OC Talk Radio

Workplace Perspective is a regular podcast series for employers and employees focusing on education, training, and the law to help organizations of all sizes develop and maintain successful employer / employee relationships.

 

Today’s special guest is employment and civil litigation attorney Andrea Paris. SAFFIRE LEGAL PC’s founder and principal attorney Teresa McQueen talks with Ms. Paris about the impact of a recent U.S. Supreme Court case known as Epic Systems Corp. v. Lewis and its impact on the workplace from both the employer and the employee perspectives. Drawing from experience and research into the far reaching implicaitons of this seminal case, Ms. Paris shares her insights on how this case is changing the workplace on every level.

 

WORKPLACE PERSPECTIVE GIVES SPECIAL THANKS TO…

 

Andrea Paris, Esq.

Check out Andrea's Article (OC Lawyer Magazine Oct. 2018)

Epic Systems Corp. v. Lewis: Class Action Waivers and Why Even Non-Lawyers Should Care

 

Paul Roberts

...

Why are we so afraid of planning for final expenses?  It's not like we can avoid them by just putting them off. Is it just because we're part of the Peter Pan generation and never going to get old? Or do we just think we can't afford to cover them in advance.  Tune in as financial planner Tyrone French talks us thru this taboo topic and shows us how we can (for a few bucks now) buy everlasting peace. On this week's installment of CLOSING THE WEALTH GAP. Only on www.OCTalkRadio.net.

Show Notes  My guest today is Lindon Crow who is President of Productive Learning, a company whose goal is to help people become the best versions of themselves. Lindon writes of his personal passion when he says, “For me, life is about helping people take ownership of their realities and set paths forward to uncover the greatest joys possible.  There is simply nothing more satisfying than watching an individual dig deep inside themselves and uncover truths they didn’t realize existed.” One of the tools Lindon is expert with is called Emotional Intelligence, or commonly referred to as EQ (not IQ, EQ). Today I plan to get deep into EQ and more. So let’s meet Lindon Crow.  You can reach Terry at [email protected]  For more with Charlie Hedges please visit www.thenextchapter.life

Everyone has a story.  You just need to know where to look to find a good one. Today the news viewer is inundated with click-bait, push alerts, infographics, and snappy headlines. The challenge for journalists today is to engage viewers to watch, read, or listen to a story where they can spend more than 30-seconds digesting the information. In this podcast, we will hear how data gathering is used specifically with WBNS 10TV’s CrimeTracker 10 franchise. Our guest is morning news anchor, Angela An and our host is Cyndi Greenglass.

Read the full transcript on the Heinz Marketing blog starting Mon. 10/29/18 - 6am PST.Another great episode, "The B2B Event Marketing Gap That Will Make or Break Your Success." Matt Heinz talks with Laura Vogel."....a lot of event managers these days ... are great at being able to produce an event. But that's just step one. And what they really have to do is get butts in seats. ... how do we get the people there? How do we make sure we've got 2000, 3000, 5000 people in the room because what's really happening is you think about the spring or you think about the fall, especially if these are marketing events, there has never been more competition than there is today.

"...So the number one thing I tell people is they have to really start with their marketing campaign when they start thinking about their content. I think what people tend to do is they start thinking about the marketing far too late in the game, and they really have to take it way back. And it really starts to happen when they're thinking about their content which tends to come first. They start thinking about their content a year in advance and they say, "okay, what's going to be our theme?" "How are we going to create our agenda?" And "How are we going to do those things?" When you do that, that's when you're thinking about your marketing. Because those two things go hand in hand.

Listen in to also hear about the importance of the website and networking and more!

Outstanding Outbound host, Mari Anne Vanella welcomes Joe Brown, SVP Worldwide Sales at kare, an AI company. They’ll discuss tools and methods that can help conversations become more complex and empower reps to have more access to information to progress the sales cycle further on discussions in real-time.

