OC Talk Radio

Join host Bryan Thompson (10 year veteran of Nissan's design studio) as he and his past co-workers remember and pay tribute to Jerry Hirshberg, legendary head of Nissan's SoCal design studio here in La Jolla (which he created in 1980 and ran until his retirement in 2000).  With plenty of stories about the crazy antics and creative license that made this a "once in a lifetime" place to work for Bryan and all his guests. On this week's DRIVEN BY DESIGN, here on Orange County's only community radio station, OC TALK RADIO.

In part two of our interview with LOADED BOARDS founder Don Tashman, he talks about his long standing love of the sport and the inspirational story of how he got started making high end skateboards.  While our very own Lou the wonder dog gets to test out their latest electric model as we actually bring in a real "vehicle" to test and talk about in the new world of personal mobility and all things that drive us on DRIVEN BY DESIGN, here on Orange County's only community radio station, OC TALK RADIO.

Don Tashman fr/LOADED BOARDS skates by with this latest high end electric skateboard, as our host Bryan Thompson (10 year veteran of Nissan's car design studio) explores the full range of "what drives us today" on DRIVEN BY DESIGN, here on Orange County's only community radio station, OC TALK RADIO.

Don't miss the second part of our interview with legendary car designer Tom Matano (formerly with Mazda where he created iconic cars like the Mazda Miata) on what makes a truly great car and how you should not be able to resist looking back one more time at a truly timeless design like the Miata.  As Bryan Thompson (10 year veteran of Nissan's SoCal design studio) talks with one of his mentors and inspiration here on DRIVEN BY DESIGN here on Orange County's only community radio station, OC TALK RADIO.

What a treat to hear from legendary car designer, Tom Matano (formerly of Mazda where he created iconic cars like the Mazda Miata) on what makes a great car design and how to become "one with the part you're trying to imagine".  On this weeks DRIVEN BY DESIGN with car designer Bryan Thompson (a ten year veteran of Nissan now out on his own).  Here on Orange County's only community radio station, OC TALK RADIO.

In the second part of this interview with Bryan Thompson (10 year car designer for Nissan now out on his own) and his brother Chad (who actually builds high end, one off, custom motorcycles in Florida), we get into the future of custom motorcycles in a world where electric, self driving vehicles may become the norm.  Could there be a high end custom electric or any sort of self driving motorcycle?  Tune in to hear their thoughts on this week's DRIVEN BY DESIGN, here on Orange County's only community radio station, OC TALK RADIO.

The love of cars runs deep in most American males. But especially deep in our show host's family, as Bryan Thompson (10 year car designer for Nissan now out on his own) talks with his brother Chad about his thriving business as a custom motorcycle builder in Florida.  And what drives them both work in opposite ends of this business (from design to actual building).

This week's episode is entitled "Successful Selling for Professional Services: An Unstoppable Approach from Steve Gordon" and our guest is Steve Gordon, Founder of The Unstoppable CEO.

We cover strategy methodology for sales and marketing professionals all the time and naturally end up talking mostly about selling products.  It's not often we step back and say, okay, "What is it when you're selling what people DO?"

I facetiously tell people, as a consultant I talk and type for a living, so I don't necessarily have the same widget to be able to sell to everybody or the same piece of software to sell. So selling in professional services obviously is very much a thing. In this episode I ask Steve how is that different and why do people need to think about this a little differently when you're selling professional services versus selling product? And for smaller organizations--- is the answer to that to separate your services from your selling? Is there a way to make that transition? If you are a small firm and representing yourself, what are some of the strategies that you've found work best?

This and a lot more!

Listen in now or read the entire conversation on our the Heinz Marketing blog starting Mon. 3/9 at 6am PST.

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Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel.  I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena.

Content marketing can be a powerful tool when you really know your audience and can provide information and insights they need and want. Gennifer Chenault, a content marketing strategist for SOC Telemed, walks us through her creative process and how to use data to measure your successes (and failures). She’ll help you determine if content marketing is right for your organization and, if so, how you can find the subject matter experts who can get at the issues and answer the questions that are important to your consumers.

 

About Gennifer Chenault:

 

Gennifer is an experienced B2B marketing professional in the intersection between healthcare and technology. She is a content marketing strategist for SOC Telemed, an acute telemedicine company in Reston, VA. A true marketing “journeywoman”, Gennifer has held direct response, lead generation, telemarketing, market research, product marketing, and product management roles in small, medium, large and global organizations. She blames this career path on wanting to know everything about everything.

When she’s not writing or editing or distributing content at work, she’s reading thrillers, science fiction or fantasy (or working on her own fantasy trilogy). Gennifer holds a bachelor’s degree in English from West Virginia University and met her husband in an elevator at Summit Hall.

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WVU Marketing Communications Today is hosted by Matthew Cummings from West Virginia University which is a program on the Funnel Radio Channel. 

   

To be successful in publishing a traditional print magazine requires digital, video, events, promotions, social media, awards banquets, and of course, organization. Tune in for a discussion on the changes and challenges in the publishing world with my guests Mike Dunn, Executive Editor, and Jennifer McLaughlin, editor-in-Chief of LA Travel Magazine.