OC Talk Radio

The Portfolio Manager for the past 10 years for the Shelton International Select Equity Strategy, Andy discusses the unique analysis methodology of his and Shelton, focusing on and measuring redploying its own capital to create value for shareholders.  Focusing on asset growth and return on asset capital, they define 5 stages in a corporate life cycle, identify which stage a company is in at a particular time, and how the company is dealing with the issues they face.  Using GE and Netflix  as example, Andy applies their system of analysis to them and discusses how Shelton approaches these, and similar companies.  Focusing on international companies, he has taken on quite a challenge, which creates a very interesting investing analysis system and discusses it.  This is a different approach to company analysis and anyone interested in investing in inernational companies will find this discussion well worth the effort.

A brainchild of Sal's, Teucrium is a family of Exchange Traded Products, all focused on agricultural commodities.  With heavy experience in ag commodity trading, including ethanol, he was involved in the establishment of the ethanol over the counter market.  He shows how farmers are the eternal optimists, and will plant until prices reach their cost of production.  Ag commodities have ever increasing uses, creating constant demand for a variety of uses, and the prices are seasonal, making it very consistent in price fluctuation.  This is fascinating stuff and recommend it to all listeners.  Sal tells a compelling story in a very intersting style.

Listen to Eric, CEO and Chief Investment Officer, tell how Spider Rock uses Options strategies to reduce risk and solve other problems with portfolio construction.  Plain vanilla equities and fixed income strategies cannot do what Options can do.  Working with institutions, family offices and Advisors, they construct portfolios around risk mitigation and yield augmentation, and even much more sophisticated strategies. He discusses how to get paid while waiting for a market pullback and how to derisk a portfolio without being exposed to capital gains.  Not knowing Options today is a definite handicap to any investor and this interview deserves a listen by all investors.

This episode will air at 11:30 am PST on 8/2/18.... but you can listen here now!

Read the full transcription of this episode on the Heinz Marketing blog starting Monday, 7/16/18.  

Highlights:

We discuss how the buying experience is broken and why the only way to fix it is to enable more conversations

Here's an example of how this plays out:

It's never been more important to make it easier for your customers to buy

This is because of "the Amazon effect" - customers are used to getting what they want on demand, with one click. Whether it's a taxi, a meal, a piece of furniture, etc.

These buying expectations are carrying over to B2B purchases as well

But businesses have not adapted yet. Customers are still often forced through a maze of funnels and forms before they can talk to a sales rep

So what can YOU do about this?

You need to make it easier for your prospects to have a conversation with you - whether that's through chat or on the phone

Because a sale doesn't happen without a conversation

And whoever gets closest to the customer wins (Netflix vs Blockbuster)

Reps need to get closer to prospects, and do that quicker - and organizations need to have the right tools in place to enable that, while avoiding the noise of non-sales related conversations

Definitely check out: 

Hyper Growth Marketing Sales Conferences

Drift.com

https://www.getmyresponsetime.com/

https://www.reallygoodchatbots.com/

More from our guest:

Hey, I'm Dave Gerhardt. 

I'm VP of Marketing at Drift and I've spent the last 7 years learning at SaaS marketing companies in Boston, including HubSpot and Constant Contact.

During that time, I've launched products that have made it to the top of Product Hunt, created a top five business podcast on Apple Podcasts, landed multiple features in the New York Times, created a deck that Andy Raskin called "The Greatest Sales Pitch I've Seen All Year," and helped create the category of Conversational Marketing.

I love building an audience and getting the right people to pay attention.

Show Notes  Today… I want to discuss a most disheartening subject. That is mental illness and homelessness in Orange County, and I want to give special attention to the recent events in Santa Ana. You see, until recently several hundred homeless people were living in the Santa Ana riverbed until the county forcefully removed them with no plan of restoration or providing temporary housing. And one of the results is that hundreds of homeless people have begun moving to the main streets of Santa Ana, hugely impacting business and tourism. My guest today is my good friend Cynthia Sitton who is an especially experienced in this troubling chain of events. Her delightful art studio in downtown Santa Ana has become unwelcome and even frightful to anyone desiring to visit her amazing studio located in an area with a vigorous goal of rebuilding an inviting and professional art community. Her knowledge of the subject of homelessness is vast as, for more than a decade, Cynthia has attempted to manage the life of her very severely schizophrenic daughter living homelessly and addicted to drugs. You can reach Terry at www.cynthiasitton.com For more with Charlie Hedges please visit www.thenextchapter.life

How to prevent top line growth from ripping YOUR company apart. The secret sauce for successful growth.....

Guest: Mark Gandy - The Growth CFO for Founder CEOs

Host: Alex Vorobieff

Co-host: Paul Roberts

For transcripts and detailed show notes page click here

Dan Sullivan - Strategic Coach - Stages of A Business; Driver Based Modeling; Growth’s effect on company culture; Quickbooks limitations;Investing for growth; Growing from 10 people to 30 people; NPS; The Growth Secret Sauce; How to nail down processes; Kolbe Profile vs Wonderlic Profile; Kolbe research - Conative Mindset - Four Modes; How a company used Kolbe personality profiles to grow from $20m to $60m; Topgrading Process for Hiring; Spotting weak accountants before you hire them; ideal Kolbe profile for an accountant; Difference between book keeper and accountant; Bingo Card Checklist; Smartsheet - to track processes and ownership; Issues Tracking Spreadsheet; The Greenie Board; Mental Models - Charlies Monger; What profiles work: Myers Brigg - DISC -Kolbe - Predictive Index? ING Business Model Canvas; EOS - Gino Wickman - Strategic Coach Relationship; Strategic Coach - D.O.S. Conversation; Book: Brain Audit

To contact Mark Gandy: https://www.linkedin.com/in/markagandy/

Letitia Berbaum was back in the studio with a special guest, originally from the Midwest, who is sharing her lessons learned from working with brands and their growth strategies.

