OC Talk Radio

How did a middle market private equity firm manage to differentiate itself in an overly crowded and competitive market while attracting a wider audience and driving revenue? By leveraging content marketing and developing high-quality thought leadership.In this episode of Revenue Rebels with Rhoan Morgan, Kristy DelMuto, VP of Strategic Marketing at LLR Partners shares how she has helped to elevate the firm’s content marketing initiatives while boosting results like a 195% increase in engagement, 18% month over month site conversions, and a 62% in social reach.

 

About Our Guest:

Kristy DelMuto, VP of Strategic MarketingAs the leader of LLR’s strategic marketing, Kristy works to codify why growth happens and help business owners access the capital, insights, and resources they need to scale. She translates actionable growth advice from LLR’s portfolio companies, network of senior operators and team into digital and live content, creating opportunities for best practice sharing among business leaders.Kristy also manages LLR’s brand, marketing, public relations, and social media presence, enabling intermediaries to stay informed on the firm’s investment focus and helping executives determine if LLR is the right partner to support their company’s growth.

Listen to Rob, CEO, and previous CEO multiple times plus corporate board member for several companies in the industry, discuss this niche in the pharma world.  A publicly traded company, focusing on the delivery system of medications, w/systems offering less toxicology and fewer side effects. W/a proprietary system they offer a delivery system that is unique and is not processed thru the stomach.  Many investors should find this interview and company to be very interesting.

Trained as an architect, Ed transitioned into the world of investments over 25 years ago, w/some major and high profile asset management firms. Focusing primarily on Gold, Ed discusses the place for this precious metal in investors' asset allocation. W/over $10 Billion in assets, Sprott offers some tax advantaged opportunities in certain situations.  There are several ways to own Gold and Sprott does most of them.  Any investor should find this to be very interesting.

Author of “Radical Outcomes” and Oxygen CEO Juliana Stancampiano breaks down why corporate training fails to deliver an ROI and how to get the desired results. She explains the essential first step in developing a high ROI training program. And she reveals how “divine discontent” can lead to the creation of more effective training focused on desired outcomes, instead of compliance. 

Juliana’s book – Radical Outcomes

Oxygen’s website - https://www.oxygenexp.com/

Topics Discussed:

Introduction – 0:01

What drew Juliana to write a book on measuring the impact of training? – 2:21

Why is there such a disconnect between corporate training and desired business outcomes? – 6:45

How can training evolve from just throwing information at a trainee, to developing a deep understanding of the subject matter? – 10:05

How does a company ensure it’s receiving training that is matched to its business needs? – 14:20

How training has adapted to reflect our shortened attention spans – 18:15

How can trainers justify themselves when providing content that is becoming increasingly concise? – 20:22

At what point to large companies tend to look at completely overhauling their training? Is it at when it becomes a crisis point? – 23:00

What Juliana has observed from the process of redesigning training of several Fortune 500 companies – 25:10

What is “divine discontent”? How can it cause friction between employee teams? – 27:30

Why employee buy-in to training dramatically increases when they feel they are being listened to – 31:27

Why it’s time to take the “divisions” structure out of business – 37:30

Are so-called “unicorn” startups better at breaking down the divisional silos? – 40:45

Dennis Chernekoff who has worked with Franklin Covey for much of his career, joined Letitia Berbaum in the studio to discuss the 7 Habits of Highly Effective People. The acclaimed book was first released in 1989 by Stephen R. Covey and is available in 3 languages with over 40 million copies having been sold to date. Outside of his work with Stephen Covey, Dennis Chernekoff also has a private marriage and family therapy practice in Laguna Niguel.

In this episode Dennis discusses the 7 Habits of Highly Effective People:1. Be Proactive2. Begin with the End in Mind3. Put First Things First4. Think Win-Win5. Seek First to Understand, Then to be Understood6. Synergize7. Sharpen the Saw

When asked what his "Ultimate Lesson Learned" was, Dennis shared that he feels the key to life is in understanding your values, understanding how to apply them to your life, and choosing to be congruent with them for a happy life!

To connect with Dennis, you can email him at: [email protected]

The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm on OC Talk Radio. The show is also available on iTunes, iHeartRadio, Spotify and Stitcher.

Interested in being a guest on The Zandbergen Report? Email [email protected].

