driven by the buzz around peptides, wearables and high-tech interventions. However, Dr. Karan Rajan, founder of prebiotic fiber brand LOAM, says one of the most evidence-backed drivers of long-term health is something far less flashy: fiber.

After helping scale Garden of Life into a category leader, founders Brian Upton and Hank Ramsey are starting over with Elevate Organic—a new supplement brand they founded along with Matt Borden. The brand centers around clinical validation, transparency and regenerative sourcing – something they say sets them apart from competitors.

Dietary supplement brands selling on Amazon face a new compliance hurdle as the platform prepares to roll out an updated policy on March 31 that will increase scrutiny of product listings.

The dietary supplement industry often talks about scaling brands, supply chain pressure and navigating regulatory scrutiny, but the teamwork required to execute it is often left out of the conversation.

When CEO Irene Rojas Stanbury could not find relief for her own perimenopausal symptoms, she decided to create the solution herself. Teaming up with her mother, Dr. Maria Stanbury, a gynecologist with over 30 years of experience, they developed SEASON34, a dietary supplement line specifically designed for women navigating perimenopause and menopause.

Data science and AI solutions provider Tredence said AI is changing how businesses operate and even think, with retailers going from being ‘just a retail company’ to certified technology companies.

Dr. Oscar Coetzee, VP of education and clinical support at Designs for Health, shared his unconventional career journey from psychology to nutritional science and how he still applies much of his background to his current work.

The biggest barrier to clinical research is not always science, it is often access. Zeenia Framroze, CEO of Alethios, saw the inequity and decided to do something about it.

A new trend report examines why consumers are tapping into functional foods over supplements for fiber, how GLP-1 users are driving prebiotic adoption and why diverse fiber formulations outperform single-prebiotic strategies.