Evelio Mattos and Adam Peek dive into the latest disruption in the beverage aisle: Coca-Cola’s Simply Pop. As the giant steps into the prebiotic soda space, we break down the packaging, branding, and marketing behind this new launch. Is it a smart move or just another corporate attempt to cash in on a health trend? We compare it to industry leaders Olipop and Poppy, discussing design choices, claims of digestive benefits, and whether or not these drinks actually deliver on their promises. Plus, we explore the consumer psychology behind choosing “healthy” soda alternatives and whether people are being duped by clever branding.