OC Talk Radio

Another great episode!  The full transcription will be on our blog starting 6/18/18.  

I asked Patrick what are some of the keys you find to building really high performance marketing teams that can deliver results?He said... "It's an interesting question because I think everybody comes to the notion of team a little bit differently. But I would say, particularly in marketing that, marketing is fundamentally a team sport. And not just on your team, but the extension of marketing into sales. So, there's a few different things I would call out in terms of focus on teams that I have found to be successful over time." "One is as a general rule when you're trying to put together a team, I would have a strong bias for athletes versus experts. Because, the pace of change across every business and across every market is so quick now, that there are a lot of people who may be an expert in a particular sub-discipline, who can't transfer those skills and can't help other members of the team. So one, I'd look for athletes not experts and people who can really work to solve the problem." "The second thing, when you're thinking about marketing is really having an understanding and a focus on learning to try to understand the customer in the market. And a lot of that comes out of my heritage in product marketing, but also I think there's a lot of bias that people, particularly on the sales sides of this discussion have, that marketing does a lot of hand waving, doesn't really actually understand what's going on. And so you need people across the entirety of the team to really be focused on, not just the mission of the company and trying to produce a result, but really understanding the customer in the market.""And then the third thing I would say... specifically that helps inform teams, is look for people who have sales DNA. Because more often than not, the ... Having lived the life of somebody in sales and you had a great example, Elissa Fink was on with you a couple weeks ago from Tableau. She is a great example that proves the pieces in my mind, which is people who started early in their career or who have had experience in selling, have a lot more empathy for the realities of what it takes to generate an opportunity to get a deal done. But, also what results look like as measured by revenue, and I think all those things are important."

Listen in to hear more!

More from Patrick:   I am a growth-driven marketing, sales and business development executive in high technology focused on building high performing teams, building lasting relationships and delivering results. I am also an advisor to innovative start up companies. I run marketing, alliances and channels at Altify. We focus on making the lives of sales people better by delivering great software that help strategic sellers win the deals that matter.

Show Notes Today we are honored to have with us from Sardinia, Italy Elena Perella, founder of Sentidu, which is an original life coaching process she developed after years of study and personal experience. Elena says that since she was a child she has been very sensitive to other people's suffering, which awakened an interest in human behavior, that later became a real passion. She received a Master’s degree from The Netherlands, in Latin American Studies with a focus on Literature and Cultural Anthropology. Her study helped her to better understand the reasons and dynamics that cause people to act as they do. Her work in international environments reinforced her natural openness to people from diverse backgrounds and beliefs, and fine-tune her abilities to understand people's emotions and be receptive to them. Elena then decided to move back to Sardinia, Italy, where she went on to further shape her own business, Sentidu Life Coaching. To wrap up this introduction I’d like to read Elena’s description of her work: “In creating Sentidu my life experiences were fundamental because it is from those experiences that I relate to my clients. I suffered from a severe depression, eating disorders and I was also a victim of domestic abuse. By coaching myself throughout them, I changed my life and felt inspired to support people who are ready and eager to learn about themselves.” With that said let’s move on to Elena Perella.  For more on Sentidu please visit sentidu.com You can reach Elena at [email protected] You can get more information and regular updates from Charlie at thenextchapter.life

Listen to the unabridged issue of the Spring 2018 Confident ROi magazine read by Alex Vorobieff

 

To Receive Free Print or Digital Version of Magazine Click Here

Articles:

Letter From Editor Alex Vorobieff (0:15)

Unleash YOUR Inner Super Computer by Alex Vorobieff (2:45)

A Cure for YOUR Hiring Headaches by Brad Smart PhD (9:40)

Blind Spot Remover - Entrepreneurial Operating System by Alex Vorobieff (14:20)

Seven Strata of Strategy by Verne Harnish (22:22)

Critical Moment Catalyst - From Strained Balance Sheet & Slowing Sales to Achieving Stretch Goals in 12 Months (30:46)

 

Topics Covered:

Academy for Brain Based Leadership (ABL) - Brain Based Leader Certification Course

Topgrading Snapshot

EOS - Traction - Entrepreneurial Operating System

Robin Osborn – The Traction Expert

Strategy – SCALINGUP.COM

Core Alignment Tool

4DX

Traction.Tools

KPIs – Key Performance Indicators

Host, Laura Patterson interviews Ziggy Shanklin, CEO and Founder of White Cloud Security, Inc. for her new monthly program: Ready, Set, Grow! Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. 

