OC Talk Radio

Did you that less than 4% of parents today are having "The Talk" about the bees and the birds soon enough. Listen to this awesome interview with Leslie Dixon, founder of the Bees & Bees Connection. Weopenly discuss talking to kids about the birds and the bees as well as how to talk to your kids about the current sexual misconduct epidemic.  Listen ... Learn ... Lead Your Kids!!!

When sales processes change, the need for sales lead management processes are also under the gun to change.  In this interview with sales expert Jonathan Farrington. Sales Lead Management host Peter Gillett asks where sales as a process is going and why marketing automation is still lagging.  They discuss how technology is changing the way we sell and yet sales seem slower to change than ever before.  The technology stack is changing the way sales leads are managed, or at least it is supposed to.  This is an interesting interview from a sales expert.

About Jonathan Farrington

Jonathan Farrington is a globally recognized business coach, mentor, author and sales thought leader, who has guided hundreds of companies and thousands of individuals around the world towards optimum performance levels. He is the Senior Partner at Jonathan Farrington & Associates, based in London and Paris, and also the CEO of Top Sales World. You can visit his award winning daily blog here: www.thejfblogit.co.uk and also find him here: twitter.com/TopSalesWorld

SLMA Radio Sponsor

Zuant is a new generation of mobile lead capture system. One you can use at every Tradeshow and Event, or even every day when you're on the road to present and send videos and literature to your customers. It looks great and eliminates the need for manually entering your leads later. Now that's smart. www.zuant.com

Don't miss this week's guest, Jen Spencer, VP of Sales & Marketing at SmartBug Media. 

We'll be live at 11:30 PST Thurs. 1/4.  Check back here for the recording no later than 1/8/18 and read the transcript on the Heinz Marketing blog on Mon. 1/15/18.  

We'll talk about: 

How to enable your entire go-to-market team: Best practices and advice to increase conversion rates and sales success

Some Highlights:

Intelligent Inbound

- Data-oriented

- Not just blogs and whitepapers -- web design, PR, sales enablement, creative working together to grow revenue and marketing ROI

- Importance of the marketing to sales handoff with inbound

- Evolution of public relations; how to use it to enhance inbound strategy

MORE ABOUT OUR GUEST: 

Jen Spencer is Vice President, Sales & Marketing for SmartBug Media, a leading intelligent inbound marketing agency that assists businesses in generating leads; increasing awareness; and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and PR.Prior to her role at SmartBug, Jen was the VP of Sales and Marketing at Allbound, a partner sales acceleration software-as-a-service solution provider. She was responsible for developing and executing an inbound demand generation strategy, raising brand and market awareness for Allbound, and channel sales and marketing. She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads.While serving as Director of Marketing at nettime solutions, acquired by Paychex in June 2014, Jen developed and executed an inbound lead generation and content marketing strategy while supporting a channel of referral, reseller, co-branded, and white-labeled partners. Through her role, the company saw a 103 percent increase in website traffic, a 415 percent increase in direct sales leads, and an 89 percent increase in revenue.Whether she’s writing a blog, delivering a speech, interviewing clients or managing agency relationships, aligning with her audience is always at the forefront of her mind. Jen subscribes to the notion that “we’re all in this together,” and great communication leads to great partnership. In her free time, Jen serves on the Board of Girls in Tech - Phoenix, a local chapter of the global non-profit focused on the engagement, education and empowerment of girls and women who are passionate about technology. If you get to know Jen, you'll discover she loves animals, technology, the arts, and really good Scotch. She's also the mother of twin teenage boys which means there's likely a lone dirty sock in every room of her house.

Charles L. Berman Financial Advisor for the Guardian Life Insurance company of America Securities and Investing through Park Avenue Securities, a subsidiary of The Guardian Life Insurance Company of America. This show is for informational purposes only and that individual situations may vary, and the information should be relied upon only when coordinated with individual professional advice.

Brian, an attendee at a half dozen previous conferences, discusses the panels, attendees and quality of the content at the conference.  He talks about the increase in 1031 Exchange business and the opportunities of this market for investors.  Investing in student housing at universities, typically thru 1031 Exchanges, Brian discusses this investing opportunity, moving into the less congested markets.

Jay, a first time attendee, discusses the quality of the conference and attendees and the growing regulatory environment.  Jay discusses McDonald Realty Group's focus on housing in the Dallas area and the opportunities there.

As an 8-10 year returning speaker, panelist, exhibitor, Jim discusses why he and Noble Street keep coming back to this IMN Conference.  Jim also discusses the role that Noble Street Advisors plays in the reporting process to investors and lenders by the sponsors and others.  They provide CFO advisory services, outsourced accounting services and technology design.

Matthew, COO of the firm, and a first-timer at this IMN conference, discusses the quality of attendees, the new relationships they created from the conference and the nurturing of current realtionships. Matthew, COO of STC, a "Transfer Agent" providing transfer and back office solutions, discusses the role of a "Transfer Agent" and their importance to the industry.

Michael provides a view of the conference from a first timer's view.  Conestoga offers the opportunity to invest into Life Settlements, with the unique feature of offering liquidity for the investor.  Offered to "Accredited Investors" only, he discusses the uniqueness of this product for investors.