The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm on OC Talk Radio.

Interested in being a guest on The Zandbergen Report? Email [email protected].

Learn more about Bart by visiting www.BartZandbergen.com

In this episode, we talk to Category Leader, Peter Isaacson, CMO at Demandbase about How to Manage Influences, Analysts and More!  You can read the full transcription of this episode on the Heinz Marketing Blog starting Monday, 7/2/18.  Here's just a taste of the converstation:

Matt: The easy thing to do on this conversation would be to talk about account based marketing. Demandbase is one of the leading providers of account based marketing technology to B2B companies. You guys do some amazing work in the space, but I've been particular impressed with the work you and your team have done with influencers and to create influence among third party experts in the market. So I wanted to spend a little time talking about that because I know a lot of our listeners on the sales and the marketing side, there's a lot you can do in terms of direct marketing, but every one of us we're marketing to people where there is a network of organizations, of individuals, of analysts, and others that are influencing their decision making as well. I think probably the best example of that for you guys more recently is the Forrester Wave that recently came out. Can you just kind of level set what was the wave about and how was Demandbase placed there? Peter:  Sure. So this is a real milestone I think certainly for Demandbase but also for ABM as a category and certainly want to get into kind of category creation and the role influencers play in that. But this has been a multi-year journey for us, not just overall within ABM certainly but also with Forrester to really kind of work with them, to help them understand account based marketing, why it's getting so much traction, why customers are getting engaged in it, things like that. Really for a category to really stand as a true category, you need a lot of things to happen, but one of the key milestones certainly is Gartner doing a magic quadrant and/or Forrester doing one of their waves around the category. That's what happened. They just published it about three weeks ago. ABM platforms specifically and Demandbase thankfully was established as the clear leader up into the right for the ABM platform category. So very exciting.

Listen in for much more!

Confident ROi Podcast - 60 Years - 3 Generations - 1 Firm - Millennials Finding the Right People For Their Bus. Our guest is Roger Wadell, managing partner, of Soren McAdam. Discover how a professional services firm uses its culture to thrive as one generation retires and the new generation leads the effort to find the right people for their bus. 

For a transcipt and show notes, click here.

 

Topics Covered:

David Maister - Professional Services Thought Leader Book: Leading a Professional Services FirmJim Collins - Good to Great, Built to LastCultural FitDealing with Toxic Team MembersCore ValuesHiring MillennialsHiring MethodsHumanPower - Compensation Methods - Profitsharing

Guest – Roger WadellHost:  Alex VorobieffCo-Host – Paul RobertsSpecial In-Studio Guest – Ben Vorobieff

To hear some marketers complain, the ever ravenous bottomless pit of content consuming ne’er-do-well perspective buyers drain marketing’s budget with nary-a-proof of purchase.  But is the professed ignorance a ploy by marketers that simply don’t know how to prove that the content they create is worth the expense?  In this interview with Pamela Muldoon, Revenue Marketing Coach with the Pedowitz Group, we find out that content does have a measurable ROI.  Really, it does.  Really.  This is Part Two of the program:  Connecting Content Creation to the Bottom Line from May 11, 2018

The host is Jim Obermayer.

About the Guest Pamela Muldoon

Pamela Muldoon is a Revenue Marketing Coach with The Pedowitz with over two decades of traditional and digital marketing experience. She specializes in campaign and content strategy with a passion for helping clients develop a content marketing culture across the organization. Her marketing career started over thirty years ago when she transitioned from on-air personality to Copy Director for a radio station in Wisconsin. Since then, she has taken on multiple marketing roles in her career, having worked with companies like ING, Prudential and Content Marketing Institute. Pamela was named one of the Top 50 Women in Content Marketing in 2017 and in 2018 one of the 20 Women to Watch from the Sales Lead Management Association.

Pamela is also a professional voice over talent and podcaster. When not online working on digital marketing strategies, she can be found unwinding at a Las Vegas poker table or hanging out with her two dogs, Maddi and Copper.

About the Pedowitz Group

The Pedowitz Group (TPG) is a Revenue Marketing™ consulting firm headquartered near Atlanta, Ga. We believe that Marketing is the driver of customer engagement that fuels the revenue engine. Many of today’s successful CMOs are operationalizing business accountability, digital transformation and the customer experience through marketing operations. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations.

TPG has worked with over 1,300 clients to enable marketing and sales. Our expertise spans the six major categories of MarTech, including marketing automation, CRM and content platforms. We specialize in helping mid-market and enterprise organizations in financial services, manufacturing, software, technology and business services.  The Pedowitz Group customers have won over 50 national awards for their Revenue Marketing excellence. To discover how we can help your organization become successful Revenue Marketers™, visit http://www.pedowitzgroup.com, or call us at 855-REV-MKTG or visit Revenue Marketer Blog.

Related from Muldoon: Connecting Content Creation to the Bottom Line

Sponsor for this show:

SLMA Radio Sponsorship