OC Talk Radio

This week, host, Laura Patterson interviews Beck Taylor, COO, SensorRX for her monthly program: Ready, Set, Grow! 

Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. 

About our guest, Becky Taylor

Rebecca (Becky) Taylor is a senior level executive with solid background in visualizing and guiding new ventures including building committed teams and raising funds. Deep commitment to the power of personal and organizational networking. Experience in organizations ranging in size from very small start-up companies to multinationals and senior advisory roles at the U.S. Department of State. Skilled at analysis and distilling complex facts down to small set of relevant parameters. Other expertise includes technology licensing, venture capital investing, sales negotiations, identifying market opportunities. Multiple patent holder. Advisor to startups on funding strategies, technology planning, and negotiations. Prefer presenting to diverse audiences, large and small. Lifelong commitment of raising money and awareness for important community needs. One of the first EIRs at UT in 2009, graduated LBJ School as a non-traditional student in 2010.

Ms. Taylor’s most recent role involved leading a healthcare technology startup as Chief Operating Officer, through first revenue, funding round close and executive team expansion. At SensorRX, she was responsible for a broad range of actions pertaining to business operations and strategy. SensorRX is a chronic disease management technology provider initially focused on migraine headache management. Previously, Ms. Taylor held roles as Technology Innovation Advisor at Royal Dutch Shell, where she looked externally to find new technologies that improve operations in the global Wells, Deepwater, Water technology development groups at Shell, and as a Venture Principal with Shell Technology Ventures (STV), the corporate venture capital arm of Shell. Prior to joining STV, Ms. Taylor served as IEEE Diplomacy Fellow and Senior Advisor at the U.S. State Department, where she connected various bureaus and offices with the U.S. startup and university commercialization communities.

About SensorRX

SensorRX is a chronic disease management technology provider. It partners with large healthcare systems to improve treatment effectiveness and reduce the costs associated with a variety of chronic disease pathologies. The first chronic disease chosen to address, severe headache/migraine, counts 40 million US citizens amongst its sufferers. The company has reached the next stage in its growth and has relocated to Charlotte, NC. Becky served at the COO since 2016 and is now a shareholder, investor and as-needed advisor.

Marketing and sales have changed. How we connect, work together, and support corporate goals has changed. Anyone still doing things ‘how it’s always been done’ will soon be eating the competition’s dust. This podcast explores the intersection of marketing and sales and how a strong partnership between these two crucial functions supports organizational goals of internal alignment, external engagement, and corporate growth.

In today’s episode of Revenue Rebels Rhoan Morgan, CEO of DemandLab, talks with Michael Sala, Managing Director, Strategic Origination of LLR Partners to discuss how sales and marketing teams can work together to meet their organization's top-level growth goals.

Dino Katsiametis has close to 20 years of experience and is an expert practitioner in the mortgage, banking and real estate industries. He has a passion for serving clients with a financial planning/ relational approach instead of a “one-time transaction” mindset. Because of this, Dino is truly considered a trusted advisor by his clients, realtors and other financial professionals he works with.

As the former Area manager of a large national bank and the host of his own radio show “Money Matter’s with Dino” on Clear Channel Radio, Dino has always stayed ahead of market trends. His approach comes from looking at his client’s entire financial picture before making recommendations, as well as utilizing his innate listening skills to give his clients exactly what they want.Within his practice, Dino works alongside CPA’s, financial planners, attorneys, accountants, real estate and banking professionals in order to provide comprehensive financial scenarios along with “Win-Win” opportunities for his clients.Integrity, attentiveness, availability, insightfulness and strategic thinking are some of the words that clients use to describe Dino, but the proof is in his execution and delivery. When it comes to performing without compromise, timely execution and getting what you were promised with personalized service, Dino Katsiametis and California Coastal Loans are your ONLY choice.Dino lives in South Orange County close to family and church, which he considers the foundations of his character. Alongside his mortgage company, Dino has founded and hosts a popular podcast called “God’s Men of Influence” where he promotes Christian values by interviewing men in leadership positions in the community about their walk with God.

