OC Talk Radio

Brian Hansford, VP of Performance Management at Heinz Marketing hosted our guest, Jeffery K. Rohrs, CMO at Yext.  

Read the full transcript about Integrate Brand Experiences in B2B Marketing on our blog starting Mon. 6/25/18.  

A bit about Jeffrey and Yext:

I serve as our Global Chief Marketing Officer and we are the leading digital knowledge management platform with a mission to give companies control over their brand experience across the entire digital universe of maps, apps, search engines, voice assistance, and other intelligence services that are driving consumer-discovery decision and actions a day, so in practice, that means that a customer of ours like Arby's manages their brick-and-mortar location information, store hours, menus, other types of information that consumers are looking for on mobile devices and other services insures that that is correct. Not just across the third-party ecosystem, but also across their own website. Jeffrey will speak to what are some of the biggest challenges he sees in B2B marketing and sales from an integrated brand experience and from his own experience working with clients or even as a consumer or a B2B customer himself.  Brian asks "What do you see out there and what are some of your ideas and how do you approach that?"  Listen in to hear great insights.

We now live in a world where companies and brands no longer have control of marketing, advertising, or the conversation with their customers. In a very short period of time, the balance of power has shifted dramatically away from push communication strategy, and morphed into a collaborative engagement strategy between consumers, brands, and channel partners. So, in this new world, is there still a place for CRM (Customer Relationship Management) or the Experience Economy? Are these concepts outdated and need to be thrown out? If so, what has replaced them for marketers who practice and depend on loyalty and relationship management?

In our fast paced ½ hour together we will hear from Michael Lynch. With a career as diverse as loyalty itself, Lynch comes from years in both the gaming and hospitality industries.

Michael recently served as the director of loyalty marketing and market research at Lettuce Entertain You Enterprises where he was responsible for all direct marketing efforts including; strategy, teleservices, Frequent Diner loyalty club, email marketing, website and operational customer relationship management. Lynch was also responsible for research and market survey analysis.

Since 1982, Lynch has developed and executed highly successful database marketing initiatives through effective messaging, segmentation, and differentiation. He has recently developed the relational database that is at the center of Lettuce Entertain You’s ability to analyze customer information and behavior and to make critical marketing decisions.

Lynch received his BSBA in Economics from the University of Central Florida and his MBA from Louisiana State University. Soon after graduating, Lynch was asked to join the faculty of LSU-S. Lynch has also held faculty positions teaching undergraduate and graduate marketing and management courses at Indiana University-Northwest and DePaul University in Chicago where Lynch currently teaches Foodservice Management and Customer Relationship Management courses. Michael is an adjunct instructor at WVU in the DMC Master of Science program and is pursuing his Ph.D. in Hospitality Management at Iowa State University.

Show Notes  My guest today is our good friend, Terry Hershey. If you’re a frequent listener of the show then you’re familiar with Terry, who is a regular guest. Terry is a prolific writer, conference keynote speaker, renowned landscape architect, and spiritual advisor. Today, I want to chat with Terry about how to recognize all the hidden gifts in our life if we just have the eyes and heart to see them. I think we will also discuss that subject of Sankofa, which is al about “selective blindness.”  So without further introduction let’s welcome Terry Hershey on the show  You can reach Terry at www.terryhershey.com   For more with Charlie Hedges please visit www.thenextchapter.life

KraneShares is a family of ETF's, all focused on China.  Brendan, the Chief Investment Officer, tells about the restructuring of the MSCI Emerging Market Index, to include mainland Chinese securities.  Index based ETF's, as passive investments, invest in those companies that are included in these indexes.  This means that those who invest in this index will now include those securities from Chinese exchanges, resulting in additional shares to be purchased of these companies.  This is somewhat historic, and could generate some significant changes in the value of these securities that will now be included in the index.  Very interesting interview for any investor.

From deep withing Fortune 500 healthcare companies, Agent X shares how giving feedback can be career suicide and how some of the best organizations are using feedback to gain a competitive advantage. We also swim into the world of CRM and what Agent X thinks of salesforce.com.

 

For the transcripts and show notes click here.

 

Topics & References:

Johnson & Johnson (J&J)MedtronicThe Sales Executive CouncilCorporate Executive BoardCoaching vs ManagingDashboardsMetricsFeedbackKen Blanchard - "Feedback the breakfast of champions"No-fly zonesalesforce.com miseryCRMsalesforce.com vs spreadsheetGarbage in Sales people fighting the CRM SystemFeedback for salesforce.comSalesforce.com leading to decsions based on bad information?if they say they're using salesforce.com, I tell them to run. Metallica - part of the establishmentemotional no-fly zonesConfronting RealityPeople trying to save their jobs instead of good honest feedbackMoving up the career ladder and feedback"they may ask for your honest feedback, but you're stupid to give it because it's a death sentence" Egocompensation plans"the truth does hurt"Feedback traps

 

Guest:  Agent X

Host: Alex Vorobieff

Co-Host - Paul Roberts

Bart Zandbergen and Letitia Berbaum were back in the studio talking lessons learned from the latest challenges and changes in the stock market.

