OC Talk Radio

Show Notes   In our show today we are privileged to have our regular insightful guest Terry Hershey: prolific author, renowned public speaker, landscape architect, an mentor to several people on the Art of Slowing Down to take in the pleasure of life. Today’s topic affects every single listener and is perhaps the systemic root of most of our personal limitations. I want to talk about our daily experience of FEAR, and how it impacts the choices we make.  In addition to bringing on severe anxiety, fear is also the source of low self-esteem, anger, resistance to new ideas, reluctance to experiment, and a general acceptance of the status quo.  I am coming to believe that Fear is one of the most influential psychological determinates of how we feel and behave. So let’s get into it with Terry Hershey.  For more information on Terry Hershey you can visit www.terryhershey.com For more with Charlie Hedges please visit www.thenextchapter.life

Content Marketing has become a trending household name in the world of marketers but really what does it take to make content marketing work for your organization. The bottom line is customers. Understanding your brands distinct demographic is the only way to create the best content for them which leads to ROI for you.

About Michael's guest:

Kristin Meeks, Owner of WV Social Media Consultants

Teaches at West Virginia University IMC 639 – Content Marketing

Kristin Meeks is a consultant that specializes in the integration of digital and traditional marketing practices.

Meeks is the owner of  WV Social Media,  located in Parkersburg, West Virginia, and the founder of the Social Media Marketing Made Simple Training Academy. Her specialty is helping clients and academy members find the strategy behind their social media practices. WV Social Media serves clients from coast to coast, assessing their social media needs, facilitating marketing training and most importantly helping marketer...

A discussion based on a book called “Contagious” by Jonah Berger, published in 2013.

A quick summary of the topics covered in the book and what I will talk about:

Social currency - does it make me look good?

Triggers - how are you reminded of the product?

Emotion - strong emotions = sharing

Public - what is everyone else doing?

Practical value - is it actually helpful?

Stories - is my idea/ product a relevant part of a cool story?

Yes.... Overcoming fear is completely optional, yet attainable. In this episode of Closing The Wealth Gap, we'll explore the reasons why so many people have chosen to let fear ruin their lives on a daily basis. Allowing the compound effect to grow until fear becomes habitual. We'll also share a couple of experiences which lead Tyrone French to believe that his fears were just an imagined illusion. Learn how restore your power, and rid fear from your mind for good. Contact us today: https://www.closingthewealthgap.us  or 1(877) 296-5192

Eric Spitz launched C4 Distro with Bill Lockyer in 2016. A former chairman and president of the Orange County Register, Spitz leverages twenty years of executive leadership and deal-making experience to launch and manage businesses in complex and new industries.

Bart and Letitia were back in the studio with another episode of "What Keeps You Up At Night". In this episode, Bart and Letitia review burning questions and comments from their listeners who have shared what keeps them up at night and why. 

This episode starts off focusing on "health is wealth". One listener had shared that what they worry about the most is their health. After working wisely and investing well, this listener spends time considering how they can best maintain their health so they can enjoy everything they have worked so hard for.

As a disciplined fitness enthusiast, Bart shares what he feels is important to do each and every day to maintain your health and manage stress.

Got questions you'd like answered? Interested in sharing what keeps you up at night?Email: [email protected].

The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm on OC Talk Radio. The show is also available on iTunes, iHeartRadio, Spotify and Stitcher.

Interested in being a guest on The Zandbergen Report? Email [email protected].

Learn more about Bart by visiting www.BartZandbergen.com

Our guest is Henry Schuck, co-founder, and CEO of DiscoverOrg, the leading sales, and marketing intelligence platform. Under Henry's leadership, DiscoverOrg continues its exponential growth path,

What to expect: Journey to 24k Demos/Year from the SDR team:

Implemented new hiring methods

Created new inbound/outbound team structure

Better aligned SDR team w/ Marketing

Invested in new Marketing leadership

The tech stack:  Highest quality data available remained the foundation

SDR incentives:  competitions, awards, clear career path Created a culture of “No politics. No B.S.  No a-holes

”Challenged SDRs to become 1% better each day

Bring  Finance team in as an accountability partner

Metrics:  What we look for from inbound and outbound teams

Henry’s involvement: from “When it’s bad” to “When it can get better”

Personal attention, mentorship, and encouragement are all key to keeping the team on track

Encourages the rest of the team to stay accountable, hold one another accountable

Why being paranoid when it’s good….is good

Need to ensure repeatability of excellence

The results:  24,000 demos booked in a single year

About Henry Schuck:

Henry Schuck is a leading entrepreneur in sales intelligence and lead generation. Having founded DiscoverOrg in 2007 when he was 23, he has led the company on a rapid growth path including funding investments from the likes of TA Associates, Goldman Sachs BDC, FiveW Capital, and NXT Capital.

Under Henry’s leadership, DiscoverOrg built the industry’s most accurate, highest-quality contact database, through a mix of technology and a team of live researchers who continually call into thousands of IT, marketing, HR, and finance departments. DiscoverOrg was recognized for the quality of its datasets with both a Stevie® and a CODIE award. It was also named a Leader and ranked Number One in customer service by G2 Crowd.

Before founding DiscoverOrg, Henry managed marketing and research at iProfile leading the company to a successful private equity sale.

He is a cum laude graduate of the University of Nevada, Las Vegas where he was selected in 2013 as the Honors College Alumni of the Year. He also holds a Juris Doctorate degree cum laude from The Ohio State University Moritz College of Law and has studied comparative law at Oxford University. He is a licensed attorney in Washington and Nevada.

Mari Anne Vanella, the host of Outstanding Outbound and SLMA Radio commentator Paul Roberts, explores how to choose and create a successful relationship with an outbound calling company that will give you a 20% return.  They discuss the sins of the industry and the benefits of working with a company that knows B2B enterprise relationship building.  They touch upon:

How to successfully outsource outbound calling

The difference between internally employed SDRs and outsourced professionals

Why nobody is closing deals on social

Why most companies pay inexperienced SDRs as little as possible and they get what they pay for

The sins of a false-peer call and lying from bad actors

Why going cheap on outbound calling increases risk of failure

 Mari Anne Vanella

Mari Anne Vanella has 25+ years of sales and business management experience. As Founder/CEO of sales development firms in Silicon Valley, her organizations have consistently delivered long-term, successful sales development programs to high tech and services industries across the United States.

Mari Anne's background includes successful performance as Vice President and Director at companies such as The EC Company (now ADX), PictureTalk, a subsidiary of Drake International (one of the world's largest IT solution and staffing firms), Global Knowledge, and at Skyline Computer Corporation, where she led the Cisco Training Products organization to a #5 position in the country within one year. Before these, she founded Procom, a sales development firm based in the Silicon Valley serving customers such as State Farm Insurance, Waddell & Reed, and many others.

Mari Anne Vanella hosted outstanding Outbound and sponsored by The Vanella Group on the Funnel Radio Channel.

This time we have one of the most famous, one of the most, in my perspective, inspirational sales authors, speakers in the circuit today, Mike Weinberg, who is the author of New Sales Simplified and the new book Sales Truth.  I'm calling this one Sales Truth: Blunt, No Nonsense Advice from Mike Weinberg

One of the things I've always really appreciated about his content and approach, is that it is no nonsense. It is no spin. It is direct to the truth.  Plus, we talk some sports too!

Listen in now and/or read the full transcript on our blog starting Monday, 7/8 at 6am pst.  

I keep reading ...everything in sales has changed and that nothing that used to work still works today. That's the furthest thing from the truth I can imagine.