Off-The-Plan

Off-The-Plan

By realestate.com.auBusiness
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Off-The-Plan episodes

  • On the fence: Why do new apartment buyers keep their options open? - Len Warson (Glenvill)

    Len Warson, CEO of Glenvill, joins us to discuss how new apartment buyers weigh up new properties against established properties throughout their buying journey. Listen in as Len and Sarah Millar unpack the data to provide you with insights on why new apartment buyers consider both options and how you can build campaigns and communications that address those buyers.

    See omnystudio.com/listener for privacy information.

    22 min
  • Display homes: Why do buyers love them? - Paul Wolff, Porter Davis Homes
    Director of Porter Davis Homes, Paul shares his perspective across sales, marketing & design in relation to display homes. In this podcast we focus on understanding how display homes help or hinder buyers in their decisions making process and what you can do to better capitalise on this key sales asset. 
     

    See omnystudio.com/listener for privacy information.

    26 min
  • Getting inside the hearts and minds of new home buyers
    Sarah Millar, the Strategic Content Manager for REA Group is joined by realestate.com.au’s Market Research and Insights Manager, Stacey Lewis. In this episode, they discuss the buyer journey and unpack the impact that market conditions have on the new house & land segment. They look at purchasing motivating factors and the positive and negative emotions experienced throughout the journey.
     

    See omnystudio.com/listener for privacy information.

    12 min
  • Apartment Buyers: What they want and how to win them over
    Sarah Millar, the Strategic Content Manager for REA Group is joined by realestate.com.au’s Market Research and Insights Manager, Stacey Lewis to discuss how market conditions can affect the purchasing journey for new apartment buyers. Sarah and Stacey discuss the increase in length of the buyer journey, how buyers are feeling throughout the journey and what that means for builders and developers.
     

    See omnystudio.com/listener for privacy information.

    12 min
  • You don’t need a big budget to have a PR strategy
    2019 was a tumultuous year when it comes to new property development and the media – from cracking towers to sunset clauses and flammable cladding – and there has never been a more important time for developers and builders to be transparent with buyers. Building and maintaining a good reputation is at the core of establishing trust, so to achieve this, a PR strategy is crucial.   In this episode we interview Prue Deniz, Executive Manager of Corporate Affairs at REA Group, about how businesses large and small, can have a successful PR strategy.
     

    See omnystudio.com/listener for privacy information.

    21 min
  • Consumer stories: why I bought new

    For most buyers, purchasing an established home is the easy option – waiting for a new property to be built takes time and involves a lot of seemingly stressful decisions. Host Mike Gill talks to two buyers about why they took the leap into off-the-plan, the highs and lows of the process and where they felt there was room for improvement or innovation from the developers they purchased from. Some of their suggestion were surprisingly simple...

    realestate.com.au Pty Ltd does not make any warranty as to the accuracy, completeness or reliability of the information contained in this podcast or accept any liability arising in any way from any omissions or errors.

    The information provided through this podcast is of a general nature only and does not take into account your individual objectives, financial situation or needs. It should not be used, relied upon, or treated as a substitute for specific professional advice. We recommend that you seek professional advice before making any property decisions.

     

     

    See omnystudio.com/listener for privacy information.

    24 min
  • Staying top of mind when buyers aren't quite ready to buy

    In 2019, the time it takes for a buyer of a new home to make their purchase decision is 5-6 months.* So, what is the secret to keeping a lead warm for a longer period time? A property purchase is one of the most complex and emotional purchases we make, so the amount of trust and credibility developers and builders need to establish with a buyer is significant. With Julie Masters and Stacey Lewis, we explore how you can become the trusted advisor with prospective buyers, and still be top of mind when they're ready to make their decision. 

    For more, visit https://developmenthub.realestate.com.au/ 

    * Buyer Journey Consumer Research conducted by Hall & Partners and realestate.com.au Pty Ltd in Nov 2018. 
    * From 'Trigger' to 'Buy' stages.


    realestate.com.au Pty Ltd does not make any warranty as to the accuracy, completeness or reliability of the information contained in this podcast or accept any liability arising in any way from any omissions or errors.

    The information provided through this podcast is of a general nature only and does not take into account your individual objectives, financial situation or needs. It should not be used, relied upon, or treated as a substitute for specific professional advice. We recommend that you seek professional advice before making any property decisions.

     

    See omnystudio.com/listener for privacy information.

    27 min
  • Changing Climate of Our Investor Market

    Local and overseas investors have long been an important buyer segment for off-the-plan property in Australia. With REA Group's highly commentated Chief Economist Nerida Conisbee, we discuss what has changed with investor lending in the past few years, the impacts of the Royal Commission coupled with market conditions, and how this has affected investor sentiment. Now that the dust has settled post-election, what is the climate for the investor market and how can developers address investors barrier to entry?

    For more, visit https://developmenthub.realestate.com.au/ 

    realestate.com.au Pty Ltd does not make any warranty as to the accuracy, completeness or reliability of the information contained in this podcast or accept any liability arising in any way from any omissions or errors.

    The information provided through this podcast is of a general nature only and does not take into account your individual objectives, financial situation or needs. It should not be used, relied upon, or treated as a substitute for specific professional advice. We recommend that you seek professional advice before making any property decisions.

     

    See omnystudio.com/listener for privacy information.

    26 min

About Off-The-Plan

From the publisher's feed

The property market is ever-changing and it's hard to stay on top of what's new and what's next. Off-The-Plan unpacks topics relevant to apartment developers, land developers, home builders and project marketers in the Australian property industry. Brought to you by the Developer team at realestate.com.au, we've taken the lead from our customers and identified topics they want to know more about. Our lens is focused on the buyers of new property – off-the-plan apartments, land lots, house & land packages and those wanting to build new – and we'll dissect the influences play in their purchase journey. In each episode, our host Mike Gill will bring you candid conversations with subject matter experts, exploring insights and trends in the new homes market.