Steven "Ziggy" Shanklin, CEO and Founder of White Cloud Security, Inc., is a leader in groundbreaking development for the cyber-security industry. Ziggy was the Director of Software Development for two cyber-security startups acquired by Cisco Systems, Wheelgroup Corp (1998) and Psionic Software (2002). Prior to starting White Cloud Security, where he invented their breakthrough "App Trust-Listing" technology, he was the VP of Engineering at Coretrace, Inc, an application whitelisting company acquired by Lumension Security (2012).

About White Cloud Security

White Cloud Security provides a Trust-Listing cyber-security service that blocks all untrusted Programs and Scripts from running on users’ computer systems.

In 2017, the WannaCry and Petya Ransonware attacks infected hundreds of thousands of computers worldwide. Hacking has became a big business for criminal organization and is now more profitable than the illegal global drug trade in marijuana, cocaine and heroin combined. The cost of Ransomware for 2016, grew from $209 Million in Q1 2016 to $1B, and was expected to reach $5B in 2017. Application Whitelisting/App Control technology is the number one type of breach prevention solution recommended by Dept. of Homeland Security's US-CERT, the NSA, the FBI, Australia’s ASD, Canada, AIG, SANS, ISA, and NACD; but is nearly impossible to deploy and manage on a large scale. App Trust-Listing, the Next Generation of Application Whitelisting/App Control, uses Secure Crowd-Sourcing and Trust-Inheritance to simplify the deployment and management of which Apps are Trusted to run in your network. It's a simple and effective solution to the rapidly expanding array of today’s ransomware and malware threats.

Michael Levin is a New York Times bestselling author who founded and runs BusinessGhost.com, a national book ghostwriting firm. In 24 years of existence, BusinessGhost, has written, co-written, edited, or ghosted more than 700 books. 

 

Michael also serves as a regular columnist for Forbes.com, the New York Daily News, Thrive Global, and FoxNews.com, where his January, 2017 piece on the DNC hacking trended number one, and his October, 2017 piece on Daylight Saving Time attracted more than 1.5 million readers. 

 

Michael appeared on the first episode of Season Three of ABC’s ​Shark Tank, has made appearances on Fox News, and BBC worldwide TV and radio, as well as having been quoted in Inc. Magazine, in Bloomberg Businessweek, and in Tim Ferriss’ best seller, ​The Four Hour Body. He serves as a regular contributor to numerous major news organization - and takes great pride in having edited Zig Ziglar’s final book, ​Born To Win.

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Michael is most proud of being able to help so many people bring their stories, thoughts, and ideas to the printed page - and to the public’s attention. Michael recently launched his video podcast, The Manifesto, which can be seen on the new PikMobile App.

Josh discusses this conference and its opportunities for investors and entrepreneurs.

Providing safety training, oversight and management to the construction and heavy machinery industries.  Using advanced software to provide training and direction, Nextwave is state of the art in providing their training and service. Timothy is the COO, and discusses the opportunities of Nextwave.

A private merchant banking firm, with offices in Santa Monica, London and Sydney, Australia, they provide private equity, Venture Capital and advisory services to start ups and growing companies, focusing on Biotechnology, AI, Blockchain, Software and Precious Metals.  Rick discusses what he sees as the key to success in these ventures.

Saveene.com arranges for the renting of yachts, luxury real estate and exotic cars.  In a fractional ownership model, this site provides a unique service to the luxury community.

In the "Spirits" business (Alcoholic Beverages), specializing in independent premium producers and their own proprietary brews.  This market has changed substantially over the past years, and Blu Tango is looking to capitalize on this trend.