In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll discuss the ongoing trade war and its implications for corporate communication and strategy. They explore how companies are navigating economic uncertainty, the role of consumer sentiment and nationalism, and the importance of adapting to local markets. The conversation emphasizes the need for businesses to focus on capacity over capital and to develop strategies that foster deep, authentic relationships with consumers amidst the chaos of the trade war.

Takeaways

• High stakes bets are being made by companies to navigate uncertainty.
• The importance of capacity over capital is highlighted in crisis management.
• Tariffs are not just economic tools; they test corporate resilience.
• The buy Canadian movement reflects changing consumer behaviors.

Topics Mentioned
trade war, corporate communication, economic uncertainty, nationalism, brand loyalty, tariffs, consumer sentiment, business strategy, capacity, VUCA

Companies Mentioned
Ford, General Motors, Stellantis, SpaceX, Target, Best Buy, Hasbro, McDonald's, Toyota, BMW

Chapters
00:00 Introduction to the Trade War Dynamics
03:00 Strategies for Navigating Economic Uncertainty
05:51 The Role of Corporate Communication in Trade Wars
09:12 Consumer Sentiment and Nationalism
12:07 Adapting to Local Markets and Brand Loyalty
14:58 The Importance of Capacity Over Capital
18:11 VUCA: Navigating Chaos in Business
24:49 Conclusion and Future Outlook

Communication Breakdown is a production of the Observatory on Corporate Reputation.
Hosted by Craig Carroll and Steve Dowling.
Produced by Shawn P Neal and the team at AdvoCast.

For questions, feedback, or episode suggestions, reach out at [email protected]