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Offcuts
By Tim RichardsonTechnology
Offcuts episodes
- Bonus: Balancing Content & Commerce with Mel McVeigh (VP Consumer Product, Conde Nast) & David Greenaway (Product Team Manager, We Make Websites)
On this special episode, which was recorded live earlier this month, Tim sat down with Mel McVeigh (VP Consumer Product, Conde Nast) & David Greenaway (Product Team Manager, We Make Websites)
It’s a wide ranging discussion about the interplay of content and commerce, where they discuss, the ecom considerations for the multiples brands at Conde Nast, how companies like Toast are nailing the content driven storytelling, creator culture, influencer culture and trend culture driving our commerce experiences on social, whether TikTok shop is more of a modern day QVC than we think and the pros and cons headless and composable.51 min - Ep 97: Balancing online and offline communities with Isabelle Gormezano Marks, Marketing Director at East London Liquor Company
We discuss what an analogue-digital brand is, why tone of voice is the key to scale, how to balance customers and trade partners, building online and offline communities and why brand activations opportunities with companies like Malin + Goetz are so important.
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Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️Enjoy ✌️34 min - Ep 96: The eCommerce Platform Arms Race with Rick Watson, eCommerce Strategy Consultant
We discuss building a personal brand on LinkedIn, the pros and cons of Gartner’s magic quadrant, his role at the MACH Alliance and how they fit into the ecosystem, the Shopify versus Commercetools debate, the rise and fall of Magento and who will be the dominate platform in 10 yrs time.
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Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️Enjoy ✌️43 min - Ep 95: William Lynch and Tim Richardson discuss last week’s most interesting eComm and beyond news
We discuss the early rise of Christmas-related Google searches, Tesco in hot water, H&M charging for returns, OpenAi and DALL-E 3, Days going viral via Tube Girl, Shopify’s 3D modelling feature and NME making a comeback.
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Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️Enjoy ✌️32 min - Ep 94: Building a future-proof data platform with Edward Upton, Founder and CEO of Littledata
We discuss the fallacy of big data, the importance of harvesting the right data, GA4’s TLDR, navigating data regulation, the power of Shopify’s product velocity and the pros and cons of being platform partner agnostic.
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Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️Enjoy ✌️29 min - Ep 93: Disrupting dentistry with Dr Simon Chard, co-founder of PÄRLA toothpaste tabsWe discuss transitioning from dentistry to D2C founder, the power of indirect marketing, the pros and cons of appearing on Dragon’s Den, taking on the FMCG giants and how to change the habits of every single person on the planet.………….Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️Enjoy ✌️33 min
- Ep 92: Ben Read, founder of Redeployable, on building a purpose-driven platform
We discuss the power of having a purpose, the similarities between dating and hiring, the huge potential of ex-service people, humanising SaaS branding with humour and the power of ambition coupled with trusting your gut.
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Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️Enjoy ✌️34 min - Ep 91: Joseph Fitzgibbon, founder at Growth & Company, on the new marketing paradigm
We discuss creating new channels like communities, avoiding product and marketing silos, whether brand trumps product, the rise of LinkedIn as a new medium for D2C brands (eg Surreal), who are best at adapting to the new paradigm of marketing and Joe’s take on whether to hire an agency or not.
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Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️Enjoy ✌️31 min - Ep 90: Toby Hoppy, co founder at All Things Butter on disrupting dairy
We discuss why they are disrupting dairy, the power of attention to detail and data, the challenges of D2C unit economics, category expansion, the pros and cons of leveraging a huge audience and why we might need to wait a while for chicken skin butter.
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Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️Enjoy ✌️31 min - Ep 89: William Lynch and Tim Richardson discuss last week’s most interesting eComm and beyond news
In this Wednesday’s episode, Will and Tim deep dive on the eComm news of the last week. They discuss the US military sending incorrect emails, WooCommerce and TikTok partnering up, TikTok’s new fulfilment service, Youtube’s affiliate programme and the demise of Wilko, WeWork and Hopin ☹️
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Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️Enjoy ✌️35 min
About Offcuts
From the publisher's feed
Offcuts is a podcast and newsletter about AI and commerce. It is read and listened to by people at Stripe, Shopify, Dr. Martens, Loewe, H&M, Mercedes-AMG F1 and hundreds of other brands shaping ecommerce.
Written and recorded by practitioners, for the people running consumer brands.
We cover what is actually changing in the AI and commerce landscape, what it means for the way brands grow, and what founders and operators are doing about it. No hype, no tool reviews. Just honest thinking from people who are building in real time.
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