OC Talk Radio

Programmatic media leverages data and technology to allow advertisers to identify the exact person they are interested in reaching and serves that user a specific ad as they visit various websites. Tzeital Haviland dives deeper into the workings of programmatic media, walking us through its evolution and what marketers should consider when developing a programmatic media strategy. Hosted by Matthew Cummings, topics include:

Programmatic media buying evolution

How marketers can strategize and implement programmatic media

The importance of transparency

How data usage fits in our eco system

SLMA guest host and board member Dan McDade (CEO of PointClear) interviews Karen Hayward a managing partner of Chief Outsiders on the subject of what separates winners and losers in the revenue wars. The interview covers three tactical areas that winners use, and loses fail to implement. Very interesting.

About the Guest: About Karen Hayward

Karen Hayward is a Managing Partner with Chief Outsiders, responsible for West Coast Operations.  She is a results-oriented marketing, sales and operations executive with a proven track record for building and executing strategic programs that accelerate revenue. Karen joined Chief Outsiders from EarthLink where she completed the integration of their acquisition of CenterBeam. At CenterBeam, she spent a decade as CMO. Karen’s early career set the stage for her later successes; while at Xerox Canada Ltd., she held a variety of corporate marketing, and sales leadership positions, ultimately developing and leading the company’s first industry focused go-to-market effort as VP and General Manager for the Financial Services sector. From 1995 to 1998 she held VP of Marketing, and Director of Product Marketing roles within Xerox Canada. Karen was our “boss” during her time at CenterBeam. During one five-year period, CenterBeam credited PointClear with helping them grow 45% per year compound annual growth. Karen, welcome to the broadcast.   

About Chief Outsiders

Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with more than 60 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 600 client companies to drive growth strategy and execution plans for a fraction of the cost of a full-time executive.

Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past four years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in the Houston Business Journal's Fast 100. 

About the host Dan McDade

Dan McDade founded PointClear in 1997 to help B2B companies with complex sales processes drive revenue through lead generation, qualification and nurturing. For close to 20 years, he’s been instrumental in developing strategies that assure 100% of leads delivered to client sales organizations are fully qualified to client specifications. 

Dan is the author of The Truth About Leads, a book about how to focus lead-generation efforts, align sales and marketing, and drive revenue. He also wrote From Chaos to Kickass, an ebook detailing benefits of sales and marketing optimization; and he authors the blog ViewPoint. 

The Sales Lead Management Association named Dan one of the 50 Most Influential People in sales lead management for five consecutive years. In addition, he was named one of the Top 50 Sales & Marketing Influencers for

Show Notes  Today we are going to discuss a newer movement that I am seeing in our society today, especially with Millennials and, oddly enough, retiring Baby Boomers. I’m observing that movement as one going from the American ideal of Making Money to one that is more concerned with Making a Difference. I’m calling this show, From Money to Meaning. My guest today is Mike Olsen. Mike was a successful Civil/Structural Engineer and Project Lead at an engineering firm when he decided earlier this year to accept to a full time role as Operations Manager of the non-profit, Wells of Life. This new job requires ten hours each day in addition to work on the weekends. And he did this all for a significant reduction in salary. So I wonder… what in the world drives the Mike Olsen’s of the world to make such a decision  Listen in on the show to discover some fascinating alternative lifestyle choices. You can reach Mike Olsen at [email protected] Please visit Wells of Life at www.wellsoflife.org You can get more information and regular updates from Charlie at thenextchapter.life

Today, in the absence of our scheduled guest, our producer Paul Roberts and I talk about B2B pet peeves. We have a great time.  JOIN US!Just one example:  There have been books written about a predictable, repeatable, scalable engine of growth. A lot of venture capitalists have read those books and have then told their early stage companies, “If you just hire enough sales people and make enough phone calls, the math works out.” You have to start somewhere, so you start with the math and you start with the plan, but sales is never that easy. One of my pet peeves is someone who has never done sales, and never managed a pipeline, and never even carried a number say, “I read a book. Therefore, this is the way that we're going to sell,” right? I think that: A. books are great and books are important, but I think you've got to try new things. If everybody in the world just follows that book, then all of a sudden it becomes a little tough.

Listen in to hear about other B2B pet peeves....  What are yours?  Find the full transcription on our blog starting 6am PST on Monday, 6/11 and beyond.

“We've even taught this to eight year old kids and they get it simple mantra. It's not you, it's your brain.”

On this episode, we have Dr. Radecki a neuroscientist who is sharing insights about how our brain is creating issues for modern leaders and what you can do about it.

Dr. Dan Radecki is co-founder and Chief Scientific Officer at the Academy of Brain-based Leadership (ABL), and also serves as Executive Director of CNS Research and Development at Allergan Inc.

Dan created content for the first university-accredited program to incorporate neuroscience research into an optimal leadership model.

He holds a Bachelors in Psychology, Masters in Biopsychology and PhD in Neuroscience. He has been published in the Harvard Business Review,  and lectured internationally on the neuroscience of leadership,  collaboration and the impact of stress on the brain. 

