If you are looking for a no fuss way to start a business that is minimum cost and minimum risk… a easy way to get up and running is via drop shipping. in this episode I explain what drop shipping is… and how it works. Using the example of a person who wants to start a no risk business selling custom tshirts online... and using a real world drop shipping service.

In this podcast I’m taking a look at the six top elements of voice technology that will impact digital marketeers today and in the future.

These include:

Voice will be the next major growth phase for the internet

Voice frees up consumer multitasking

It’s still the early days of the technology

Voice will replace text and fingers for device input

Voice will fundamentally change trading conditions and terms for most consumer brands

AI and 5G will supercharge the expansion of voice in the next few years.

Check out the video version too: https://www.youtube.com/watch?v=g9H4Ck94iYc&t=146s

I’ve been overseas travelling in Asia with my son for the past two weeks – visiting China and japan. It’s been a great trip for me… but there have also been great business learnings for me along the way.

I want to tell you about something we did in Kyoto in japan – where we went to visit a local ramen cooking school run by a couple of local girls in the suburbs there. This isn’t just about cooking or eating – its entertainment and experiences – and that's important ihow you define your market

Here are some links to a few of the online activities the ramen school have implemented to maximise shareability for their customers...

https://www.youtube.com/watch?v=kpWqH...

https://www.youtube.com/watch?v=cFo4Q...

https://www.cookly.me/by/ramen-factory/

https://www.facebook.com/RamenFactory...

https://www.instagram.com/ramenfactor...

http://www.fireramen.com/ramenfactory/

https://en.tripadvisor.com.hk/Attract...

https://www.tripadvisor.sk/LocationPh...

http://www.deepkyoto.com/ramen-factor.

This is my 2nd weekly update on building a new online presence from scratch.

My focus this week has been about imagining what the content and messaging will look like for olddognewtricks.com in 12 months time. So, I've been doing a lot of work on design and structure to make my content more focused and relevant.

To find out more, go to:

Facebook: https://www.facebook.com/ODNTdigital

LinkedIn: https://www.linkedin.com/company/olddognewtricks/

Instagram: https://www.instagram.com/odntdigital/

Twitter: https://twitter.com/odntdigital

A quick digital marketing case study.

I’ve been looking at examples of where digital marketing has played a strong role in business performance. But, as much as you can use digital to boost your business, social media can be a two-edged sword. Despite obviously having a pro Digital Marketing team,

Obike, a bike sharing service, is a good example of how poorly handled social media coverage can act like fuel to the fire to burn a business down. Its important the you put in place a strong plan at the beginning of your marketing efforts to handle social media if a downturn occurs and so you dont end up dealing with issues on-the-run.

Build your confidence in meetings.

A light-hearted look at my universal “Get out of Jail Free” card that you can use in any business meeting to make you look wise and engaged in the topic — even if you don’t really understand what they are talking about. It may sound simple/stupid but give it a try and you will be gob-smacked at how well it works.

In this episode I demystify “viewability” in internet advertising — which is a term that comes up quite often in digital marketing discussions.

In a nutshell, its just means whether or not the ad that you placed on a page online was actually visible to someone that looked at the page on their computer or device

This is my first weekly update on the progress I've made so far in building an online brand from scratch.

This week I focus on the core website build and setting up the linkages to the different social media platforms I'm using. Plus Google AdSense and Google Analytics. And some learnings about content creation.

If you were born in the 60's, 70's or 80's then your are a part of Generation EX.

The EX is for the work and life EXperience you have built up over the years.

Contrary to popular belief, Gen EXers are in a brilliant position to leverage digital marketing. I'm using my 30 years of global marketing experience to build an online brand from scratch.

And I'd like to invite fellow Gen Exers to join my journey as I show you what was hard and what was easy along the way. All in practical bite-sized chunks - free of jargon and techno-babble.

In this podcast I'm taking a deep dive into what topics I'm planning to cover in the year ahead. I'm talking about how you can use digital marketing to build an e-business to deliver an income stream when you are retired. My plan is to build a digital brand from scratch, based on my decades of experience in traditional and digital marketing, and share my journey with you so you can discover what's hard and what's easy to do.