OC Talk Radio

The best marketing and sales plans are the result of a process that addresses the business interests, revenue requirements and marketing goals of a company.  In this interview with TJ Waldorf, VP of Global Marketing for INAP, host Matt Heinz asks how INAP addresses the needs of the stakeholders to create a budget and plan.  In the first part of the interview we discuss the planning process, in the second half we explore how the budget is created.

 Some thoughts:

TJ....

Starts early, in August and September

Get all parties on the same page to allocate resources of people and dollars

Discusses how he aligned his marketing and sales team

Explains the value of regularly scheduled meetings between sales and marketing

Talks about the need to develop a return on investment model that the CEO and CFO buy into

Goes into why creating a scorecard for marketing’s impact is important for everyone

About our Guest: TJ Waldorf  Vice President, Global Marketing

TJ Waldorf leads INAP’s global marketing organization as Vice President of Global Marketing. Prior to this position, he served as Vice President of Inside Sales and Marketing at SingleHop, which was acquired by INAP. His previous experience encompasses a broad spectrum of marketing, sales, operations and business management positions, including management roles at Phoenix NAP and Secured Servers. There, he led initiatives to increase global market share across several data centers with a broad IaaS portfolio of dedicated and virtual servers, colocation, private and hybrid cloud.

About INAP

At INAP, we make performance-driven IT transformations a reality every day.   The performance of your IT strategy depends on the performance of your infrastructure—its speed, resiliency and scalability.  But as increasingly complex data center and multicloud solutions transform the ways we power applications and connect them to people, achieving the performance vital to the purpose of your organization is no longer straightforward.   From data center location and compute environments to network security and interconnection, myriad factors dictate the performance of critical workloads and systems.

Thank you to our sponsor, MailTag.io.

MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails.

It’s a super helpful recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails.

For more info, be sure to check out MailTag.io!

Join Old School, Heavyset, and Karp, as they review Bohemian Rhapsody, Ralph Breaks The Internet, and Creed 2!

Our host for this episode of West Virginia University's Marketing Communications Today is Nathan Pieratt. His guest is Joseph Jaffe, CEO and Co-Founder of Evol8tion. Some of the topics they may be covering in this interview include: 

What is Survival Planning? Why do you believe everyone is in the survival business?

You mention 4 reasons why companies are “Built to Suck.” Can you list and describe them?

Why do companies struggle so much with the concept of “failure”?

A real interesting approach is this idea of embracing your heresy? What does this mean? Can you give some examples of “heresy marketing”?

About our guest, Joseph Jaffe - CEO and Co-Founder, Evol8tion

One of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe is Founder and CEO of Evol8tion, LLC, an consultancy that helps corporations with digital innovation and transformation. Evol8tion’s clients include Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International and Doctor Pepper Snapple Group. 

In 2006, Joseph founded and ran strategic consultancy, crayon, until it was acquired by Powered in January of 2010. crayon's clients included The Coca-Cola Company, Panasonic, Kraft Foods and H&R Block. Powered’s clients included Target, Verisign, Anheuser-Busch InBev and General Motors/Onstar. Before that, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.

Jaffe’s popular blog and audio podcast, "Jaffe Juice”, provides daily and weekly commentary respectively on all things new marketing. You can join the conversation at jaffejuice.com. His podcast was voted a Readers’ Choice Award as “Best Marketing Podcast” by MarketingSherpa. You can subscribe via iTunes. In 2009, he launched his first foray into video in the form of JaffeJuiceTV, in an effort to prove once and for all that he does not have a face for radio.

As the new year inches closer, everyone starts publishing “the top X trends every marketer must follow in 2019.” While this trend-focused content may spark some ideas, basing the entirety of your plan on trends and best practices is what’s holding marketers back.

This month on the Revenue Rebels podcast, we’re helping you move from trend-follower to trend-setter as we sit down with rule-breaking marketing leader, Maria Pergolino, Chief Marketing Officer of Anaplan. Stay tuned to learn:

How marketers can overcome the “trend-follower” mindset and become more strategic in their planning efforts

Top tips for developing your 2019 marketing plans

How to connect your plan to revenue goals

Because here on Revenue Rebels, we don’t just follow the rules, we break them and set new ones.

About Our Guest

Maria Pergolino is the Chief Marketing Officer (CMO) of Anaplan. Maria is known for building world-class teams that drive growth, product differentiation, and category development. Prior to Anaplan, Maria was Senior Vice President of Global Marketing and Sales Development at Apttus, where she directed go-to-market strategy, sales development, customer advocacy, demand generation, strategic events and communications initiatives. She also has held leadership positions at Marketo, Shunra Software (acquired by Hewlett-Packard), and Chubb Ltd. Maria holds both a B.S. and an MBA in Marketing from Rutgers University.

In this episode of Confident ROi, Alex Vorobieff discusses his plans to transition from  consulting work and go “hands on” by taking what he has learned through years of helping other business owners by acquiring one himself.

Using his vast experience and knowledge of business tools he is going to buy a business for the purposes implementing everything he knows and growing it as the owner himself.

He talks about the importance of due diligence, and how it’s usually the ones that initially look like winners that turn out to be losers.

Finally, we also take a look at why feedback is crucial, why connecting with employees on an emotional level is critical and how business tools can help focus a company on the bigger objectives.

 

Topics Discussed:

Acquiring a business – why now? – 0:40

Why the winners usually turn out to be losers – 3:23

Why business owners need a good relationship with feedback – 7:20

Do owners find it hard to “detach” themselves? – 11:14

Dealing with the fear of taking on a business – 12:29

The rise and rise of the “portfolio” career – 15:31

Why Vision Traction Organizer helps everyone to see the bigger picture – 21:12

How to get employees to “buy in” with the new business owner – 28:51

How using “open book” management was able to turn around International Harvester – 30:22

Turning your company into a team sport – 32:26

How learning Latin transformed the fortunes of an inner city school – 37:07

Why Emotional Compensation is key – 41:39

Humans are wired to connect via shared stories – 44:20

Alex’s predictions for the acquisition – 46:00

Matt Gorniak, Co-Founder of G2 Crowd joins us as we talk about the power of reviews in B2B products.  Most of us use reviews either intentionally or subtly in so many decisions we make, whether we're buying something on Amazon, buying an app on our iPhones. But reviews are just as important for complex B2B technology decisions. In this episode we talk about how reviews might be a little bit different for those complex decisions, but also what Matt has learned about how important they are, and how directly linked they are to preference and decision making.

This is our final show of 2018, and Ciaran Urry-Tuttiett will be bringing you a fantastic variety of music. Expect songs from the likes of Hadise, Eldur & Nikki, Ryan O'Shaughnessy and many more. We'll be playing the very first Eurovision Song Contest 2019 entry from Albania - Jonida Maliqi! And, we will be playing the brand new song from the winner of the 2010 Eurovision Song Contest from Germany - Lena Meyer-Landrut! The show starts on at 5pm (GMT) / 6pm (CET) / Midday (EST) every Sunday!  Listen locally on 92.3 FM across East Dorset, West Hampshire and The New Forest on the South Coast of the United Kingdom. Also, all over the world via the TuneIn Radio App and Website or at www.forestfm.co.uk

 

Twitter - @ESCShowcase ( www.twitter.com/ESCShowcase )

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Email - [email protected]

We play the 2nd edition of Karp's version of Doug Loves Movies

Host: @killerkarpediemContestants: Team Phil @ the Movies (@oldmoviesdotnet & @philiptam) vs. C-Wine Money (C-Money & @allwineaside Isa)

Wrestling Cheers joins forces with The Indykast & Team HAMMA Fist (Both of Wrestling Nerds Radio Network) to share what we would like from Santa for Wrestling Christmas!

Tim and Tom discuss what a crazy year 2018 was for professional wrestling by recapping the major news stories, story-lines, and characters.