Andrew discussed these four basic SEO fundamentals during his live  stream on a personal Facebook group.   

The most important SEO fundamentals are: 

 1. UX (especially mobile) - User Experience 

2. Technical SEO - On-site Optimisation. 

3. Content Marketing & Keyword Research - what are your target  market searching for? 

4. Link acquisitions - getting relevant and authoritative links  naturally over time is the only sustainable way to build a long-term SEO  campaign.   

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Andrew, James & David discuss SEO in 2021. Learn what works, useful tips and strategies to takeaway for your business.  

James Norquay, David James and I discuss SEO in 2021. What is working in 2021, useful tips and strategies to takeaway for any business.

Thank you for joining me boys and it was great to have this conversation. I love learning from other industry experts and professionals. 

Sharing information is how the entire industry will win and grow.   

Some useful tips from the podcast:  

1. Cannot turn lead into Gold. A business must be geared for SEO success. 

2. Every business needs a winning content marketing strategy. 

3. Google's AI & Machine Learning process may change how quality content is assessed.  

4. Searcher intent is extremely important. 

5. Setting expectations is key over the long term.

David James -- https://businessgrowthdigitalmarketing.com/ebook/

James Norquay -- https://prosperitymedia.com.au 

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Prominent SEO speaker James Norquay from Prosperitymedia.com.au and Andrew from Omegadigital.com.au have a discussion about the state of SEO in 2021 and the issue with regulation by ACCC.   

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A brief intro into how and why I got into SEO in 2007.

Did I love SEO at the beginning? No definitely not.

Was I dreaming of becoming an SEO professional when I was 5? No, I was not. I liked Yahoo mail in my year 6 primary school class though. Was that a sign that I would do something one day in search? Hmm, depends if you like to read into things as much as my wife does.

What were some of the old school SEO tactics that I enjoyed in 2007 though? Dumping keywords on the bottom of the page and white text on a white background! Totes cool.

When was the moment I fell in love with SEO? Because before that it was like my dad trying to explain to me, that fishing is fun?

I would love to hear your story and what made you do what you are doing currently? Let me know below

#career #searchengineoptimisation #digitalmarketing

Simply put, No!

The ability to get SEO results is far greater than it was 10 years ago. The amount of money and budget isn’t as important as it is often portrayed. A monthly SEO budget has a significant role in deciding whether results are achieved long term but nowhere near as important as the amount of talent the SEO professional has and the CEO or Entrepreneur's ability to build and scale a business.

A great and successful SEO strategy requires 4 core skills to maximise results longterm:

1. Marketing Brain.

2. Business Brain.

3. Technical Brain.

4. Practitioner Brain.

This is why so many SEOs globally are currently specialising in a niche within SEO itself due to the range of skills, expertise, research and analysis require in 2021.

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