Philip's Message:

Tomorrow I want to hear about your lead gen model and in particular the mechincal method. i think that's potentially a sticky, powerful term for you to use. it's evocative, but invites questions/conversation, which is great POV material

L - What I did then, What I'd do today

Then: aligned with another entrepreneur, website, email newsletter, LinkedIn, specialized

Today: Specialize, Outbound (LinkedIn + email), Content, SEO, paid traffic, event marketing

(Philip here) This was a fun one! It's music to my ears to hear Liston say "I think you're right about that", and he said this a lot in this episode.

I'm kidding a little bit, but it really was an interesting episode.

Continuing our flagrant clickbait-ifying of show titles, we talk about how email newsletters are dead. Over. Cooked. Kaput.

Liston likes to tilt at windmills. One of his favorites is trying to get +Philip to seriously consider using paid advertising to gain visibility for his workshop offerings.

Liston and I are wading into the shark-infested waters of speculating. Of bloviating about trends.

The first trend we have something to say about today is content.

Philip has been... livestreaming. Does that mean he is surrounded by pulsating purple LED lights, grinding away at a first-person shooter?

The curse of knowledge is a very versatile curse! It interferes with our ability to explain things to those who are less experienced than we are, and...