Category management often gets talked about in terms of data, reports and shelf space. But in food manufacturing and retail, it is so much more than spreadsheets and range reviews. Category sits at the intersection of product, shopper and retailer, and when it works well, it can drive real, profitable growth.
In this episode, I am joined by Sue Tiller, Co-Founder of The Growth Factors, to explore how category management has evolved and why the human side of the discipline matters more than ever.
We talk about the skills that set great category teams apart, from storytelling and influencing to championing the shopper inside the business. We also explore where AI can help, where it can fall short, and why critical thinking remains essential.
Whether you work directly in category or alongside a category team, this episode is about turning insight into better decisions for shoppers, retailers and the wider business.
The post Beyond the Data: What Great Category Teams Really Do first appeared on Fearless Foodies.