I've spent most of the day linking some SEO or search engine optimisation to my new site now that it is up in live. In this podcast I'm looking back at some of the learnings from the process to give you some advice on what to consider as you are planning your online presence and Digital Marketing.

For the past 3-4 weeks I've been working on my core website, setting up identities on the different social platforms, and also linking them all together. Now I am ready go live and start testing in the real world. So, this podcast takes a look at some of the main things I've learned during the setup phase.

Today I'm reflecting back on the past week and looking at what has been hard to do and what has been easy to do in the setting up of my YouTube identity so far. The good news is there are lots of things that are really easy but like anything in life there are things that are a harder than you would expect. And the hardest thing is the content so this is what I will talk about today.

The reality is that you don't have to love social media to be a digital marketer. In this podcast I look at the numbers that relate to how people use social media to come to a point that it's more important to make sure that the social media platforms that you use are relevant to your consumer group rather than being platforms that you like or dislike.

In this episode my aim is to try and give you a feeling for the road that you will walk down in building your digital marketing strategy and implementation plan. It's very broad at this point but the aim is to just give you a directional feel rather than a definitive feel on everything.

I've discovered a great function in Anchor that allows you to add in a friend or find a like minded co-host at the push of a button. I'm really keen to give this a try.

I've been trying lots of different setups for filming myself on video this weekfull stop and I've come to the conclusion that for someone starting from scratch that's simple is better. A simple camera setup lets you focus on the content rather than on the kit that you use to get it into a video format

This week I'm setting up my Instagram business page - which raises the question of what content to put on it.

During the week I've been looking at ways to increase the efficiency of posting across ;lots of different things - like Facebook, Twitter and LinkedIn. I've be testing a WordPress add-on called Jetpack to post to all of them at once. Much easier.

I'm doing a practical test of recording my podcasts on my mobile versus my editing suite and pro mike at home. It actually sounds pretty good - and Anchor let you add some ambient music for a bit of a lift. much easier down the track to just use my mobile on the go.