People like to share content that matches the values they believe in. One UK entertainment news publisher taps into this and gets millions of hits on its videos - but where is the line?

Oli Dugmore, head of news and politics, JOE Media, on virtue signalling

The Journalism.co.uk editorial team brings you a weekly look at some of the latest innovations in digital journalism, and speaks to industry experts on how newsrooms are approaching key challenges and opportunities in the industry.

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Oli Dugmore, head of news and politics, JOE Media, on virtue signalling

Oli Dugmore, head of news and politics, JOE Media, on virtue signalling

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