OC Talk Radio

OC Talk Radio

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OC Talk Radio episodes

  • What It Means to Internalize a Data First Mentality
    Data is the lifeblood of all sales and marketing initiatives (or the electricity that powers them) – but we’re not referring to just any data; for this discussion, we’re talking about quality contact and account data; the data that every sales and marketing person depends on. The guest is Ned Leutz Director of new business at ZoomInfo.  The host is Anna Fisher.
    About the Guest:  Ned Leutz, Director, New Business at ZoomInfo
    Ned Leutz has spent the last eight years helping ZoomInfo’s customers tackle their database hygiene challenges. As Director of Sales, Ned oversees the large account segment of ZoomInfo’s market, focusing on New Business acquisition. A native of Lexington, Massachusetts, when Ned isn't solving complex data challenges, you can find him on the golf course or behind the grill working on one of his culinary creations
    About the Host: Anna Fisher, Senior Director of Marketing & Head of Lead Generation at ZoomInfo
    As Senior Director of Marketing and Head of Lead Generation at ZoomInfo, Anna Fisher is directly responsible for lead nurturing strategies, lead generation and brand awareness.   In 2016, under Anna’s leadership, 86% of closed won business came from marketing generated leads. Anna is also credited for using her leadership skills to spearhead ZoomInfo’s internal alignment initiative between sales and marketing.
    About ZoomInfo
    For over a decade, ZoomInfo has helped companies achieve their most important objective: profitable growth. Backed by the world’s most comprehensive B2B database, our platform puts sales and marketing professionals in position to identify, connect, and engage with qualified prospects. 
    Headquarters: Waltham, MA
    Founded: 2000
    6 Patents
    223M Business People
    13M Company Profiles
    47M Direct Dials
     
    More Anna Fisher:
    How Companies Are Using Databases to Improve Sales & Marketing Productivity
     
    SLMA Radio Sponsorship
     Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com
    21 min
  • Learn all about CAL OPTIMA
    Can you name ALL the people Cal Optima covers and serves here in Orange County including DREAMERS, Foster Kids and the severerly disabled?  Tune into this week's OC SPOTLIGHT and hear Claudia Shambaugh (OC Talk Radio's Public Affairs Director) talk with CAL OPTIMA CEO Michael Shrader about the size and scope of their organization and mission.  For example, did you know that Cal Optima currently serves 1/4 of our OC population?  Then tune in and you'll be surprised at all they do (and who they do it for).  Only on Orange County's only online community radio station, www.OCTalkRadio.net.
    29 min
  • Greg Benson, EOS
    After 25+ years of searching for tools and systems to help business owners and to make a difference in their lives, I've found a comprehensive system with a time-tested set of simple tools. No this isn't magic. It takes discipline and commitment but it gets results ... like nothing else I've ever seen. I wish I had found this 25 years ago ... so much more that I could have done for my clients. More importantly, I love the difference that I make in the lives of business owners and their families today.
    53 min
  • Mike Abercrombie, EOS
    Mike began his own journey as an entrepreneur when he co-founded a training company in 1993. As CEO, he grew the business with the help of his team to be an internationally recognized company.
    Over $20M in revenue
    100+ instructors and staff
    Operations in the US and UK  
    Along his journey, Mike joined the Young President’s Organization (YPO) in 2000. While working closely with business leaders in YPO, Mike discovered a passion and talent for his own teaching and facilitation. As a result, Mike has been professionally delivering programs for YPO groups in the US and internationally since 2007 delivering highly regarded sessions.  
    In 2015, Mike sold his training business to a global IT training organization and exited the business to focus on helping business leaders implement EOS®. As a certified EOS® implementer, Mike combines his business experience and love of teaching and group facilitation to fulfill his dream of helping other entrepreneurs after he was finished with his own business.
    47 min
  • Relevance Raises Response
    Marketing is an ongoing contest for people’s attention. Mobile marketing is all about customer engagement and acquisition with a relevant message that provides the response a brand is seeking. Mobile is the closest a brand can get to its customer.  What we’ll be discussing today is how a brand or business can take advantage of marketing in the age of mobile. Today's episode is hosted by Matthew Cummings.
    Some of what we'll be covering includes:
    How did you get your start in mobile?
    What are your favorites tips for text messaging?
    Mobile advertising is the fastest growing medium in the marketing world today.  What do you attribute that to?  And, how can businesses best buy advertisements on mobile?
    More consumers are using ad blockers today.  How much of a threat are ad blockers to the mobile advertising industry?
    Where is the best place to advertise to download an app?
    Bob Bentz is the author of RELEVANCE RAISES RESPONSE: How to Engage and Acquire with Mobile Marketing. Bentz is a 1981 graduate of the Perley Isaac Reed School of Journalism at West Virginia University and a 1983 graduate of Marshall University where he received a MBA in Marketing. After six years in broadcasting, Bentz founded Advanced Telecom Services in 1989. The company expanded to the United Kingdom, Canada, Czech Republic, and Taiwan and grew to $62.2 million in annual sales. In 2017, Bentz founded the mobile marketing agency Purplegator.
    Purplegator provides all things mobile marketing from its simplest (text message marketing) to its most complex (apps development), but the majority of its revenue comes from mobile advertising. Clients include O’Reilly Auto Parts, Papa John’s Pizza, Huntington Learning Center, Penn Medicine, and Baylor University. Bentz is an adjunct at the University of Denver where he teaches the online graduate level course in mobile marketing. For more, visit BobBentz.com.
    24 min
  • Courtni English, No Limits Learning Center
    Courtni is the founder and CEO of No Limits Learning Center. What started long ago as a passion for being around and helping people with special needs has evolved into what No Limits is today! With her never-quit attitude and a heart full of love for people with developmental disabilities. Courtni relentlessly worked to make No Limits a reality.​Hometown: Orange County, CAHigh School: El DoradoCollege: Cal State Fullerton Degrees/Certificates: BS-Child & Adolescent DevelopmentExperience: 10+ yrs in working with adults & children with special needs. Helped establish a special education program in Nairobi, Kenya.Interesting facts: Courtni currently sits on the board of directors of Helping Hands, an Anaheim based program for adults with severe developmental disabilities.
    42 min
  • Can You Trust Your Sales Team with Technology? Outreach Thinks So
    Find the transcription and recording on the Heinz Marketing Blog on Mon. 3/19/18.
     