The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm on OC Talk Radio.

Interested in being a guest on The Zandbergen Report? Email [email protected].

Learn more about Bart by visiting www.BartZandbergen.com

About Mark Olson, DDS: A second generation dentist, who studied biology and art at UCSB, dentistry allows him to combine both of these passions. A fellow of the international congress of oral implantologists, who has traveled around the country teaching other dentists the art and science of cosmetic dentistry, his focus is on creating a stable functional foundation so that cosmetic dentistry is as predictable and long lasting as possible.

Learn more by visiting www.markolsondds.com.

The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm on OC Talk Radio.

Interested in being a guest on The Zandbergen Report? Email [email protected].

Learn more about Bart by visiting www.BartZandbergen.com

Carey is an experienced Internet and software entrepreneur and executive, having started, grown and led many technology companies during their startup and growth phases. He’s currently COO at Aspiration, the leading consumer financial firm with a conscience.  Previously, he was Chief Product & Innovation Officer of Experian Consumer Services, where he led the new portfolio of consumer credit, financial and identity products, as well as partnership across other Experian business units.  He was also Chief eXploration Officer (CXO) of Payoff, a venture-backed consumer-focused digital financial services company, where he led new initiatives and strategic partnerships; and he was previously the CEO at RealPractice, a venture-backed marketing software and services company, which he sold in 2012 to ReachLocal (RLOC).

Carey's 20-year career spans executive roles in product, marketing, business development, strategy and corporate development. Prior to RealPractice, he was VP of Business Development at Brand Affinity Technologies (BAT), an Internet advertising and celebrity endorsement business. Carey was VP, Marketing and Corporate Development at WebVisible, forging new partnerships with companies such as AT&T and Microsoft, creating new lines of business, and helping WebVisible triple its revenue during his tenure. While at MessageRite (acquired by Frontbridge Technologies), Carey was VP of Sales & Marketing, leading the online storage and security start-up’s business, which was eventually acquired by Microsoft in 2005.

Carey is active in the Orange County startup and business community and is a long-time board member of OCTANe. He has frequently spoken at software, financial technology, and online media conferences such as AltFI, Innovation Project, INBOX, The BIA/Kelsey Group, OMMA, and others. Carey’s expertise is identifying the key enterprise value drivers for a business and delivering outsized growth through new revenue opportunities, product and technology initiatives, and creating and leveraging market trends.

Carey is an MBA graduate of the UCLA Anderson School of Management. In addition, he holds a B.A. in Economics from Indiana University, where he was Phi Beta Kappa.

Letitia Berbaum was back in the studio with Kristin Breen of Franklin Loan Center. With over 14 years in the industry, Kristin shares market trends and lessons learned throughout the ever-changing tide in the market.

Listen in as Letitia and Kristin explore the latest in this vibrant podcast!

The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm on OC Talk Radio.

Interested in being a guest on The Zandbergen Report? Email [email protected].

Learn more about Bart by visiting www.BartZandbergen.com

Host, Laura Patterson interviews JT McCormick, CEO/President of Book in a Box for her new monthly program: Ready, Set, Grow! LIVE Thursday, 6/21.  Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. 

"JT McCormick is currently the President and CEO of Book In A Box, a publishing company that’s created an entirely new way for you to write a book. The company has worked with more than 750 authors and was recently ranked in their category as the #2 best company to work for in Austin.

Previously he was the President of Headspring Software, and helped grow it to a multi-million dollar 100+ person company which was repeatedly ranked as one the best places to work in all of Texas. JT is also the author of "I Got There: How I Overcame Racism, Poverty, and Abuse to Achieve the American Dream." His book tells the story of how he worked his way out of poverty, starting his career cleaning toilets and eventually becoming the President of multiple companies.

Over the past five years, JT has mentored at-risk youth in the juvenile justice system as well as youth within low economic communities. He has also coordinated Backpack Drives for numerous elementary schools in low economic communities, providing over 3,000 backpacks filled with school supplies for students.

JT’s work has been featured on CNBC, Entrepreneur, Forbes, Inc and many others. He lives in Austin, Texas, with his wife, Megan, and their three children Ava, Jaxon and Elle."