His book entitled “Psychological Safety: managing the hidden drivers of individual behavior and team success” was published in May 2018 and is a users manual for brain-based leadership

Full Episode Page and Transcripts Link

Topics Covered In Episode:

The Brain & Modern Day Society

Applying Neuroscience to Modern Business Leaderhsip

Google Team Performance Research

Neuroscience

Leadership

Primitive Man vs Modern Man

Career Limiting Behaviors

Non-conscious - Brain Autopilot

Biases

Stress and The Brain

Response to Stress

Is Stress Shrinking Your Brain?

Do the Insights of  Jim Collins and Ken Blanchard have an underpinning with neuroscience?

Mindfulness Training

Books:

Why Zebras Don't Get Ulcers - Bob Sapolsky

PSYCHOLOGICAL SAFETY: Managing the hidden drivers of individual behavior and team success -

Dan Radecki PHD, MA & Leonie Hull with Jennifer McCusker PHR & Christopher Ancona

Are we wired to avoid confronting reality?

"If you have a brain, this stuff is applicable to you."

 

Guest: Dr. Dan Radecki

Host: Alex Vorobieff

Co-Host: Paul Roberts

Since 1980, Louis has been analyzing and recommending investments for his newsletter subscribers, and managing investments for institutions and individuals since 1987. Using Fundamental and Quantitative Analysis in a bottom-up process. Louis recommends equity and other investments to his subscribers and in his investment management service.  Louis seeks to find the inefficiencies and anomalies in the markets, and recommends/uses these positions for his subscribers and clients. Never one to shy away from expressing an opinion, Louis discusses a variety of subjects re: the world of investing.  You won't want to miss this.

Letitia Berbaum was back in the studio with Kristin Breen of Franklin Loan Center. With over 14 years in the industry, Kristin shares market trends and lessons learned throughout the ever-changing tide in the market.

Listen in as Letitia and Kristin explore the latest in this vibrant podcast!

The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm on OC Talk Radio.

Interested in being a guest on The Zandbergen Report? Email [email protected].

Learn more about Bart by visiting www.BartZandbergen.com

As my clients, friends and family know, I often say life insurance is like broccoli. The daily dose of veggies is essential for more than meets the eye.

Scott Heinla joined us in the studio to talk about do's, dont's and essentials that you should be "in the know" on.

The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm on OC Talk Radio.

Interested in being a guest on The Zandbergen Report? Email [email protected].

Learn more about Bart by visiting www.BartZandbergen.com

Michael is the Founder and President of Marion Consulting, LLC which is currently celebrating 38 years of service. He has limited his practice to focusing on Family Wealth Transfer, Philanthropic Planning, Business Succession and Executive Benefit needs of high net worth families and successful closely held businesses.

Michael’s firm has established relationships with a unique network of top performing professionals from every relevant professional discipline. They collaborate with the “best of the best”.  The result is an all-star team of financial, insurance, legal and tax experts with specialized, cutting edge and long-term experience working with high net worth clients and closely held business enterprises.

The Firm has developed substantial business interests in Southern California, Phoenix and Scottsdale, Arizona.

The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm on OC Talk Radio.

Interested in being a guest on The Zandbergen Report? Email [email protected].

Learn more about Bart by visiting www.BartZandbergen.com

Listen on iTunes while pretending to watch baseball 

Sales Enablement has the promise and research behind it to explain why this book is more than a new just a sales process. Book co-author Byron Matthews discusses why he and co-author Tamara Schenk set out to define the many facets of sales enablement into an understandable framework for success.  The host is jim Obermayer.   We discuss:

The many facets of Sales Enablement

Define the Sales Enablement Charter

Enablement Operations

Measuring Results

About the Author Byron Matthews

Byron Matthews, President and CEO, leads Miller Heiman Group’s commitment to championing customer-management excellence throughout the customer life cycle and across the enterprise from one source. Byron brings to bear in his role a firm grasp of providing organizations worldwide with an expanded, holistic approach for developing and managing, and sustaining, long-term customer relationships.Byron’s depth and breadth of prior experiences include serving as Senior Vice President of Sales at Aflac, where he led over 30,000 sales professionals across multiple channels, and over five years at Mercer as Global Sales Leader and Global Head of the Sales Performance Practice, where he grew revenue over 30 percent.

About Miller Heiman Group

Miller Heiman Group is the global leader in providing organizations the sales methodology plus technology to drive revenue. The organization consults with successful brands, both large and small, to implement training, technology and coaching that drastically changes business outcomes. Through a combination of system innovation, unique industry research and proven learning approaches, Miller Heiman Group is future-proofing clients through the next wave of sales disruption. For more information, visit www.millerheimangroup.com.

About CSO InsightsCSO Insights is the research division of Miller Heiman Group, dedicated to improving the performance and productivity of complex B2B sales. The CSO Insights team of respected analysts provides sales leaders with the research, data, expertise, and best practices required to build sustainable strategies for sales performance improvement. CSO Insights’ annual sales effectiveness studies, along with its benchmarking capabilities, are industry standards for sales leaders seeking operational and behavioral insights into how to improve their sales performance and to gain holistic assessments of their selling and sales management efficacy. Annual research studies address sales and service best practices, sales enablement and sales performance optimization. For more information, visit www.csoinsights.com.

 

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