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Off The Clock
Off The Clock episodes
- Monetizing Gaming with Mark Power
Summary –
Join us for a TPT Digital podcast where we are joined with Mark Power, founder of gaming and live commerce agency LiveCraft and CEO of global Amazon agency Podean, to discuss how brands can use gamification to reach international consumers. As the world of gaming grows significantly, we discuss predictions for 2021, the evolution of gaming campaigns, and how brands can look at this progressive channel to build customer relationships.
About Mark –
Mark Power is the Founder of LiveCraft an agency that immerses brands in live streaming and virtual environments to connect brands with generation live. Mark is also the Founder and CEO of global Amazon agency and marketplace consultancy Podean.
36 min - Reaching Consumers Through New Platforms with Jack Cohen
Summary –
Listen in to hear us discuss the power of the consumer and how platforms are enabling additional forms of customer engagement. We're joined by Jack Cohen, Content & Community Lead for FirstMark’s Platform team, to explore how brands are using experiential techniques to reach consumers on a more emotive level.About Jack –
Jack works at FirstMark (VC backers of Pinterest, Shopify, DraftKings, + more) where he runs their Expert Network, Guilds by FirstMark, as well as 100+ events per year each designed to accelerate the success of founders. He's a professional photographer at jackcohen.com and is an avid early adopter of consumer apps.35 min - Interactive Reality with Steven MoyThe Evolution of Interactive Reality –Join us for a TPT Digital podcast on interactive reality and the process that brands need to go through to engage consumers throughout their customer journey. As technology rapidly evolves, and virtual environments become an everyday reality, we're joined by Steven Moy, CEO at Barbarian to discuss how brands can use interactive reality as an integral part of their marketing strategy.About Steven –Steven Moy is a hands-on agency CEO who has worked on large-scale digital transformation initiatives for global brands including: McDonald’s, Marvel, Shiseido, Johnson & Johnson, CVS Health, and AT&T. He currently serves as Global CEO of Barbarian, having previously held positions as CTO of global digital agency R/GA and CEO of Isobar UK.42 min
About Off The Clock
From the publisher's feed
Support for this podcast comes from TPT Digital, a TransPerfect specialized division, helping brands boost their global presence and international performance.
This is 'off-the-clock', with your hosts, Shane Madden and Whit Harwood, taking a deep dive into the structural changes to the business world, as a result of the global pandemic.
Questions? email [email protected]
For more information on how you can grow your digital presence, email [email protected]
Your hosts:
Shane Madden - Shane started his career in a brand management role with one of the biggest drinks companies and brands in the world, Jameson. Responsible for marketing the brand in Eastern Europe, Shane then returned to Ireland to set up and run his marketing company for 2 years before joining TransPerfect in 2011. In 2013, Shane moved to NYC with TransPerfect to lead the charge with the development of the specialized digital division for TransPerfect in North America. Now a Senior Director, Shane has 9 years’ experience working and partnering with the biggest brands and agencies in the world, helping them achieve their key global business objectives.
Whit Harwood - Whit is currently a Group Lead on the Change Delivery team at Peacock, focusing on Go-To-Market Operations and the implementation of new product launches and features. He joined the Peacock team in July 2019 from NBC News, where he had been working as OTT Partner Manager and helped launch the 24/7 news streaming service NBC News Now.