He is a devoted husband and father of four beautiful children. He attributes all the good things he has in life to his faith in God and his family. He can be contacted by phone at 949-720-1616 or by email at [email protected]

The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm on OC Talk Radio. The show is also available on iTunes, iHeartRadio, Spotify and Stitcher.

Interested in being a guest on The Zandbergen Report? Email [email protected].

Learn more about Bart by visiting www.BartZandbergen.com

Bart and Letitia were back in the studio for another edition of Investing 101, talking state of emergencies and more!

 The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm on OC Talk Radio. The show is also available on iTunes, iHeartRadio, Spotify and Stitcher.

Interested in being a guest on The Zandbergen Report? Email [email protected].

Learn more about Bart by visiting www.BartZandbergen.com

2018 changes to the tax laws will affect not only C-Corporations, but non-C corporations as well, such as S-Corps, LLC’s and, of course, every individual in the US who files and pays taxes. Don’t wait to get prepared for the 2018, Paul Peffer, CEO of Tax Relief Assistance joined us in the Café to discuss the implications of the new tax laws.

In this episode, "Here’s Your Event Marketing Playbook for 2019" we talk to Kristen Alexander, CMO at Certain.

Recently we worked together on an Event Marketing Playbook. We'll talk about that.  We're going to get tactical, we will talk strategy.

It's real, practical advice to drive real results in organizations that are doing events. I think a lot of people when they do events just do the same old stuff. You get a sponsorship, you get your booth, you go through the motions, and then you're wondering where the revenue is and why you spent all that money.

Kristen will talk about some of the pitfalls she sees from event marketers that aren't getting the kind of ROI they need from events today.

We'll also double down a little bit on the discussion of data strategy for events because I don't think a lot of event marketers and event managers are thinking about what their data strategy is. We'll also talk about some examples of why managing data, using the right data is so important to getting results out of an event.

Read the entire transcript on the Heinz Marketing Blog starting Mon. 10/15/18 at 6am PST.

Listen Live Thurs. 11/11/18 11:30am PT | 12:30pm MT | 1:30pm CT | 2:30pm ET Check back here for the recording by 11/17/18.  Tracy's Dreamforce deck is here. Helpful not only for those thinking about a transition but for prioritizing MAP objectives/needs no matter what platform you use.

Tune in Thursday, 12:30 PM Pacific and join host, Matthew Cummings and his guest, Leo Morejon, Co-founder, Managing Partner of Dog & Pony. Some of what will be discussed in this episode includes: 

What should a marketer's relationship with data look like?

What are the top two points marketers and others mostly struggle with? How can they improve in these areas?

Beyond developing their relationships, what other areas should marketers focus to improve their use of data?

Will marketers relationship with data change based on new advancements in AI, machine learning, and so on?

What’s an area you would tell everyone in data that they need to focus on starting today?

About our guest, Leo Morejon:

Leo Morejon is an award-winning marketer, sales leader, and podcaster. Leo Morejon began his career as a marketer pioneering real-time marketing and as a sales leader at SaaS tech companies. His work includes the world-famous Oreo Super Bowl Blackout Tweet, the first Guinness World Record in social media, and millions in sales across top companies such as Mondelez and The Estee Lauder Companies. Today Leo combines his marketing and sales knowledge to support both marketers and salespeople reach their full potential via consulting, his blog, BuildAndInspire.com, and his sales consultancy, DogAndPony.io.

Show Notes  Zig Ziglar once said, “There is a certain amount of dissatisfaction that goes with knowing your time, talent and abilities are not being properly used.” You know I think I am a perpetually dissatisfied person. Partially that is because I am a dreamer and I regularly have ideas of new things to try. That has been my MO for most of my life. I like that. It leads to new activities and new ways of thinking. So, what do you say we get this genuine conversation started? I say “genuine conversation” because so much is unscripted. I just want to see how it goes. So, let’s go… You can get more information and regular updates from Charlie at thenextchapter.life