About our guest, Joe Brown:

Joe is a visionary, results-oriented technology leader with a wealth of experience building profitable high growth SaaS and eCommerce organizations. Having held numerous management-level positions at the likes of Edify, RightNow Technologies, and Avangate, Joseph's key knowledge of the customer support industry has resulted in kare's rapid growth and adoption in the customer support market.   

About kare:

Founded in late 2013,  kare (formerly Gluru) helps businesses eliminate the need for writing responses while also ensuring that the knowledge is kept up to date and actionable.

When a customer’s query arrives, kare identifies the request, analyzes it to understand the intent of the issue(s), and provides an accurate response immediately. But that’s not all. Some queries are too detailed or sensitive to be handled through self-assist. That is why kare does not seek to replace customer support agents. Instead, it provides a self-maintaining, knowledge-base system to help agents quickly and appropriately respond in detail to escalated queries.

The Whole Brain Group marketing agency founder and owner Marisa Smith goes into the details of how to get the balance of inbound marketing for your business right and avoid turning potential customers off.

She also emphasizes the importance of “Smarketing”, the process of aligning your sales and marketing teams, so that they can operate at maximum efficiency and effectiveness. This podcast also covers the capabilities of the all-in-one marketing software HubSpot, and how Marisa was able to remove herself from her own business to focus more on what she loved doing using EOS-Traction® tools

Inbound Marketing (How to Find Out What Works) (Header 1) 6.00

Inbound Marketing Success Story (Header 2) 8.19

“Smarketing” Philosophy (Header 2) 12.03

Removing Yourself from a Business: Marisa’s Story (Header 2) 13.24

EOS: What is it? (Header 2) 18.38

What is HubSpot and how can it be used? (Header 2) 22.36

Inbound Marketing: Getting the Mix Right (Header 2) 32.04

How Marisa Utilized EOS-Traction® tools to Extract herself from the Whole Brain Group (Header 3) 44.00

Focus on Simplifying Business Goals (Header 4) 49.59

http://www.marisa-smith.com

Host, Laura Patterson interviews Dave Sikora, CEO, Altr for her monthly program: Ready, Set, Grow! 

Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. 

 They discuss:

In first year companies it’s all about revenue

Marketing has to concentrate on upstream activities

Culture plays a huge role in new company startups

Three characterizes of a successful growth culture

About Dave Sikora

A software industry veteran, Dave has previously served as CEO of 2 public and 5 private, venture capital backed software companies and has held board director positions with 4 public companies. He executed the first Internet Software IPO in the State of Texas in 1995 and collectively his companies have raised over $100M in venture capital and have experienced exits and value creation events of almost $1B. Dave was most recently the CEO of Stratfor, a global intelligence and research firm with industry-leading products focused on emerging global physical and cybersecurity threats. Dave is an alumnus of the University of Houston and Harvard Business School.

Denyse Drummond-Dunn joined is in the Cafe to discuss the contents of her book Winning Customer Centricity, and the importance of developing a customer-centric brand.

James Muir, the author of The Perfect Close. He's an accidental sales person. Started out in operations assisting sales team. He was drafted without knowing how to advance a meeting to the next stage. He created this method as an outcome of his own experience.

Statistically, what happens is that no question is asked to advance the sales. 50-90% of sales meetings end without a salesperson asking for any commitment, depending on industry. This number is way higher than those who ask "incorrectly" - at least they ASK.

What is it in the psychology of sales or people that prevents them from asking for the sale? If sales people are not comfortable with the method they've been taught - manipulative - they won't do it at all.

Teach them away that is in aligment with their personal values, there is no difficulty asking

Visit puremuir.com - free report - 7 Deadly Sins of Closing

In this episode, James Muir covered:

1. Fear of asking to early or being pushy.

2. Fear of the "No".

Both of these involved in feeling maninupulative or moving the process too fast. You need to have an idea of your ideal outcome of the meeting, but you should also have a couple of positive alternatives.

Catch this full episode for more tips and check out James' site - puremuir.com