OC Talk Radio

Alyssa Ruiz has been a Professional Stylist at b.spoke in Costa Mesa, CA for four years. Specializing in designing and styling outfits ranging from formal to casual wear, Alyssa has an eye for creating unique looks catered to match the personalities of her clients. As an Orange County native, Alyssa has deeply immersed herself in the community and gained a prestigious clientele throughout Southern California and essentially the US, as she travels to meet the wardrobe needs of her high-profile clients before television or speaking appearances. A number of Professional Athletes and Executives from all fields trust Alyssa to curate the perfect branded look to take their professionalism to the next level and discover the b.spoke promise of "the experience of dressing well." Alyssa's styles can be found on her Instagram page @bspoke.by.alyssa and she accepts direct appointment scheduling online at www.bspokestyle.com/alyssaruiz.

The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm on OC Talk Radio.

Interested in being a guest on The Zandbergen Report? Email [email protected].

Learn more about Bart by visiting www.BartZandbergen.com

Nadine Kano is a high tech industry veteran with a broad technical, business development, marketing, and communications background. Straight out of college, she joined Microsoft to work on the first version of Word for Windows as the internationalization engineer. In her more than 23 years at Microsoft, she worked in a variety of roles, including software developer, technical evangelist for Windows, event content manager, OEM marketing director, IT solutions director, and senior director of executive communications. An award winning technical writer, Nadine wrote the landmark book Developing International Software, and authored articles for publications like Microsoft Systems Journal, Microsoft Developer Network and MultiLingual Computing Magazine, where she served as a contributing editor.

After graduating from Microsoft in 2012, Nadine co-founded The Arioso Group, LLC, a consulting firm specializing in communications, where she practices the art of helping corporations and startups tell their technical and business stories. She has served as an advisor to several early stage startups and co-teaches a course on software internationalization at Harvard Extension School.

A Princeton graduate with a BSE in computer science, Nadine served on the university’s computer science department advisory council for 12 years and augmented her computer science background with an MBA from Stanford University Graduate School of Business. She also graduated first in her class with a pastry degree from Le Cordon Bleu in Paris and teaches cooking classes as a hobby.

 The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm on OC Talk Radio.

Interested in being a guest on The Zandbergen Report? Email [email protected].

Learn more about Bart by visiting www.BartZandbergen.com

Host, Laura Patterson interviews Dave Sikora, CEO, Altr for her monthly program: Ready, Set, Grow! LIVE Thursday, 7/19, 10:30am Pacific. 

Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. 

About our guest, Dave Sikora

A software industry veteran, Dave has previously served as CEO of 2 public and 5 private, venture capital backed software companies and has held board director positions with 4 public companies. He executed the first Internet Software IPO in the State of Texas in 1995 and collectively his companies have raised over $100M in venture capital and have experienced exits and value creation events of almost $1B. Dave was most recently the CEO of Stratfor, a global intelligence and research firm with industry-leading products focused on emerging global physical and cybersecurity threats. Dave is an alumnus of the University of Houston and Harvard Business School.

THis week we talk we jlkjkljkljkl re: OC FAIR on this week's OC SPOTLIGHT right here on OC Talk Radio.

Show Notes  My guest today, Marc Ottestad is all about connection—connecting people, connecting ideas or patterns, and connecting to God. Marc is a “Next chapter” kind of guy because after 30 years of business leadership, Marc is entering a new season, one he is calling his “final act” and that is… coaching leaders one on one towards the freedom of being their best. You can reach Marc at [email protected] For more with Charlie Hedges please visit www.thenextchapter.life

Today we will discuss the continued move toward the integration of direct and digital marketing and the balance of online and offline media focused on the consumer.  We'll talk about trends in database marketing, and how a creative person can uniquely contribute to the use of insights from the database I also want to touch on the current climate regarding consumer privacy concerns. Host is Cyndi Greenglass.

Talking points include:

Many in our industry feel that Direct Marketing is no longer an effective description for the practice of addressable and measurable communications. In fact, I believe that you are an advocate of using "Direct and Digital Marketing".  Tell me how this had developed and why you feel that this is a better way to describe the industry today.

So, with digital marketing coming on so strong, should we start planning the funerals and eulogies for traditional media like print, catalogs and TV are on their way out?

