OC Talk Radio

Show Notes Today I’d like to chat with you, and our producer Paul, about a subject that is most dear to me. Bottom line it’s about the positive impact each of us can make on the lives of other people: from the ones we love the most to just about anyone we engage with in a meaningful conversation. As I have stated often, I have concluded that my single most important goal in life to help people feel better about themselves. It’s really not all that difficult, requiring only that you, in some way, communicate to them that they are important to you Obviously there are myriad ways to do so but I would like to focus today on one thing, the Art of a Caring Conversation. Although the word “conversation” implies a two-way interaction is it actually too often a one-way conversation help be two people each with their own agenda and each with their own things they want to talk abou I have operated for more than 3 decades with the belief I learned from a psychologist that people have 3 primary innate needs: To be heard, to be accepted (by some group that we view as important), and to be cared for or cared about. When those are met we discover a sense of well-being and deep personal satisfaction. Today I’d like to focus on that first need: to be heard. So today I want to talk about the art of listening and suggest 3 traits that make for an excellent listener. They are simple: Kindness, empathy, and curiosity.   You can get more information and regular updates from Charlie at thenextchapter.life

Founder and CEO Mark Landis tells about Wavelength Capital's strategy, or focus, to have a low volatility fixed income portfolio that is immune from rising and falling interest rates.  They invest into four different portfoios, designed to perform in eachof four  economic environements, dealing with growth and inflation. Then, they apply market neutral long/short strategies  and apply factors to hedge out changes in interest rates.  Their investors are looking to create profits in any and all economic markets.  With the expectation of rising interest rates, and most investors having some portion of their portfolio in Fixed Income, this is a story that investors and Advisors will find to be very intersting and is very applicable to their investment portfolios.

As CEO of Wunder Capital, Bryan discusses the opportunities of providing capital to the commercial projects solar energy market.  Wunder raises funds from investors to fund commercial solar energy projects. Starting with private, retail investors, they now have Family Offices, RIA's and other professionals as investors.  Issuing notes, they offer yields that are greater than many market fixed income offerings.  This appears to be a unique way to contribute to the expansion and implementation of  renewable energy systems while offering to investors a higher than typical yield.  We recommend that everyone listen to this unique investment opportunity.

Author and Consultant Marylou Tyler shares the processes in her life which have served her well.  She joins a list of executives that have opined on what has helped them on the pathways of life.  She discusses:

Why doing what you love and not following money or title is the key to success

How embracing change in a rapidly changing world helped her

Why celebrating small wins leads to big success

What she has learned from “Habit Stacking” that leads to an evolving process of constant improvement.

And finally, and not surprising, how lifelong learning fuels a positive attitude on life.

Download Sample Chapter of Predictable Prospecting

About Marylou Tyler

Marylou Tyler is the co-author of Predictable Revenue, The book helps sales management discover how to turn managers and their outbound sales force into a B2B opportunity engine - with zero cold calling.   Predictable Revenue has been enthusiastically endorsed by Professor Neil Rackham - best selling author of SPIN Selling.

Tyler has been focused on top-of-funnel lead generation for 30 years. She has created models, systems and processes for starting conversations with people we don’t know with one goal in mind – create opportunities for revenue growth.

Call it account-based sales development, lead generation, sales enablement, demand generation, cold calling, outreach, outbound – her passion has centered around systematizing the process of reaching out to people we don’t know, engaging them in meaningful conversations, and swiftly & respectfully marching them down the active pipeline towards a qualified opportunity.

About Strategic Pipeline

Strategic Pipeline is focused on helping companies deploy a consistent and reliable Sales Opportunity Creation system that will increase new sales contacts, compel them to consider your offer and convert them to qualified sales opportunities.

The Strategic Pipeline process is the result of its cumulative experiences in managing rapid growth companies and needing to solve the painful problems of sales pipeline inconsistency and unreliable forecasts.

Most recently, Marylou Tyler served as CEO of Predictable Revenue where she and her partner began to formalize an outbound lead generation process which was described in their Amazon best-selling book of the same name.  After helping numerous companies over the last two years, Marylou realized there was something more required to assure the best results and together with Bob Kelly started Strategic Pipeline.

The “more” that differentiates our approach is embodied in our company byline – Contact. Compel. Convert.

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Listen to David, a CFA charterholder and designated speaker for the CFA Institute, Managing Member and CIO of Coloma, a Commodity Trading Advisory firm (CTA), discuss the role and opportunity of commodities investing thru the futures markets. Coloma uses quantitative methods plus fundamental analysis, applied with discretion, to create investment strategies. Discussing the misconception by many investors of the futures marketplace, David explains the role of commodities in adding a non-correlated strategy/asset class to an investment portfolio.  Coloma offers two strategies, one focusing on commodities and the other on volatility.  Using fundamental analysis, which is rarely applied to commodities, Coloma offers an alternative approach to commodity investing vs. the usual trend-following method.  Anyone interested in adding truly low-correlated assets in a portfolio will find this interview to be very interesting.

