OC Talk Radio

Don't miss OC's first big eSports Fast Pitch, Conference and Tournament TODAY (Friday, Feb. 28th) from 10am-5pm at the Garden Grove Community Center.  Or listen to this week's OC SPOTLIGHT where we talk with Scott Kelly from Black Dog Venture Partners about how and why they started this event (and what comes next!)  Here on Orange County's only community radio station, OC TALK RADIO.

Show Notes  As regular listeners know I am prone to experiment with different forms of podcast. Most of the time I conduct interviews, sometimes I just talk and sometimes Producer Paul and I talk. Today is altogether different. MY dear friend Terry Hershey will interview me… well, sort of. I will still take the lead, but Terry will ask questions of the experience I recently encountered. From this point on, please know these thoughts today come from another, newly recognized state of consciousness. So expect meandering and ramblings. Because “soul talk” is not made for words.   You see, I just returned 3 days ago from a 10-day retreat, 6 of which were spent in sequestered silence. EXPLAIN Ceremony of Healing by song and led to the deepest of reflection. Richard Rohr Thomas Merton warned against confusing an introverted personality with being a contemplative. They are two different things. The introvert finds solitude quite comfortable, while the contemplative mystic and hermit use solitude to discomfort themselves. After several days in silence I concluded: that which cannot be recognized cannot be reconciled. Last week I discovered that recognition is steeped in discomfort. Recognition can be disgusting, shameful and reviling as well as the most blissful feelings imaginable. As I was confronted with my most threatening demons I was also provided with the solution—the only solution—love. For more with Charlie Hedges please visit www.thenextchapter.life

Ret. Col. Carla Bass

 

Today's guest is Col. Carla Bass. SAFFIRE LEGAL PC’s founder and principal attorney Teresa McQueen talks with Carla about her book Write to Influence!, why every boss needs a staff that can write effectively and how to banish bureaucratic blather - We love that! Carla also shares with our listeners  some very practical tips for improving your writing skills.   

 

 

Workplace Perspective is a regular podcast series for employers and employees focusing on education, training, and the law to help organizations of all sizes develop and maintain successful employer / employee relationships.

 

"Powerful writing changes lives." - Col. Carla Bass

 

Highlights From This Week's Workplace Perspective:

* According to Carla Bass, "powerful writing is the life blood of an organization."

 

* Word sculpting is a methodology developed by Carla Bass that focuses on strategizing the message and then using specific tools to chip away at the redundant words (the ones that hog space) and the bureaucratic blather to sculpt out a solid hard hitting message. 

 

* Every single writer is constrained by two things: 1) the readers time; and 2) space. The author who leverages time and space best wins!  

 

 

Carla's Write to Influence! Tips

* Don't put the horse before the cart. Identify what is the most important part of your message and raise that to the very top. Outline the journey you're trying to take the reader on. 

 

* If you are trying to extend your influence you have to explain [your principle thoughts] in very concise persuasive language, being cognizant of time and space. 

 

* Strategize and hone your message to make each word count.

 

* Leave out the "Bureaucratic Blather:" 

* Don't use noun, after noun, after noun....

* Don't smother the verb

* Instead of "provide a demonstration" use "demonstrate"

* Instead of "reduce the amount of time" use "expedite"

* Instead of "conduct over-site" use "oversee"

* Instead of "provide contribution" use "contribute"

 

* Don't use words that "hog the space." Instead of using several words to convey one thought - go for the one!

* Instead of "at the present time" try "presently"

* Instead of "those who attend" try "attendees"

* Instead of take you up on" try "accept"

* Instead of "talk about" try "discuss"

* Instead of "prior to that" try "previously"

 

* Avoid redundancy by removing words already inferred in the sentence (e.g., "He was being surreptitiously sneaky" should be "He was being sneaky.")

 

* Avoid useless words such as:. 

* There is / There are

* Provide with

* On a daily basis

* In order to

* Moving forward we will

 

Carla's Tips For Employees

To help employees take control of various situations (Job Interviews, Resumes, Performance Reviews), Carla offers the following tips:

Job Interviews:

* Strategize your message beforehand. Before the interview think about and have ready 3 short messages you want to leave behind with your interviewer. 

Performance Reviews (Where your employer asks for your written input):

* Pretend you are writing about someone else - eliminate the ego. 

Ever effervescent and lively, Dr. Mira is an Economist raised behind the Iron Curtain in a Communist country, now a Columbia University trained PhD in Economics and accomplished speaker and presenter t/o So. Calif on the economy, and Co-Director of the Woods Center for Economic Analysis and Forecasting @ Cal State Fullerton, Dr. Mira shares her insights on the U.S. Economy.  You won't want to miss this interview - It covers lots of ground, w/worthy insights about the economy throughout.

Toby Corey, former President of TESLA, is on our OC SPOTLIGHT discussing his upcoming TEDx IVC talk for Irvine Valley College, March 6 at Yost Theatre (in Santa Ana) and the lessons he learned as a long time entrepreneur working with Elon Musk. On Orange County's only community radio station and live podcasting channel, www.OCTalKRadio.biz.

