Olivier Laouchez, who hails from Martinique (French West Indies), is the charismatic co-founder and CEO of Trace, one of the world's leading urban entertainment platforms which reaches over 200 million multicultural and multiethnic youth in 140 countries around the world.

Initially a print magazine published in New York and London, Trace was relaunched as a multimedia group in 2003, and now operates 20 TV channels under several sub-brands and formats: TRACE Urban, TRACE Tropical, TRACE Toca, TRACE Gospel and TRACE Sports Stars.

More recently, Trace has continued to invest aggressively in on-demand digital video, mobile services, content production and event production.