OC Talk Radio

Fixing Kendall Jackson Wines Brand Problem, Marketing & Branding, Importance of Internal Marketing - Angelo Ponzi.

Tools, Books & Concepts: The Revenue Growth Habit Book, Fractional Chief Marketing Officer, CMO, Tracking Studies, Cost Effective Market Research, Survey Monkey, Grandmother Research, B2B Marketing, Leadership Brand Misalignment, Is Email Marketing Dying? How important is your website? Re-targeting marketing, geofencing; CallRail. Feedback Surprises. Boise Idaho, Lysi Bishop

What strategies did World Cup Semi-Finalists companies use?

www.theponzigroup.com

Transcripts and Show Notes Page

Workplace Perspective is a regular podcast series for employers and employees focusing on education, training, and the law to help organizations of all sizes develop and maintain successful employer / employee relationships.

 

In today's episode I'll be talking about a recent (April 2018) CA Supreme Court decision on an important case known as Dynamex Systems v. LA Superior Court. The Dynamex ruling with its new ABC test for determining when an independent contractor is truly independent has a lot of businesses and IC across the state scrambling.  We'll walk through some of the more significant aspects of Dynamex and talk briefly about some initial consideration to keep in mind whether you’re a business or an IC. Today's episode ends, as always, with an etiquette segment. Today's focus: Dining Etiquette!

 

WORKPLACE PERSPECTIVE GIVES SPECIAL THANKS TO…

Claudia Shambaugh

(Assistant Producer Extraordinaire! and host of the UCI Radio Program “Ask A Leader”)

Stephen Vercelloni

(...

Modern Ageless Beauty…where real talk, discerning access and unfiltered opinions take center stage for the men and women of today. Created byentrepreneurs Sherry Mattia and Ingrid Newman, the show is driven by cause and purpose, with each segment carefully craed to provide theaudience with empowering advice from distinguished experts on inner and outer beauty. Also showcasing the latest products, treatments and therapies that provide ageless results, the show is complete with coveted access to the latest advancements in anti-aging, beauty, fitness, nutritionand wellness. Not to mention makeovers to reveal fresh, vibrant looks at any age!

For the modern, ageless generation of 40 year olds and above, topics such as dating aer divorce, putting the romance back in your marriage,raising teens in the digital era, life aer illness, hormone balancing, and women kicking the glass, are led by the most respected thought leadersof our time. Plus, exclusive “Gentlemen’s Edition” segments are created specifically for the modern ageless man of today. Each segment engages the audience, while fueling the soul with candor and commentary from Sherry and Ingrid, who can personally relate to the trending topics. In a world that takes itself so seriously, the dynamic duo bring a light hearted vibe to the forefront while featuring the best of the best, so you won’t settle for less!Real, raw and relatable, Modern Ageless Beauty above all, seeks to provide empowerment for each person who needs a little inspiration to aspire to their higher self.

https://www.modernagelessbeauty.com/ 

The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm on OC Talk Radio. The show is also available on iTunes, iHeartRadio, Spotify and Stitcher.

Interested in being a guest on The Zandbergen Report? Email [email protected].

Learn more about Bart by visiting www.BartZandbergen.com

WVU Marketing Communications hosts Cyndi Greenglass and Mathew Cummings will interview faculty at the INTEGRATEconference offered by the WVU Reed College of Media. INTEGRATE has  hundreds of current and emerging thought leaders attending each year to share the latest trends and best practices shaping the IMC world.

INTEGRATE focuses on the latest trends shaping our fast-evolving industry. Speakers cover emerging subjects like data-driven marketing decision-making, how virtual reality changes the ways we can engage target audiences, or diversity and inclusion in the IMC world, as well as industry-shifting campaigns that change how consumers feel about the brands they prefer and content marketing strategies that can be applied to both large brands, as well as entrepreneurial start-ups.

Listen as our host Charlie Hedges and his guest Terry Hershey delve into the mystery of character and whether it's a disappearing virtue in today's character driven society and "reality show" reality.

Give a sales person a PowerPooint to help them sell and they'll screw it up everytime.  They spend hours adding to the deck's slides in increasingly small type.  They key is to give them something useful to begin with and make it easier to customize without putting the viewer to sleep. 

Listen to the expert Alli McKee walk you through steps to create a winning support system for your salespeople.

Alli McKee, Founder and CEO at Stick has a Bachelors from the University of Virginia in studio art. She has an MBA from Stanford. Her original oil paintings have been featured in a variety of publications and exhibits. She's spent almost two years in Africa creating new design thinking curriculum, and then a couple years ago she decided, "Well, what the hell, I'll just go back to the valley and I'll create a start up." 

It seems like we're focused sometimes more on the math [in marketing] or more on the quantitative and not enough on the design. Alli talks to us about the impact and importance just generally of good design in driving businesses today.

Along the way, if you don't already know, find out what a "word wall" is.

