OC Talk Radio

Jen Hagen is a Returned Peace Corps Volunteer who now works with individuals with physical or developmental disabilities find success in competitive employment in Orange County, CA. As a Goodwill of Orange County employee, she has the opportunity to be a part of a growing support system for the OC business community. Goodwill served over 24,000 people through its programs and services in 2016; Goodwill-trained workers earned more than 33 million dollars during that year. Jen is excited to be a part of Goodwill's mission to promote independence and dignity through work.

Listen to this 5 minute interviw on OCTR with Charley Wright on how he became convinced by listening to a podcast.  You'll be glad to heard this.  This is a story that needs to be heard.

Former journalist and coumnist for "Heard on the Street" for the Wall Street Journal, plus author of several books, including "When Genius Failed" and "America's Bank: The Epic Struggle to Create the Federal Reserve," Roger shares insights and thoughts from his two plus decades of investigating, interviewing and writing about the financial industry.  You won't want to miss this.

Listen to this interview with Robert, Co-Founder and CIO, discuss the strategies they have created.. With an approach that aggregating returns into Alpha and Beta, using Hedge Funds to generate Alpha while seeking to reduce systematic risk of Beta thru Futures and Options. They select Hedge Funds likely to produce Alpha and hedge out systematic risk with derivatives designed to achieve Market Neutral approach that isolates Alpha.  This is a most interesting approach to Alpha investing that listeners will find to be very interesting.

Last week's WKG show with Jennifer Manuel was powerful interview on the status of women in the workplace including the gender pay gap and current tension in the workplace due to the hot news of sexual misconduct across all industries.  Listen ... Learn ... Lead!!! This is important for you, your fellow women warriors and all young girls. 

Jennifer is the Founder & CEO of Via Consulting Group, a boutique leadership development and gender parity consultancy dedicated to helping women thrive personally and professionally. A Sacramento native, Jennifer received undergraduate degrees in Psychology & Philosophy from Santa Clara University, her Masters in Industrial/ Organizational Psychology from New York University.

Prior to launching Via in 2015, Jennifer spent nearly 10 years in a variety of leadership roles in IBM’s Global Business Services consulting organization, where she created & ran award-winning global programs for Fortune 500 clients in talent management, leadership development, change management, and digital collaboration.

Jennifer’s advocacy for gender parity in leadership led to her talk at this year’s United Nations Commission on the Status of Women, where she spoke passionately about the need to translate global data on the gender pay gap into meaningful grassroots actions in our local communities.

Jennifer serves as a Leadership Ambassador for Take The Lead, an organization dedicated to achieving leadership parity for women across the U.S. by 2025. She has leant her voice to testify in support of gender equity on corporate boards, and is currently building a toolkit for cities and organizations to effectively measure how they are doing on behalf of women.

Join us this week when Robert Pease, Pipeline Practice Lead for Heinz Marketing hosts Guy Weismantel, EVP Marketing Marchex

They'll be tackling:   

The offline blind spot for marketers in the omnichannel world

How the complex omnichannel customer journey has transformed the role of the digital marketer

How does the offline blind spot impact businesses’ bottom line?

Why customers who call your business are your best customers and how markets struggle to target them effectively

How call analytics can help marketers develop a strategy to adapt to the omnichannel landscape

The importance of knowing where your best customers come from and how to better identify and target them to generate more sales leads and close more deals

Definitely check out the Marchex Research Report: The Offline blind spot and the modern marketer: Optimizing the path to purchase when your prospects become customers offline

More about Guy:  He is currently EVP and CMO of at Marchex, where he helps marketers find their best customers--the ones who call their company. They'e found they convert faster, buy more, and churn less. Marchex helps companies drive more calls, understand what happened on those calls, and converts callers into customers. At Marchex he leads a predictive, data-driven marketing team that is delivering new awareness of our category and company, new pipeline for our enterprise and SMB sales teams, and new products and differentiate us from the competition.He is a marketing leader with 20+ years experience in driving bottom-line results through differentiated branding, product messaging and positioning, and customer engagement. He's had the chance to build businesses from the ground up, as well as work around the world in global organizations. The common thread through all his experiences is the ability to build and lead great marketing teams and achieve outsized results for my company.

Our guest this week is Dan Frohnen, Vice President of Marketing at Skedulo.  

 

Sales/Sales Development/Marketing: The Trifecta for Successful Pipeline Development

Trifecta: any achievement involving three successful outcomes

Pipeline development is not a one department job. In order to succeed in this day in age, modern marketers need to take a seat at the revenue table and own the revenue number along with their Sales peers. That means driving pipeline, owning successes and misses, and continuing to up the game to beat competitors in this noisy world we now operate in. What’s better than one team winning … three! Join Matt and Dan as they discuss steps you can take to up your pipeline game and build the ultimate trifecta.