Learn more about Bart by visiting www.BartZandbergen.com

Stacey A. Gordon is CEO at Rework Work , a Los Angeles, CA-based human capitalservices and training consultancy focused on helping organizations address Diversity& Inclusion needs through a proven, data driven methodology. Rework Work’snine-point system breaks D&I down into manageable target areas which include:reputation management, interviewing processes, compensation, onboardingmethods, and skills building. Starting with awareness, Rework Work helpsorganizations create commitment to a process, embedding the behavior elements ofdiversity & inclusion into the framework of the organizational culture. Solutions arebrought to clients via surveying for unbiased data, interactive presentations,facilitated dialogue, weighing the business case against the moral reasoning andstrategies for implementation.With more than two decades of experience as an innovative human capital strategist,Stacey’s mission is to work to reduce bias in global talent acquisition andorganizational culture. Stacey is a subject matter expert as a LinkedIn LearningDiversity, Inclusion & Career Strategy course author. Her diversity, inclusion andcareer related online courses have been viewed more than 1 million times. Staceyand her team are also known for their recruiting expertise and coaching forprofessionals. Stacey was recognized by Pepperdine University as a Top 40 Over 40Leader, was a finalist for Los Angeles Business Journal’s Women Helping WomenAward and was recognized by Forbes as a Top 3 Business Leader Who Spoke OutAbout Diversity & Inclusion. In her capacity as a highly-rated coach, she is a memberof Forbes Coaching Council and has coached D&I practitioners at The Forum onWorkplace Inclusion. She is also LinkedIn Diversity, Inclusion & Career StrategyCourse Author.Together with her role at Rework Work, Stacey is also responsible for managing thedevelopment, execution and strategic direction of the largest SHRM-affiliate in theU.S.Prior to these roles, Stacey founded and led a third-party search firm focusing ondiversity. At MUFG Americas, as Diversity & Inclusion Project Manager, shedeveloped an internal marketing plan for the Employee Resource Groups (ERGs)encompassing more than 3,000 employees, and she also served as InterimExecutive Director at the National Association of Women MBAs (NAWMBA) afterstarting the first professional chapter for the organization several years prior.Stacey holds an MBA from Pepperdine University’s School of Business and a B.S.from St. John’s University. She is an Advisory Board Member and Mentor at TheCoding Boot Camp at UCLA Extension and teaches Diversity in Organizations andCultural Intelligence as an Adjunct Faculty member at Phillips Graduate University inChatsworth, CA. She is a frequent speaker and lecturer at industry-relatedconferences.

Hosted by Ciaran Urry Tuttiett on Sunday 2nd June 2019. 

We take a special look at Eurovision: Your Country Needs You! in 2009 when the BBC asked Lord Andrew Lloyd Webber to write a song and help the United Kingdom back to Eurovision Song Contest glory in Moscow, Russia. Jade Ewen eventually came 5th and gave the UK one of their best results since 2002.

Also, this week we have one of the latest songs from SVALA (Iceland 2017) called "Karma" among many other Eurovision classics. 

 

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We get together a random afternoon for a beer tasting and shooting off the cuff.We spoil some movies.

Starring @killerkarpediem, @philiptam & @damountie@allbeerinside on Twitter/Instagram/UntappdUntappd IDs: killerkarpdiem, philiptam, damountie

BCW Wrestling

Listen in to hear the latest research and insights from SiriusDecisions Summit 2019 from Chief Sales Officer, Strategies at SiriusDecisions, Phil Harrell.  You can read the full transcript on the Heinz Marketing blog starting Mon. 6/3 at 6am PST.

We talk about the theme of Together... strategically it sounds like a great idea. Operationally, not always so easy. I ask Phil to talk about that difference a little bit. When we think about specially, about sales and marketing and even customer success in a lifetime journey perspective.... when you've got sales and marketing working together, it's fine to say we have the same objectives but then you have to figure out what does that look like on Tuesday? How do you bridge that gap?  

This and a lot more...

This is a 4+ minute passage from Laurie Beasley’s longer live radio program she hosted on SLMA Radio.  To listen to the whole program, go here:

Incorporating the Six Universal Buying Motives to Improve Email Copy and Response Rates

Most email programs are failing, dismal, weak and ineffective says Laurie Beasley.  Failure is usually the result of poor copy writing (subject line and body) that leads to low opening rates and truncated sales. 

In this podcast Laurie reminds us of the Six Universal Buying Motives which, when used religiously will lead to higher opening rates and more qualified prospects.

Managing email marketing technology has its daily challenges she believes, which take up a lot of the creative effort for email programs.  We must return, she says to the benefits of product features and the reasons why people buy.  She implores copywriters to think about what the prospect’s perspective is and not what the product managers and engineers have surmised.

About our guest host:

LAURIE B. BEASLEY is co-founder and president of Beasley Direct and Online Marketing, Inc. which provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA.