OC Talk Radio

This month’s Data Dump Podcast spotlight’s a different kind of data buyer - a buyer of data companies.  Mark Godley, Data Dump Host & CEO of LeadGenius, chats with Jason Mironov, Principal TA Associates, about the role that private equity investments play in the data world.  Jason eloquently explains how private equity and VC funding companies differ in focus and how TA Associates helps companies maintain self-sufficiency, grow profits strategically and how best to set up companies for success.  Tune in to get a different look at the B2B data world as well as some future predictions that just might help your investments.

About our guest: Jason Mironov

Jason joined TA in 2012 and has more than 11 years experience in private equity and financial services. His current investments span information services, integrated payments, consumer and travel. With domain experience across industries, Jason looks to partner with management teams and founders with a customized approach and a clear strategy for growth and transformation.

These are the programs for the Funnel Radio Channel broadcast of Sept 27th. Listen to the entire moring or choose the individual programs below:

 

9:00 INSIDE Inside Sales with host, Darryl Praill @vanillasoft @ohpinion8ted

Guest: Steve Burton, Head of Sales and Training, The Point CompanyTopic: Do you understand why you are prospecting?

https://goo.gl/ZqaGi5

Are you prospecting because it’s your job? Is there another reason you prospect? Simply stated - do you understand why? If you don’t understand why you’re prospecting then you not going to win. It’s that simple. Join us as we interview Steve Burton — the only two-time and current winner of BESMA’s Sales Trainer of the Year — to drill down on this issue to help you understand the reason you go through the grind everyday.

10:30 SLMA Radio with guest host, Mari Anne Vanella, The Vanella Group @vanellagroup

Guest: Diane Updyke @dianeupdykeTopic: The REAL Alignment Between Sales and Marketing in B2B

https://goo.gl/ewsk2R

Learn how modern sales teams operate effectively using tools, automation, and critical thinking to build pipeline and get deals across the line.

11:00 am CRM Radio by GoldMine, hosted by Paul Petersen

Guest: Stacy Gentile @StacyGentileTopic: The Technologies New Businesses Absolutely-Must-Have in the First Year.

https://goo.gl/eQBGmM

From Gentile's deep background as a consultant, he discusses the three technologies that every new business must have to be successful. But during this conversation, he takes a step further and proposes that while marketing must concern itself with the foundational technology needs, it also must be equally concerned with the cash flow the company needs to survive. The program is hosted by Paul Petersen. 

11:30 am Sales Pipeline Radio with host, Matt Heinz @heinzmarketing

Guest: Weldon Long @WeldonLongTopic: How Consistency and Focus Took Weldon Long from Jail to the Fortune 500

Listen Live here, or catch up on replays from past episodes >

12:30 PM WVU Marketing Communications Today hosted by Cyndi Greenglass @DirectChick

Guest: Peter Revoise @salesbrainTopic: The Persuasion Code: Is there really a part of the brain that decides?

https://goo.gl/3knb3X

Most of our attempts to persuade are doomed to fail because the brains of your audience is wired to automatically reject messages that disrupt their attention. Most people believe that persuasion is more an art than a science because there is not a single complete scientific model of persuasion. In this podcast, we will learn that Persuasion can all be linked to brain science and that the Primal Brain of your audience (the most primitive section of their brain) drives their decision making process. You will also discover what can stimulate that primal organ and how this translate into 4 critical questions you need to address to maximize your probability to PERSUADE.

Guest Tony Assali CEO of EscrowQuick and serial entrepreneur has spotted opportunities others did not see. He calls these opportunities White Tigers and he can help you find yours by silencing your inner critic and listening to your creative side. He has packed up and moved thousands of miles multiple times starting over and achieving success in multiple industries. You can't help but smiling when listening to Tony share his story.

www.tonyassali.com

Host, Laura Patterson interviews JT McCormick, CEO/President of Book in a Box for her new monthly program: Ready, Set, Grow! 

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Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. 

"JT McCormick is currently the President and CEO of Book In A Box, a publishing company that’s created an entirely new way for you to write a book. The company has worked with more than 750 authors and was recently ranked in their category as the #2 best company to work for in Austin.

Previously he was the President of Headspring Software, and helped grow it to a multi-million dollar 100+ person company which was repeatedly ranked as one the best places to work in all of Texas. JT is also the author of "I Got There: How I Overcame Racism, Poverty, and Abuse to Achieve the American Dream." His book tells the story of how he worked his way out of poverty, starting his career cleaning toilets and eventually becoming the President of multiple companies.

Over the past five years, JT has mentored at-risk youth in the juvenile justice system as well as youth within low economic communities. He has also coordinated Backpack Drives for numerous elementary schools in low economic communities, providing over 3,000 backpacks filled with school supplies for students.

JT’s work has been featured on CNBC, Entrepreneur, Forbes, Inc and many others. He lives in Austin, Texas, with his wife, Megan, and their three children Ava, Jaxon and Elle."

You may also like: 

Ready, Set, Grow! with Guest Kevin Jones

Kevin Jones talks about how Marketing's role in growth and how they measure Marketing’s contribution beyond this “quarters” revenue.

Click to Listen - You'll be surprized!

Join Matt this week with his guest, Adam Schoenfeld, CEO of Siftrock, Inc.

