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This week on "Oh My Pod," join host Justin J. Moore as he dives deep with marketing maven Stacy Reed! From Zappos to your earbuds, Stacy shares her playbook for turning podcasts into revenue-generating powerhouses. Learn how to repurpose your episodes, dominate social media, craft magnetic messages that resonate with your target audience, and leverage your podcast as an invaluable touchpoint in your sales process. Plus, get exclusive insights into Stacy's viral quiz that's revolutionizing marketing strategies. This is one you do not want to miss!
Stacy Reed is obsessed with taking online brands to new heights with strategic marketing. As a Marketing Consultant who specializes in Facebook Ads, Stacy helps small businesses accelerate their growth and rapidly increase their visibility. She’s had the incredible opportunity to lead paid social media campaigns for big names like Zappos, UGG, Steve Madden, Adidas, Crocs, and many more generating over $150 Million in sales across channels like Facebook, Instagram, TikTok, Pinterest, and more. With over 11 years of marketing expertise under her belt, Stacy loves sharing her knowledge and helping online brands maximize their marketing strategies. Her ultimate goal is to teach you how to scale your businesses to a remarkable $1 Million and beyond. Stacy hosts the Roadmap to $1 Million podcast, where she shares actionable insights on all things business and marketing. She has also been featured in Business Insider, CNBC, The Baltimore Sun, and Peacock’s Podcast Network for Comcast’s Founding in Color Season 2. She is on a mission to give you the strategies, secrets, and expert support you need to grow your sales and impact the masses without sacrificing your life. So, if you have a big vision and you're looking to skyrocket your business, check out her course Maximize With Ads and follow her podcast Roadmap to $1 Million.
Key Topics Discussed:
- Stacy Reed's multimillion-dollar social media strategies
- Maximizing podcast content across social platforms
- Challenges in measuring podcast's financial impact
- Utilizing podcasts for credible business marketing
- Repurposing podcast content for audience engagement
Timestamps:
07:33 Understanding your target audience and creating magnetic messaging to attract specific listeners
10:29 The customer journey and using podcasts for business growth and trust-building.
15:16 Efforts to maximize podcast content reach and longevity.
18:16 The benefit of thorough content over social media snippets.
20:07 Creating valuable content efficiently using tools like Opus clips and repurposing content for multiple platforms.
25:18 Podcasting and social media as a way to generate indirect revenue through audience engagement.
27:36 Using marketing quizzes to assess strengths, weaknesses, and recommendations for improvement.
Guest Socials:
Stacy Reed | Facebook