Content starved marketing departments are constantly searching for content of whatever ilk to feed the ravenous public, be they prospects or customers.  Salespeople are frustrated by content deliveries that don’t exactly pertain to the prospects need and is therefore useless.  Even if the right content is created this month, it is often out of date within a short period of time and no one is pleased.  In this program, Bethany Fagan, Content Marketing Manager at PandaDoc discusses how to satisfy both sales and the prospects with content that contributes the most to sales.

 

 

Check out our interview with Stephen Silver from SoCal Startup Day, Orange County's first big startup event being held at Hangar 244 at The Great Park this Wednesday, Feb 26 from noon-8pm.  Sponsored by everyone from the Tech Coast Angels to Tech Coast Venture Network, OCTANe, WeWork, Gigasavvy, the OC Startup Council and many, many more, this is the event for you if you're interested in the growing OC Startup scene from VCs and Angel Investors to Accelerators, Incubators and meeting many startups themselves (pitching and competing for over $100,000 in prizes).  Get your tickets at www.SoCalStartupDay.com.

Host Bart Zandbergen was joined in the studio by Realtor Christina Harmon who was practically born into the profession. Her father was a broker in the Palm Springs area and Christina felt from an early age that being in real estate was simply put, just in her DNA. Following her passion has served her well and she takes great pride in old fashioned service that keeps her clients loyal and ready to send referrals.

In this episode, learn: -How Elder Millennials view home buying priorities a bit differently -What trends are currently happening now in Orange County real estate -How Millennials value home ownership -Why surfaces a help sell a property and what small enhancements can go a long way with buyers

When asked what her ultimate lesson learned has been, Christina shared that being her authentic self has been key to her success. “Be you and you can’t lose!”

Learn more about Christina Harmon by visiting: www.ChristinaLaurenHarmon.com

The Zandbergen Report, where wealth strategies, investment wisdom and pop culture collide, is led by host Bart Zandbergen, with featured guest host Letitia Berbaum, every Tuesday at 2pm on OC Talk Radio. In addition to being streamed live in real time, the show is also available on Apple Podcasts, iHeartRadio, Spotify, Podbean and Stitcher. Catch up any time with any episode on the platform of your choice.

Interested in being a guest on The Zandbergen Report? Email [email protected].

Learn more about Bart Zandbergen by visiting www.BartZandbergen.com         

Host Bart Zandbergen was joined in the studio by author and non-profit Founder Lisa Wiehebrink. Lisa writes children’s books that uniquely bridge the connection between people and animals to teach life lessons of kindness, compassion, and empathy. She is also the founder of the non-profit organization, “Tails That Teach”, whose mission is to save animal lives and change the lives of children. The Tails That Teach foundation donates books to elementary schools and animal organizations around the country to enhance community outreach efforts and to encourage literacy among children ages 5-8 years old. Lisa is also the proud founder of National Rescue Dog Day, observed annually on May 20, which recognizes the special bond that comes with rescuing a dog, and also brings awareness to the countless number of dogs waiting to be adopted.

In this episode, learn: -Why it is so important to teach children at an early age the art of compassion -How educating children on compassion can translate into other areas of their lives that shape them into adulthood -How teaching children at an early age how to care for animals leads to healthy humans who care properly for pets -What is in-store for the 3rd Annual National Rescue Dog Day on May 20th, 2020 and how you can get involved.

When Lisa was asked what her ultimate lesson learned has been, she shared that it’s important for adults to foster compassion with children at an early age. She also encouraged listeners to pick up a book and read to children as it truly is becoming a lost art.

Learn more by visiting: www.tailsthatteach.org and www.nationalrescuedogday.com.

The Zandbergen Report, where wealth strategies, investment wisdom and pop culture collide, is led by host Bart Zandbergen, with featured guest host Letitia Berbaum, every Tuesday at 2pm on OC Talk Radio. In addition to being streamed live in real time, the show is also available on Apple Podcasts, iHeartRadio, Spotify, Podbean and Stitcher. Catch up any time with any episode on the platform of your choice.

Interested in being a guest on The Zandbergen Report? Email [email protected].

Learn more about Bart Zandbergen by visiting www.BartZandbergen.com

Technology has created new ways to help customers discover, share and discuss their favorite products. In fact, most of our marketing is occurring without us. Today, the customers are the marketing department. We can’t buy our way into these conversations, We have to earn our way in with a new business approach that appeals to constant human truths. The businesses of the past were built on advertising impressions. Today, they are built on human impressions that help customers believe, belong and find meaning. It’s time for a rebellious new approach and Mark Schaefer is your guide with an entertaining new book that is instructive, inspiring and filled with actionable ideas and insights.

About our guest:

Mark W. Schaefer is a globally-recognized author, speaker, podcaster and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written eight best-selling books. Mark ‘s new book "Marketing Rebellion: The Most Human Company Wins" is an essential new view of business and a manifesto for human-centered marketing. It hit number one in both the Marketing and Advertising categories of Amazon. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.