More about Dan:  

Data-driven Marketing Executive. Focused Team-Leader skilled in consistently delivering innovation, visibility, and sales for on- and off-line marketing and demand programs. Expert in building strong organizations with a 360-marketing mix / demand generation programs including market research, social media, trade shows & events, digital, direct marketing, public relations, advertising, e-mail, analysis, CRM, marketing automation, SEO / PPC, creative brainstorming, sales / market development strategy and partnerships.

Passion for conceptualizing and implementing marketing strategy, exceeding targeted projections, and leading teams for both B2B & B2C programs. Strengthens organization with out-of-the-box thinking and an entrepreneurial spirit.

Specialties: Large Team Leadership, Lead / Demand Generation, Problem-Solving & Optimizing, Account Based Marketing (ABM), Business / Sales Development, Strategy & Analysis, Go-To-Market Strategy, International Marketing, Tactical Execution, Marketing Mix Integration, Start-Up organization, Growth, Turn-arounds, and Operations.

As part of our ongoing series of interviews on what executives have learned in life we spoke with Jill Konrath about the 5 Most Important Things she has Learned in Business and Life. Jill shares some personal stories from her early days in sales. She covers an early failure that nearly stopped her in the first few months of her sales career. 

Reframing Failure: how to do it and why it is important

Problems are really just challenges which is another form of reframing

Why focusing on the customers changed her life!

How being a master of technology is no longer an option!

And why Silence is Complicity and it is a meaningful message for today

Konrath’s sincerity comes through in this heartfelt advice. 

Speaker

Jill Konrath is also a frequent speaker at sales conferences and kick-off meetings. Sharing her fresh sales strategies, she helps salespeople to speed up new customer acquisition and win bigger contracts. Her clients include IBM, GE, Microsoft, Wells Fargo, Staples and numerous mid-market firms.

Author

Jill is the author of three bestselling, award-winning books. Her newest book, Agile Selling shows salespeople how to succeed in a constantly changing sales world. SNAP Selling focuses on what it takes to win sales with today’s crazy-busy buyers. And Selling to Big Companies provides step-by-step guidance on setting up meetings with corporate decision makers.

Thought Leader

As a business-to-business sales expert, Jill’s ideas and insights are ubiquitous in multiple forums, both on and offline.

Widely read.Jill’s newsletters are read by 125,000+ sellers worldwide. Her popular blog has been syndicated on numerous business and sales websites.

Sales Fellow.In 2014, Jill was honored to be selected as a Sales in Residence at HubSpot Sidekick, providing insights, guidance and direction to the new Sidekick offering.

Jill has been recognized for many achievements. Most recently, InsideView named her to their list of the 25 Influential Leaders in Sales for the third consecutive year in 2013, and she was named to the Sales Lead Management Association's lists of the 50 Most Influential People in Sales Lead Management in 2009, 2010, 2011 and 2012. She has also won many other awards.

To learn more about Jill, you can read about her professional background, personal insights and sales philosophy. Check her out on Wikipedia, and don't forget to connect with her on LinkedIn!

 

SLMA Radio Sponsorship

 Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com

Tune into SLMA Radio for a lively discussion with Peter Gillet and Ian Gotts about the upcoming GDPR laws that will go into affect in May 2018. Although started in the UK, the passage of GDPR has dramatic implications for US-based companies. It’s imperative for marketers to get a handle on this forthcoming mandate now. Join Peter and Ian and learn what you can do to mitigate risk and protect your company.

 

About our guest, Ian Gotts, CEO Elements:

A serial tech entrepreneur where his passion and energy that is infectious and inspiring, with a rare ability to make the complex seem simple. @iangotts

He was co-founder and CEO of NimbusPartners, a BPM software company for 15 years. Prior to that he ran major high risk client programs for Accenture. A serial tech entrepreneur where his passion and energy is infectious and inspiring. As CEO of Nimbus, he guided the company from a start up through funding rounds to a successful exit into TIBCO. Ian is the author of 8 books and is a prolific blogger with a rare ability to make the complex seem simple which makes him a popular and entertaining conference speaker.

SLMA Radio Sponsor

Zuant is a new generation of mobile lead capture system. One you can use at every Tradeshow and Event, or even every day when you're on the road to present and send videos and literature to your customers. It looks great and eliminates the need for manually entering your leads later. Now that's smart. www.zuant.com

Joy Casillas is a single, working mom turned author, life coach, and entrepreneur. After living the single mom lifestyle for 10 years, she has learned through the ups and downs what she wishes she’d known earlier. She is passionate about sharing this knowledge with other women who now find themselves in a drastically different world and with a dating scene alien to what they remember from their past. Her mission is to empower Newly Single Women to live big, satisfying lives by providing the information they need to stay Happy, Healthy, and Safe as they emerge into this new single world. She is the founded and CEO of NewlySingleWomenCommunity.com a place for women to access the information, resources, and support they need anytime, from anywhere.

Resources:

newlysinglewomencommunity.com

“Newly Single Women” by Joy Casillas (a guide book coming in 2018)

Listen to the podcast at TheCoachingPerspective.com