Do you believe in the reality of "Omni channel" or is it still a future aspiration for us marketers?

How do your creative skills help you to use information from databases?

Much of database marketing sounds pretty complex and possibly quite expensive.  Can small and medium-sized companies afford to develop and use helpful databases, or is that just for the bigger firms?

There is much concern in today's world about personal privacy.  In Europe, the new GDPR mandates went into effect a few weeks ago.  Do you see more privacy legislation and regulation coming up in the US as well?

Content Marketing is another hot topic in the direct and digital world these days. With so many firms developing content marketing programs, how can a marketer make sure that their information stands out?

About our guest, Susan Jones:

Susan Jones is a tenured, full professor of marketing at Ferris State University in Big Rapids, Michigan, and the principal of Susan K. Jones & Associates. Jones teaches direct marketing, digital marketing, advertising and business-to-business classes at Ferris State. Her practice focuses on corporate training and seminars in direct and interactive marketing, as well as marketing planning, product development and copy writing. Susan has a literal worldwide following with students in United States, as well as South and Central America, Australia, Canada, Mexico and Europe.

Susan has authored or co-authored more than 25 books, has been honored by the Direct Marketing Educational Foundation, the Chicago Association of Direct Marketing, the West Michigan American Marketing Association, the John Caples International Awards, Ferris State University and Northwestern University with prestigious awards both as an educator and as a practitioner.

Susan is also a fellow Adjunct Instructor at WVU in the Master of Science in Integrated Marketing Communications and has been selected by students of the University for the prestigious Educator of the Year award.

Thursday listen live 10:30 am: Sales is a profession with a steep learning curve, and a short timeline to produce results. If you’re a new sales development rep (SDR), what can you do to succeed, and what mistakes should you avoid? Host, Darryl Praill interviews Lori Richardson on this topic. 

 

About our guest, Lori Richardson

Lori Richardson is the founder of sales consultancy Score More Sales, where she helps company leaders fix sales team issues to grow more revenues. She is the voice for "more women in sales” and is the President of Women Sales Pros, chartered to get more women into B2B sales and sales leadership roles in companies with male majority sales teams. In Lori's technology and financial services sales career she worked for 23 different sales managers and she has helped onboard over 1,000 SDRs, BDRs, and AEs in a 3 year period. Her new book, "She Sells, She Leads" will be available in September.

Your video has gone viral, but people are not taking action to become customers. You are losing them before they "click below." What if they could click right on the video to buy the product? The views are going up but who is watching the video for how long?

Reaching potential customers with online videos is great, converting them to customers is what counts. Dennis McMurray from nFusz joins us to explain how the first video interactive CRM increases conversion rates by 600% by allowing the audience to engage while the content provider captures who watched for how long creating digital gold to mine for future sales.

nFusz is a publicly traded company with 9 figure market cap. It took years and millions of lines to develop the capability. They are providing large and small companies the ability to combine interactive engagement tools and CRM

 

Click here for transcripts

Topics covered: CRM, Call to Action, Data Analytics, E-Myth, Jim Collins, Mitch Anthony, Selling With Emotional Intelligence

This episode entitled,  "How to Manage Remotely - Best Practices for Leading Remotely" is inspired by the book The Long-Distance Leader: Rules for Remarkable Remote Leadership co-authored by Kevin Eikenberry, Chief Potential Officer, The Kevin Eikenberry Group

With more and more companies going remote, they're forsaking having everybody in the office five days a week. They're letting people work remotely, and I think as an individual contributor that can be fantastic. As a manager, that can be particularly challenging.  I asked Kevin, how this topic come about and how to manage remotely and do it well.  Listen in to our great conversation below or read the transcript on the Heinz Marketing blog starting Mon. 7/9/18.

Publishing over 200 indexes, S-Network Global uses these indexes to provide the underlying investments for focused and specialty ETF's.  Greg is responsible for developing those indexes that are used to create these custom ETF's with ESG focus and purpose.  This is certainly a timely topic, with Blackrock and now Walmart making policy decisions focused on ESG factors.  The world is changing, and those not at least following these changes can be left behind.  S-Network is, together with Reuters, in the forefront in creating opportunity in this specialty arena.  We hope you enjoy the interview.