OC Talk Radio

Sending workers home or laying them off as a result of the Corona Virus is having a massive impact on businesses and their workers.  Many of them have never had to work from home before or use video conferencing technology.  Or, for many, they now find themselves searching for a new job when jobs are currently scarce.  Today on the show, I'll share some tips and tricks to help you stay focused and productive, while you are home and most likely so is your entire family.  Lots of distractions.  Lots of challenges.  Join me at the Cafe as I share my experiences and recommendations.

Host Bart Zandbergen was joined in the studio by Group Publisher Chris Gialanella who is at the helm of magazines such as Riviera Magazine, Modern Luxury and Modern Luxury Interiors. Having been a pivotal figure at the company for over 20 years, Chris shares candid tales of where the publications have been, how they’ve grown and what they have in store for the community.

In this episode gain access to: - A day in the life of a Group Publisher - The biggest misconceptions about the role of a Publisher - Why it was important to bring the Riviera brand back to the OC - The business side of running a magazine

When asked what his biggest lesson learned has been, Chris shares that it is critical to separate advertising and editorial like church and state.

The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm on OC Talk Radio. The show is also available on iTunes, iHeartRadio, Spotify and Stitcher.

Interested in being a guest on The Zandbergen Report? Email [email protected].

Learn more about Bart by visiting www.BartZandbergen.com

How we show up in life matters. Our intentions, energy, and presence matter. The impact we have on others depends on how we show up. As a leader, this is critical to our mission. Marc Koehler, President, Lead with Purpose tomorrow joins me at the Business Growth Cafe for an insightful conversation and guidance in leading today and tomorrow.

Chris talks about a rapid shift to online ordering and delivery due to COVID-19, the impact on Airfield Supply and their customers, and the shift toward how cannabis is purchased in the future. www.airfieldsupplyco.com

Every company grows organically until it makes a decision to grow through acquisition, and that is the basis for this discussion about Laura Patterson's new book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market

This book, (which I have read,) is a practical guide for growing any business, and all the while doing it with better shareholder return and faster revenue growth. During this interview, we asked Laura to tell us about the book and then focus on two of her favorite chapters. She chose: Upstream Marketing and Plan and Execute.

 Listen in: Buy the book.

Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth     Paperback – Released January 27, 2020

Kindle     $9.99       Paperback   $17.99

(From the description on Amazon) Ready. Set. Grow! Former football player and coach, Lou Holtz, once said: “In this world, you’re either growing or you’re dying, so get in motion and grow.” Most every company leader is in pursuit of growth. Growing companies are attractive. They’re attractive to partners, employees, and of course customers. If your company is not growing, then you and your shareholders are losing equity, profit, and employees. Growth doesn’t just occur–growth takes the right culture, processes, and discipline. Most importantly growth takes intent and deliberate focused action.

Growth is a result of solving customer problems at the right time with the right solution with a story that resonates with the market. In Fast-Track Your Business, author Laura Patterson offers step-by-step guidance for acquiring customer insights, creating customer-centric outcomes, and developing strategies and measurable executable plans. Fast-Track Your Business provides a customer-centric framework for choosing and navigating a sustainable path forward—a system that creates momentum and accelerates organic market growth.

 Abou the author Laura Patterson

Laura Patterson is the author of three previous business books: Gone Fishin' - A Guide to Finding, Hooking, Keeping, and Growing Profitable Customers (sold out); Measure What Matters: Reconnecting Marketing to Business Goals (sold out); and Marketing Metrics in Action: Creating a Performance Driven Marketing Organization[LP1] .

Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. The company specializes in helping companies apply data, metrics and proven best-in-class practices to improve Marketing effectiveness, deliver business impact, and enable better business decision-making.Her Company: VisionEdge Marketing

VisionEdge Marketing enables organizations to accelerate revenue and create a competitive advantage by leveraging data, analytics, processes, and alignment to address marketing accountability and operations, to measure and improve marketing performance, to develop dashboards that foster fact-based decisions about markets, customers, and products, and to enhance marketing and sales collaboration.