Show Notes Today is Part II of a series I began last week on the disturbing issue of Erasing Family. An amazing 22 million parents in the United States alone find themselves in the middle of this tragic situation. My guest today, is Ginger Gentile who is an expert in this field. Ginger is an award–winning filmmaker who grew up in New York and graduated from Columbia University. Ginger is the co-director of a new documentary film on this subject titled, Erasing Family, which depicts the stories of a disturbing number of children and parents that are “erased” from their families due to divorce and to the current, often-ineffective child custody laws. As I mentioned last week, these may be two of the most important shows we’ve done on the Next Chapter with Charlie. You can reach Ginger at http://www.erasingfamily.org  Or http://www.facebook.com/erasingfamily Or @erasing family on Twitter or Instagram   For more with Charlie Hedges please visit www.thenextchapter.life

Yes, that is his real name - Max is the Director of Investment Strategies @ ETF Securities.  Headquartered in London, with about $24 Billion in assets under managemetn, they offer commodity investments thru ETF's.  Discussing the role of commodities in a truly diversified portfolio, helping to offset the volatility that can be created in other markets (i.e. S&P 500) Max identifies misconceptions of commodity investing.  He also discusses "Tracking Error" in ETF's in certain commodities, an issue for many investors.  Listen to Max tell us about the opportunities in the commodities world thru ETF's.

Listen to David, CFA and designated speaker for the CFA Institute,  Managing Member and CIO of Coloma, a Commodity Trading Advisory  firm (CTA), discuss the role and opportunity of commodities investing thru the futures markets. Coloma uses quantitative methods plus fundamental analysis, applied with discretion, to create investment strategies. Discussing the misconception by many investors of the futures marketplace, David explains the role of commodity investing in creating a non-correlated investment portfolio with the addition of commodities.  They offer two strategies, commodities and Volatility.  Using fundamental analysis, which is rarely applied to commodities, Coloma offers an alternative approach to commodity investing vs the usual trend following approach.  Anyone interested in creating truly low correlated assets in a portfolio will find this interview to be very interesting.

From the program entitled, Is "Data-Driven" the Buzz Kill for Marketing" with Susan Emerick and Cyndi Greenglass, we have a 3.25 minute segment that just addresses what Susan as an industry pioneer sees as emerging social media trends for the use of data.  

You can hear the full 22 minute interview here: 

Is “data-driven” the buzz kill for marketing?

Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and our budgets. Today we talk with Susan Emerick, a long standing social media advocate to understand how being a data-driven marketer improves and enhances your social presence and infuses the soul of marketing.  

YOUR HOST CYNDI GREENGLASS

Cyndi W. Greenglass is a founding partner and Senior Vice President Strategic Solutions at Diamond Communication Solutions, a data driven communications firm specializing in Healthcare, Financial Services and direct response solutions. Cyndi is delighted to be part of the WVU faculty as an online adjunct instructor in their Masters of Science DMC program.

OUR GUEST – SUSAN EMERICK

Susan is the Principal and founder of Brands Rising, where she works with Fortune 100 companies, providing expertise in strategy, engagement and measurement methods. A passionate data-driven marketing change agent, Susan Emerick has navigated the evolution of internet marketing since its inception.

An early pioneer in digital and social networking for business, she was instrumental in creating IBM’s social insights practice to continuously apply social listening insights to marketing planning and engagement strategies. As a result, IBM was awarded the 2010 SAMMY (Social Advertising, Media and Marketing) for Best Socialized Business.

Susan has served on several advisory boards and she is the author and co-author of several books including “The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media” - a must read for anyone striving to build brand advocacy.

Susan is also part of the exemplary WVU faculty as an online adjunct instructor in their Masters of Science DMC program.

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ABOUT WVU Marketing Communications Today Radio

WVU Marketing Communications Today, a syndicated show that is at the intersection of data-driven decision making and marketing practice. Each week we will highlight an emerging or current trend impacting marketers today. Hosted by Cyndi Greenglass, our inaugural faculty member in the Masters of Science DMC Program, we will hear from leading professionals who blend the academics and practice of data-driven marketing today.

This week our OC SPOTLIGHT is shining brightly on our next door neighbor, the incredible South Coast Repertory Theatre, one of the few places promoting, developing and producing original plays here in Southern California.  Our Public Affairs Director Claudia Shambaugh talks with SCR's Public Relations Director Tania Thompson about the theatre's 50 year odyssey from "beachfront to Broadway" and their Tony award winning history. Plus their upcoming Playwright's Festival and new productions and all their other wide ranging community outreach programs.  Hear the whole story  of where they've been, what they're doing and where they're heading as SCR continues to grow in stature and success here in our community (and across the country). On Orange County's only community radio station, www.OCTalKRadio.net.