On this episode of TechTalks.fm, Craig and Sean take to the streets of Albany (Olde English Pub) in order to discuss the App Store changes that Apple has rolled out (and presumably revoked) to their search algorithms. Now with the world revolving around consuming information through hyper-focused applications on their mobile devices, how will the way search provides information change? Obsessive Disruption brings the conversation around how marketers and individuals can use these new emerging trends to promote the content that provides relevancy to their service,brand, product, etc. Though a shorter conversation than normal, Craig and Sean explore what is the inevitable evolution of the world of searching keywords into the realm of what Google Now and Siri provide. A world focused around custom interactive application portals.