 Adam explained, "When you send emails, marketing emails or prospecting emails on the sales side, you get a lot replies back. Auto replies, bounce backs, out of office messages and of course real people sometimes raising their hand or asking questions.

Typically, what we've found is that marketers and marketing office folks handle that manually. So, we built some machine learning that works for all those replies, figure out what they are and then help you take action. Whether it's cleaning up your database when somebody's left the company, that's really kind of a classic example. You get that "no longer with company" response. Or servicing a new lead for the sales team when you get a referral or correctly routing a human response so that you can take action. So all those things that we do by basically more intelligently managing the reply emails that come back to your marketing campaigns."

Matt then asked about list hygiene, "Let's talk a little bit about that related to database hygiene.  People are moving all the time, we've heard that B2B database can deteriorate at a rate of three to five percent per month. Not even per year, per quarter. So to have some of that auto updated for you is significant, not just for the efficiency of your list, but for keeping yourself off of spam, block list and more."

Adam was on top of this. "Deliverability is a big thing and then making sure you're getting to the right person with the right phone number, and the right email address as all that stuff's changing around. Those email replies have a lot of information that can help with that. Automating this and integrating into the major marketing platforms like Marketo, HubSpot, Eloqua et cetera saves so much time over manual processing of this information. This isn't the whole solution to keeping a clean and updated database, but it can be a big piece of that sort of broader initiative everybody's thinking about right now."

Adam's Mount Rushmore of Sales, Marketing, Start Ups:

"I'll give you a couple CEOs that have influenced me either sort of from afar or more directly. Dave Hersh, who's CEO of Jive and who is an investor in Simply Measured has influenced me a lot. While we haven't interacted a ton, maybe once at year we sit down in person. Every one interaction has just been so impactful. I'm huge fan of Gainsight right now, I think they're the gold standard in B2B marketing and Nick Mehta there is incredible. I'd put him on the Mount Rushmore.

I'm going to give a shout out to my co-founder Chris Hundley because he built this company on his own and actually closed business as a technology-centric guy. I think that's just an incredible feat to build a sustaining business all at once on your own."

"Making and taking the time to plan for the future of your company is of paramount importance. How can your organization capitalize on this planning session and ensure that the time spent is meaningful – and genuinely useful in managing growth? One approach to growth is acquistion.  Or, maybe you're ready to sell?“ - Wayne Pinnell, CPA, Managing Partner at Haskell & White, LLP

Wayne Pinnell joined us on Business Growth Cafe to provide insights on exit strategies, the importance of planning for the future of your business, M&A and much more.

Brett Lawrence, born in Newport Beach, California, is a confident, effective visionary and entrepreneur. From being a sponsored junior pro surfer at age 14, to leading roles in movies and national commercials, to opening nightclubs and handling event promotions, there isn’t a challenge Lawrence doesn’t confront and conquer.

In 2004, Lawrence started his own business, The Taylor’d Company, LLC. His first investment was becoming the youngest partner in a Hollywood nightclub called Element that was proclaimed the ‘hottest club in the nation’ by People Magazine. Lawrence worked to ensure the success of the club while gaining experience in marketing, promotion and social networking. He later added partnership investments including La Cantina, a Mexican restaurant in Hollywood and a tequila bar called L Scorpion.

After a long 5 years and numerous successes in Hollywood, Lawrence decided to move back to Orange County and join forces with his good friends to create the Beau Monde Group which manages ECCO Restaurant located in Costa Mesa’s famous The Camp. Two years ago this successful partnership opened a second ECCO restaurant in Anaheim’s packing district.

This decision also gave Lawrence the opportunity to get back to his roots not only in the surf industry but a move closer to his family giving him the opportunity to help their businesses thrive. As CEO of Rancho Las Lomas he challenged the status quo and opened profitable new avenues for success increasing both the bottom lines and expanding valuable social media attention.

Brett Lawrence is a man who has big dreams, a passion for life and appreciates entrepreneurial challenges. He maintains a strong and powerful team that pushes him to be the best he can be. His new venture into the craft brew market will set the tone for his greatest accomplishment. With the love and support of his family and friends this visionary only becomes stronger and more determined.

Bart and Letitia were back in the studio talking about the world of media possibilities, conference travels and back to school life from a parent's perspective!

The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm on OC Talk Radio. The show is also available on iTunes, iHeartRadio, Spotify and Stitcher.

Interested in being a guest on The Zandbergen Report? Email [email protected].

Learn more about Bart by visiting www.BartZandbergen.com

“Discipline around reviewing monthly financials is essential to running a business. The 'numbers' or financial statements can confirm that the business is on track or they can serve as an early warning signal that a problem is around the corner.  Take control of your company's growth by ensuring you understand the story your finanzials are telling you.” - Jean Latu, Ingenio Solutions

Jean Latu of Ingenio Solutions joined us on Business Growth Cafe to discuss why it is important to look at your brand’s financials from a strategic perspective.

Show Notes   My special guest today is Devin Chatterton, who is an attorney with the Immigrant Defenders Law Center (or "imm def"), which is a next-generation social justice law firm focusing on immigration work, in three major areas - children, adults with mental disorders, and universal representation. All of this work is done pro bono.  Today I’d like to jump right into the interview.   For more with Charlie Hedges please visit www.thenextchapter.life