    This week, Manny Medina, CEO at Outreach SaaS joins us to discuss:  Can You Trust Your Sales Team with Technology?  Outreach Thinks So
    He's the CEO and founder of Outreach, a fantastic sales enablement and sales engagement and acceleration platform.
    We have a great discussion... at one point I tell Manny, "You're opening up the kimono a little bit, things that not everyone thinks about or has to experience but I appreciate you sharing..."
    You'll love Manny's answer to this question: "What should companies be looking for? What should sales leaders be looking for in platforms to ensure they're getting results and ensure that it's additive to their productivity versus negative?"
    You'll also hear what he thinks is one of the most common mistakes he sees sales operations teams make.
    And, listen to the end to hear some great examples about a couple of their core values:  Grit and Diversity.  
    More about our guest:  Manny co-founded Outreach in 2014 and now serves as CEO. Prior to Outreach, Manny was employee number three on Amazon’s AWS team, and led the Microsoft mobile division from launch to $50M in annual revenue. He holds an MBA from Harvard and a Masters in Computer Science from the University of Pennsylvania. Manny is a model of vulnerable and transparent leadership to his employees, from his heartfelt weekly email to his employees, to the traditional Friday get-together where the whole company shares their highs and lows of the week. He is a proponent of saving the planet by consuming less and purchasing second-hand whenever possible (he might be the only CEO to take the stage at industry events in shirts purchased from Goodwill). Manny grew up in Ecuador and now lives with his wife and three children in Seattle.
    26 min
  • The Zandbergen Report Featuring Rick Cirelli
    RTC MORTGAGE CORPORATION is owned and operated by Laguna Beach President Richard T. Cirelli, a mortgage industry veteran with over 40 years of experience. Throughout his career, Rick has held executive positions with some of the country’s largest and most respected mortgage banking companies.As a Regional and National Sales Manager, he has trained and educated thousands of loan officers and mortgage brokers.Since founding his own company, Rick has built a strong reputation as a highly professional and knowledgeable mortgage broker committed to the highest principles and outstanding customer service. RTC Mortgage concentrates on serving the needs of real estate professionals, homebuilders, individual homebuyers and owners in Orange County and throughout California.RTC Mortgage is an independently owned, full-service mortgage brokerage licensed by the California Bureau of Real Estate & NMLS with a staff of outstanding mortgage professionals working to provide the best in personal service.RTC Mortgage Corporation finances all types of residential and commercial real estate including reverse mortgages. Funding is provided through a multitude of wholesale lenders offering a vast array of mortgage products.
    The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm PT on OC Talk Radio.
    Interested in being a guest on The Zandbergen Report? Email [email protected].
    Learn more about Bart by visiting www.BartZandbergen.com
    29 min
  • The Zandbergen Report Featuring Adrian Hernandez
    Adrian was 19 years old when he started he's pursuit in the Real Estate Industry. Adrian started off as an assistant to the broker/owner of Intero Real Estate Services in Rancho Cucamonga. Within 6 months of being an assistant Adrian quickly made the transition into Real Estate Sales and by March of 2012 Adrian received his California Real Estate License. Adrian comes from a background of family members who have been very successful in the Real Estate Industry, which is no wonder why this business came very natural to this young man.
    Within the first year of being a Real Estate Professional Adrian was awarded Rookie of Year helping a total of 9 people successful buy a home along the Foothills of Fontana, CA. In 2014 Adrian had doubled his production and tripled his average sales price. He's business was moving west towards Upland and Claremont, CA where he began to study the High End Luxury Market. At the end of 2015 Adrian successfully closed 32 transactions at $16.5 million dollars in volume making his way into the High End Market. Adrian broke an all time record at his brokerage however more importantly he provided value well helping his clients sell and purchase their Dream Homes.
    In 2016 Adrian and his fiancé made the decision to move markets and open an Intero Real Estate office In South Orange County, California. Adrian currently still loves helping clients sell and purchase Real Estate along with training and helping other Real Estate Agents build successful careers. Adrian has build his businesses around these words ... " Help as many people as possible achieve their Dreams and yours will naturally be created”.
    The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm PT on OC Talk Radio.
    Interested in being a guest on The Zandbergen Report? Email [email protected].
    Learn more about Bart by visiting www.BartZandbergen.com
    27 min

About OC Talk Radio

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Orange County, CA's only online community radio station, giving businesses a voice on the Internet. Streaming…not screaming talk radio. Streaming live from our studio at the University of California Irvine's BEALL APPLIED INNOVATION CENTER.