OC Talk Radio

Lover Not A Fighter. Family and friends come first. Traveler & lover of fine wine, food and history. Veteran of the wine industry. 14 Years Experience in Sales, Importation, Distribution, and Retail in Fine Wine. East Coaster who found paradise in Southern California.

Visit www.daouvineyards.com 

The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm PT on OC Talk Radio.

Interested in being a guest on The Zandbergen Report? Email [email protected].

Learn more about Bart by visiting www.BartZandbergen.com

Nicole Anderson, J.D, LL.M, founding attorney of Anderson Law Group, Inc., practices exclusively in the area of estate planning and business law. She specializes in advanced estate and business planning, asset protection, business transactions, probate, trust administration, charitable and income tax planning. She received her Bachelor of Arts in International Political Economy from The Colorado College with a minor in German. While pursuing her undergraduate degree, Nicole attended the London School of Economics for one year studying economics and international law. Following her undergraduate education, Nicole received her J.D. from Wayne State University Law School in Michigan. In order to better serve her clients with estate and tax planning, Nicole received her L.L.M. (Masters of Law) with an emphasis in taxation from Chapman University School of Law. Nicole utilizes her experience and background to help families design and implement their estate and tax planning.Before founding Anderson Law Group, Nicole clerked for the United States Attorney in Detroit, Michigan. She gained further experience as a law clerk for the Honorable Judge Gadola, Federal Judge of the Sixth Circuit, and as a law clerk for Cline, Cline & Griffin in Michigan. After obtaining her law license in California, Nicole served as a partner at the Law Offices of Anderson & Le in Orange County before founding Anderson Law Group in Laguna Beach, California.Nicole’s professional affiliations include: WealthCounsel, the nation’s premier association of estate planning attorneys; Orange County Bar Association, State Bar of California; National Association of Women Business Owners; Laguna Beach Business Club (President 2013, 2014, Vice President 2011, 2012); Laguna Beach Community Foundation Professional Alliance (Co-Chair) and the Laguna Beach Professional Alliance (Co-Founder).

The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm PT on OC Talk Radio.

Interested in being a guest on The Zandbergen Report? Email [email protected].

Learn more about Bart by visiting www.BartZandbergen.com

Our guest Lonnie Seide, attorney at Minyard Morris, LLP shared great advice with us in the studio. Straight talk from an industry expert made for a great show. Listen to our podcast and share your thoughts, comments and questions with us!

The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm PT on OC Talk Radio.

 Interested in being a guest on The Zandbergen Report? Email [email protected].

 Learn more about Bart by visiting www.BartZandbergen.com

Jonah-kai, Senior Director of Marketing at TUNE, is a proven leader with 15 years of experience creating content, building marketing programs and leading highly-functional teams. His experience encompasses Product Marketing, Online Marketing, Marketing Strategy, and Content Strategy for B2B focused companies. Follow Jonah-kai on Twitter

Join us as Jonah-kai, answers some GREAT questions: Here are just a few:

How do we get better at driving campaigns that focus on target accounts?

How do we get better at working regionally in accounts to focus on that?

How do we get better at measuring those things so that everything we do drives around a strategy that drives performance?

Where are you putting focus in building systems that can directly track marketing's effectiveness and impact on the sales pipeline?

What cadence do you use to make adjustments?

How often are you looking at those results?

How often are you making changes to your execution?

Read the transcript of this episode on the Heinz Marketing Blog starting Mon. 3/26/18.

A Definition of Performance Marketing

For the past two years’ proving ROI for marketing was all the rage in every conference (as if it was suddenly new) but it surely became more popular. In this interview with one of the nominees for the SLMA’s annual 20 Women Leaders in Business, Rachel Schulties, we discuss the definition of Performance Marketing which we suspect is entrails a broader definition that just measuring ROI.

About our Guest: Rachel Schulties

Rachel Schulties is the Executive Vice President of the Digital Agency at Digital Media Solutions (DMS), an industry leader in the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth. As the leader of the cross-functional agency team, Rachel oversees affiliate marketing, client and vendor relationships, agency services, performance marketing, the award-winning Sparkroom performance technology and its technical support function that helps brands boost results and redefine the win. Since its inception, DMS has evolved into a full-service performance marketing company that services firms within highly competitive industries. DMS has achieved incredible year-over-year growth, which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017.Rachel has spent her career managing client relationships, building strong teams and delivering highly successful multi-channel marketing campaigns. This expertise allows her to provide insights and best practices in lead generation and digital marketing strategies. Rachel is a graduate of University of Delaware, where she earned a Bachelor of Science in Leadership. Rachel resides in Wyckoff, NJ with her husband and two children.

About Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is an industry leader in the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth. The company’s set of proprietary assets and capabilities in the world of performance marketing, digital agency services and marketing technology allows clients to meticulously target and acquire the right customers.

SLMA Radio Sponsorship

 Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com

As the Chief Investment Officer of Index IQ, Sal will be speaking at the conference on the subject of equity hedging thru Hedge Fund Strategies.  Index IQ uses ETF's in an effort to replicate the returns of productive Hedge Fund strategies.  Addressing the major objections to the more aggressive reputation of Hedge Funds, Sal discusses how to reduce risk to a portfolio thru these types of strategies.

Founder and CEO Will Rhind will be a speaker at the conference, to be held in NYC on May 1.  He will be speaking about the importance of adding commodities to a well diversified portfolio, either as a hedge against inflation or for pure diversification.  He discusses with us who invests in Granite Shares and why.

As CIO of Infinity Q, James will be speaking at the Conference on May 1 to be held in NYC, and will be addressing Volatility in the Equity Markets.  Discussing investing thru Volatility, a specialty of Infinity Q, he tells us who invests thru Volatility, and why.

No stranger to Alternative Investments, as a 29 year Alternative Investment specialist firm, author of books on Alternative Investmens, founders of a two decade old Alternative Investment Portfolio,  Rick will again be the Co-Chair of this conference, scheduled for May 1 in NYC, Rick will be speaking at the conference several times, including on the subject of "Liquid Alts 2.0".  Here, he briefly discusses the role of Alternative Strategies in risk management.

Don is the founder and CEO of JV Events Group, and the producer of the conference.  Having produced conferences for sixteen years, including Inside ETF's, he discusses the unique model that their conference model follows.  With several conferences planned for 2018, this conference is well timed for buyers/allocators/advisors, with an all star set of presenters.