You'll also hear Alli's view on creativity:  I think about creativity is that it's really just collecting things, collecting information, and putting it together in interesting ways. It's really not about having this creative talent, it's more having access to that inventory from which you can invent. So the way that Stick works is we're trying to give you a jumpstart on that creative process. It's built around this behavior that I've seen in real life as a designer working with business people, a lot of people, just like yourself, saying, "I'm not creative. I need help with this." But the second you give them a first draft, they always have feedback. Always. Right? So what we've tried to do is build that first draft into a tool. So you can put in your content, Stick automatically generates that first draft for you, and then enables you to act on that feedback in a few clicks in seconds rather than a two day email exchange.

Listen in to see what doing improv has to do with sales and marketing... and a lot more!

You can find the transcript and recording of this episode on the Heinz Marketing blog on Monday, 4/2/18.

Marketing and sales have changed. How we connect, work together, and support corporate goals has changed. Anyone still doing things ‘how it’s always been done’ will soon be eating the competition’s dust. This podcast explores the intersection of marketing and sales and how a strong partnership between these two crucial functions supports organizational goals of internal alignment, external engagement, and corporate growth.

In today’s episode of Revenue Rebels Rhoan Morgan, CEO of DemandLab, talks with Michael Sala, Managing Director, Strategic Origination of LLR Partners to discuss how sales and marketing teams can work together to meet their organization's top-level growth goals.

On this episode Chandar Pattabhiram, CMO at Coupa Software joins us as we talk about bringing start-up agility to enterprise marketing.

But first, we talk about what Led Zeppelin has taught him about marketing!  So good.  

We also talk about customer lifetime value and a holistic way of thinking about the customer. Listen in to hear his thoughts about the increasing focus in marketing on science and the increased focus on metrics and things you can measure.  We dive into the science of storytelling and MORE!  

Check out the full transcript on our blog starting Monday, 7/30/18.

Read the full transcription of this episode on the Heinz Marketing blog 

Highlights:

We discuss how the buying experience is broken and why the only way to fix it is to enable more conversations

Here's an example of how this plays out:

It's important to make it easy for your customers to buy

B2B businesses have not adapted yet.

Customers are still often required through a labyrinth of funnels and forms so they can talk to a sales rep

What can B2B do about this?

A sale doesn't happen without a conversation

Is this because of "the Amazon effect" - customers are used to getting what they want on demand, with one click. Whether it's a taxi, a meal, a piece of furniture, etc.

These buying expectations are carrying over to B2B purchases as well

You need to make it easier for your prospects to have a conversation with you - whether that's through chat or on the phone

And whoever gets closest to the customer wins (Netflix vs Blockbuster)

Reps need to get closer to prospects, faster - and organizations need tools in place to enable that, while avoiding the clatter of non-sales related conversations

Related

Hyper Growth Marketing Sales Conferences

com

https://www.getmyresponsetime.com/

https://www.reallygoodchatbots.com/

More from our guest:

Hey, I'm Dave Gerhardt. 

I'm VP of Marketing at Drift and I've spent the last 7 years learning at SaaS marketing companies in Boston, including HubSpot and Constant Contact.

During that time, I've launched products that have made it to the top of Product Hunt, created a top five business podcast on Apple Podcasts, landed multiple features in the New York Times, created a deck that Andy Raskin called "The Greatest Sales Pitch I've Seen All Year," and helped create the category of Conversational Marketing.

I love building an audience and getting the right people to pay attention.

Well before the current frenzy over “tweets gone wild,” Joe Barnes walked into businesses, for profits and non-profits, and would ask: “What’s your social media policy?” The usual response was: We don’t have one, or “Go talk to marketing about that.” In his travels he realized that nearly every business and organization he walked into, no matter what size, did not have a written social media policy, nor did they clearly understand or even know what the Federal Trade Commission requires in the way of disclosure. That’s why he wrote his book: “Social Media Ethics Made Easy: How to Comply with FTC Disclosure Requirements.” The book is available from Business Expert Press or on Amazon. Our host today is Matthew Cummings.

About our guest: Joe Barnes

Joe is a full-time faculty lecturer in marketing, business communications, and social/digital/mobile marketing at the Albers School of Business & Economics at Seattle University. He also consults for businesses and nonprofits nationwide with the business DIGITAL3000.NET, and he has had a long-term relationship with the West Virginia University Integrated Marketing Communications program, starting as an adjunct several years ago, and doing presentations at past INTEGRATE conferences. In 2014, Joe was one of two instructors voted by students to receive the prestigious Alexia Vanides Online Teaching Award. His background includes over 20 years of senior level journalism leadership experience as well as havingconsulted over 75 businesses and nonprofits nationwide in marketing and strategic communications. He has been quoted in two books and is the author of a new book: “Social media Ethics Made Easy: How to Comply with FTC Disclosure Requirements.” Under his leadership in journalism KOMO-TV in Seattle received the coveted Edward R. Murrow award for outstanding journalism.