Ohio State's sudden awakening when it comes to using NIL the proper way has a lot of people on tilt. The Buckeyes are never quick to adopt something new but once the program has a minute to sort things out, it generally gets it right.
And things are going 'right' right now for the Ohio State football team as NIL is going strong as the Buckeyes have brough in six transfers and kept most of its draft-eligible class in Columbus for one more year.
But Ohio State's gain is everyone else's loss and there sure are a lot of people complining about Ohio State doing the things that we have seen done in other programs since NIL became a real thing.
We take a look at that in this edition of the Big Me Kickoff.
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