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SLMA Radio is hosted by James Obermayer of Funnel Media Group which is a program on the Funnel Radio Channel.  Funnel Media Group is the sponsor of SLMA Radio

   

Show Notes  Over the weekend I came across a quote by playwright George Bernard Shaw who wrote this, “Progress is impossible without change, and those who cannot change their minds cannot change anything.” Let’s dissect that quote just a bit. First of all Shaw says that “Progress is not possible without change.” Assuming you are an advocate of Progress, then you cannot have progress without changing something. That’s a given. But then notice where Shaw goes with the next piece of his quote. I find it quite unexpected: “and those who cannot change their minds cannot change anything.” He talks about “changing your mind” as a primary element in progress and change. I really like that idea; change begins with an internal acceptance of doing or believing something different. Our subject for today is Deliberate Change. For more with Charlie Hedges please visit www.thenextchapter.life

 Join me, Angelo Ponzi and my guest, Stacy N. Benda, CEO of Apollonian Accounting & Business Services as we explore strategies to help you to understand the story your business financials are telling you.

Host Bart Zandbergen was joined in the studio by entrepreneurs Billy Hinzo, Founder of Kingdom Nutrition and Daniel Houtz, CEO of Golden Era Nutrition. These two pros shared with listeners the latest advancements in the supplementation industry as well facts that are useful when trying to decide what supplements to buy and why, in order to enhance and maximize your fitness goals.

In this episode gain access to: - Creatine – a surprising fact you should know - Essential Recovery Supplements - Food vs. Supplements - What the difference is between supplements and neutraceuticals

To learn more about Kingdom Nutrition please visit: https://kingdomnutrition.com/

To learn more about Golden Era Nutrition please visit: https://www.goldeneranutrition.com/

The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm on OC Talk Radio. The show is also available on iTunes, iHeartRadio, Spotify and Stitcher.

Interested in being a guest on The Zandbergen Report? Email [email protected].

Learn more about Bart by visiting www.BartZandbergen.com

This week's episode is entitled "Selling from Scratch: Foundations and Fundamentals for Building Your Sales Team".  Our guest is Jim Wilson, Operating Manager at Costanoavc Ventures.  

We talk about the impact of the COVID19 outbreak on sales, but we also get down to some good, timeless sales team building wisdom and give you some great takeaways you can use both right now and going forward.

I love the advance of social selling tactics. I love the advance of challenger sale and the teach and tailor type mentalities. But I think in our effort to create more value as trusted advisers, a skill that isn't being taught as much today is how to ask for the deal, how to ask for the sale, and how to close.

I ask Jim to double down on these and provide examples and ideas. You'll love his Four Cs of Closing.  Listen in to hear his answers about how companies put more of a focus on these in the organization. He answers if this a training issue and shares the best ways for companies to get better at closing. This and MORE.  Listen in now and read the full transcript on the Heinz Marketing blog starting Mon. 3/23 at 6am PST. 

Consumers today expect businesses and executives to take a stand. It has never been more important for the C-suite to have a voice and a platform on which to share it.

Many companies dedicate time and energy to their brand’s social media presence but don’t feel that it’s the right channel for executive communications, or that it’s already too late in the game to get started from scratch. In this podcast, we’ll talk about the shifting expectations for CEOs, how social media can help with positioning, and ways for organizations to build or enhance a successful digital executive communications program.

About Nathan's guest:

Lindsey Neary brings over a decade of client and project management experience to her work as a Vice President on Edelman’s corporate team.

In her current role, Lindsey focuses on digital corporate and executive communications strategy and implementation for clients across a variety of sectors, including e-commerce, technology, finance, and healthcare. She works with integrated teams to reach target audiences with strategic and creative content through owned, paid, and earned media.

Prior to joining Edelman, Lindsey managed multiple client relationships at iostudio, a full-service advertising agency. A highlight of her work there was overseeing the launch of a digital application that has helped 25,000+ military veterans brand their skills in a traditional resume format and connect with potential employers. She also previously worked at IXI Digital, an Equifax company, across corporate marketing, sales, and product development. Lindsey partnered with financial services firms to better understand their target audiences and measure digital campaign effectiveness using proprietary data products.

Lindsey graduated from the University of Maryland with a bachelor’s degree in marketing and minor in Spanish. She also holds a master’s degree in Integrated Marketing Communications from West Virginia University.

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WVU Marketing Communications Today is hosted by Nathan Pierratt from West Virginia University which is a program on the Funnel Radio Channel.